Gerencia de Marketing

Description and Requirements
We are experts and recognized worldwide as insurance leaders, with more than 150 years of experience delivering the best in life insurance, annuities and benefits programs to more than 90 million customers in 50 countries around the world.
We are looking for a Brand Manager to build together a more confident future for Mexican families.
Position Summary: The ideal candidate will join a high-performance, multi-disciplinary and well-integrated marketing team in which the scope of the position will be complementary between lines of business-driven duties and corporate initiatives in pursue of creativity, innovation, digital transformation and overall marketing ROI. To work closely with marketing director and CMO.
We are looking for people who are:

• Keen to join a high-performance marketing organization.
• Passionate on winning in the marketing space through innovation, ideas and creative solutions.
• Fast-learner, adaptable and enthusiast while challenging and being challenged.
• Resourceful and creative to keep consolidating a solution driven and agile culture.
• Detail oriented to manage projects from insights to strategy to creativity to metrics.

Job Responsibilities:

• Help develop creative briefs and guide creative direction to meet objectives facing integrated marketing - advertising campaigns.
• Support conceptualization and execution of campaigns across customer journey, ensuring consistency of messaging across touchpoints.
• Develop content initiatives across owned, paid and earned media spaces in collaboration with digital, comms and agency teams to foster specific brand KPIs.
• Track & report on effectiveness marketing drivers to secure accountability, results and best practices.
• Support specific innovation and strategic programs fostering execution, time to market and communication across stakeholders.

Education:

• Bachelor's / master's degree in marketing or communication and Business Administration.
• Digital Marketing / Digital Business certifications or courses.

Work Experience:

• 4 to 6 years in Marketing roles
• Experience in CPG, Finance or Banking (desirable)
• Digital driven companies and/or start-ups (desirable)

Knowledge and skills (general and technical):

• Digital marketing savvy, experienced and hands-on over strategy, execution & measurement.
• Marketing Integration-driven mind with eye for creativity, advertising campaigns & metrics.
• Project management and campaign keeper skills
• Great communication and presentation skills
• Fluent in English, written and spoken. (imperative)
• Team player and co-creator (we win together)

In MetLife we are committed to promoting diversity among employees through non-discriminatory treatment based on race, gender expression/identity, sexual orientation, religion, age, nationality, marital status, disability, physical or economic condition, HIV and pregnancy testing is not a requirement for entry, retention or promotion, and there is equal employment opportunity.
Benefits We Offer
Our benefits are designed to care for your holistic well-being with programs for physical and mental health, financial wellness, and support for families. We offer health care coverage for you and your family, insurance discounts for home, car, and pet protection, as well as parental leave. We also provide premium gym membership for you and your direct relatives, volunteer time off, discounts with specific universities, flexible Fridays, connectivity reimbursement, and much more!
About MetLife
Recognized on Fortune magazine's list of the 2024 "World's Most Admired Companies", MetLife, through its subsidiaries and affiliates, is one of the world's leading financial services companies; providing insurance, annuities, employee benefits and asset management to individual and institutional customers. With operations in more than 40 markets, we hold leading positions in the United States, Latin America, Asia, Europe, and the Middle East.
Our purpose is simple - to help our colleagues, customers, communities, and the world at large create a more confident future. United by purpose and guided by empathy, we're inspired to transform the next century in financial services. At MetLife, it's #AllTogetherPossible . Join us!
At MetLife, we are committed to fostering diversity among employees, through non-discriminatory treatment for reasons of gender, gender expression, sexual orientation, religion, age, nationality, marital status, disability, physical or economic condition, HIV and embarrassment as a requirement for entry, permanence or ascension and there is equal employment opportunities.
#BI-Hybrid