GEO/AEO/LLMO STRATEGIST

Description

About Us:

For over 100 years, Hartz has been driven by one belief: pets make life better. That belief fuels our commitment to creating innovative, trusted products that strengthen the bond between pets and their families.

Our diverse team of passionate professionals continuously reimagine what pet care can be—working collaboratively to improve the wellbeing of pets everywhere. We’re proud to offer an inclusive, flexible workplace where employees are supported, valued, and empowered to grow.

At Hartz, the work you do matters—far beyond our walls. Join us and help shape the next chapter of pet care innovation.

What We Offer …

• Hybrid Work Schedule: Enjoy flexibility with 3 days in-office and 2 days remote.
• Pet-Friendly Culture: Bring your pet to work and enjoy a casual, inclusive environment.
• Competitive Compensation & Benefits: Receive a generous 401(k) match with immediate vesting.
• Generous Paid Time Off: Enjoy up to 34 paid days off annually. 
• Paid Leaves: Parental leave, Bereavement leave, and Military leave.
• Comprehensive Health Coverage: Includes Medical, Dental, Vision, Healthcare FSA, and Mental Health EAP, basic Life insurance and Disability Insurance.
• Tuition Reimbursement & Career Growth: Access to tuition reimbursement and other learning and development opportunities.
• Employee Perks: Volunteer opportunities, fun employee events, and more!

The Role …

We are seeking a GEO/AEO/LLMO Strategist to enhance our brand’s visibility, discoverability, and authority across traditional search engines, AI-powered answer engines, generative AI platforms, and emerging digital discovery channels.

In this role, you will develop and execute strategies that enhance how our brand is discovered, understood, and represented across an evolving digital landscape. You’ll drive content strategy, technical optimization, structured data, and website enhancements to ensure our brand’s information remains accessible, relevant, and credible wherever consumers seek answers, recommendations, and discover products.

By partnering with cross-functional teams, you will translate consumer search behavior, digital insights, and business objectives into actionable optimization strategies that strengthen our digital presence and support broader marketing goals. While staying ahead of emerging developments in AI, search, ecommerce, and digital marketing, you’ll identify emerging opportunities to increase brand discoverability and adapt to the changing consumer behaviors.

This position is located at our Secaucus, NJ corporate headquarters, with the flexibility to work a hybrid schedule. 

Your Responsibilities …

GEO, AEO & LLMO Strategy 

• Develop and execute GEO, AEO, and LLMO strategies to drive brand visibility across AI-driven search, answer engines, and ecommerce platforms, managing agency relationships and owned digital assets (including websites, PDPs, category pages, and educational hubs)Improve brand visibility, citation potential, and authority within AI-driven search experiences, answer engines, and generative platforms
• Translate consumer search behavior, product research patterns, and category questions into content and technical optimization opportunities
• Partner with brand, ecommerce and performance teams (including outside partners/ agencies) to ensure GEO, AEO, and LLMO priorities are embedded into planning, execution, and measurement
• Identify opportunities to position the brand as an authority within key CPG categories
• Monitor changes in generative search behavior and recommend proactive adjustments 

AI Content & LLMO (Large Language Model Optimization) 

• Make website and ecommerce content more readable, structured, credible, and trusted by AI systems and large language models
• Optimize content clarity, entity signals, schema, FAQs, product attributes, source consistency, and topical authority to support AI comprehension, summaries, conversational results, and citation
• Identify gaps that may prevent AI platforms from accurately understanding, summarizing, or recommending brand and product information
• Collaborate with internal teams to improve website trust signals, content consistency, and machine-readable context across owned properties

Content Strategy & AEO (Answer Engine Optimization) 

• Inform the creation of educational, comparison, and evergreen content that supports the buyer journey
• Execute hands-on copywriting to optimize articles, PDPs, category pages, FAQs, and educational hubs for discoverability
• Ensure website and Ecommerce content reflects brand voice while maximizing search performance 

SEO & Technical Optimization 

• Maintain strong SEO foundations across branded and non-branded queries, while prioritizing GEO, AEO, and LLMO outcomes
• Conduct keyword and intent research focused on category education, problem/solution needs, product comparison queries, and AI-answer opportunities
• Optimize site architecture, on-page content, internal linking, structured data, and technical foundations to support both traditional search and AI-powered discovery

Performance, Analytics & Reporting 

• Track and report on GEO, AEO, LLMO, and supporting SEO performance indicators, including AI visibility, citation presence, answer inclusion, organic traffic, rankings, and share of voice
• Identify insights, wins, and opportunities through Search Console, GA, and third-party tools
• Communicate findings clearly to stakeholders with actionable recommendations 

Requirements

You’ll Need …

• Education and Experience: Bachelor’s Degree in Computer Science or a related field, with 5+ years of front-end web development and/or SEO experience with at least 2-3+ years of hands-on experience in AEO, GEO, and/or LLM optimization; CPG industry highly preferred
• GEO/AEO/LLMO Experience: Demonstrated ability to improve content readability, authority, structured data, and trust signals for AI-powered search, answer engines, and large language model comprehension
• Search & AI Experience: Strong understanding of evolving AI search behavior, generative engine optimization, answer engine optimization, LLM readability, and supporting SEO best practices
• Communication Skills: Excellent written and verbal communication skills 
• Team Collaboration: Ability to work independently while effectively collaborating with cross-functional teams and external partners
• Project Management Skills: Ability to manage multiple projects simultaneously and prioritize deadlines 
• Web-Based Tools: Familiarity with AI-search platforms such as Ahrefs, Semrush, Profound, Scrunch, GA4, and Google Search Console,  and using these tools to identify insights, monitor performance, and inform optimization strategies
• Technical Proficiency: Proficient in Microsoft Office programs (Word, Excel, PowerPoint) and Google Office Suites

Highly Desired Experience & Skills …

• Copywriting Skills: Strong copywriting skills with the ability to develop and optimize clear, engaging, search-informed content across PDPs, category pages, FAQs, educational content, and other digital experiences
• WordPress Proficiency: Proficiency working with WordPress to create, edit, format, optimize, publish, and maintain website content
• Web & Technical Knowledge: Proficiency in writing, testing, and debugging JSON-LD schema markup, Knowledge of HTML5, CSS3, and XML
• Creative & Visual Tools: Proficiency with Adobe Creative Suite or comparable visual design and prototyping tools, with basic capabilities in Photoshop including image resizing, file optimization, and batch file management
• ECommerce & Omnichannel Experience:  Experience with omnichannel retail and an understanding of consumer discovery and purchasing journeys across brand websites, ecommerce marketplaces, retailer platforms, and other digital channels
• Marketplace Expertise: Experience optimizing product content and search visibility across Amazon and other ecommerce marketplaces
   

The anticipated salary range for this role is between $90,000 and $105,000. The specific salary offered will depend on the candidate’s qualifications and experience for this position. This role may also be eligible for an annual discretionary incentive award.

If this sounds like a good match and you want to learn more about this exciting role, please get in touch with us today!

Hartz is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age or any other characteristic protected by law.