Generalist Marketer

Posted 7 Days Ago
Be an Early Applicant
San Francisco, CA, USA
In-Office
Mid level
Software
Join us in our mission to empower builders.
The Role
Create repeatable marketing systems and content for social channels, support field and product marketing, write targeted developer-focused content, design campaigns to reach customers, and track/optimize metrics like pipeline influenced, meetings booked, signups, and cost per meeting.
Summary Generated by Built In
Why Mintlify?

We're on a mission to empower builders.

  • Massive reach: Our docs platform serves 100 million+ developers every year and powers documentation for 20,000+ companies, including Anthropic, Microsoft, PayPal, Spotify, Coinbase, X, and over 20% of the last YC batch.

  • Small team, huge impact: We recently passed 65 employees and raised a $45 million Series B led by A16Z and Salesforce Ventures. Each new hire has a huge impact on shaping the company's trajectory.

  • Culture of slope over y-intercept: We value learning velocity, grit, and unapologetically unique personalities.

We grew in value faster than headcount and we’re looking to align the two quickly.

We are looking to hire a generalist who is creative, curious, and content-driven and also wants to soak up all things marketing.

What you'll work on here
  • Building repeatable systems (monthly spotlight series, pre/post-event playbooks) rather than one-off content

  • Creating content for all Mintlify social media platforms (X, LinkedIn, others)

  • Assisting with field marketing and product marketing initiatives as necessary

  • Writing for developers - with a strong understanding of how developers discover and evaluate tools

  • Coming up with creative ways to reach and market to our customers

  • Tracking metrics (pipeline influenced, meetings booked, signups sourced, cost per meeting) and figuring out how to optimize for them

What you bring to the table
  • 2-5 years of experience at an early-stage startup, ideally within the marketing department

  • Strong executional + strategic skills, capable of owning programs end-to-end on a small team with minimal direction

  • Hybrid GTM experience: comfortable spanning PLG (startup/self-serve) and sales-assisted (mid-market/enterprise)

  • Experience working in the dev tools or technical B2B audience space

  • Bonus Points: Experience posting on at least one social media platform in a public capacity - ideally with clear milestones achieved. Familiarity with devtools. Background in community marketing

Why you should join our marketing team

If you’re data-driven and care deeply about building a strong brand, then you have a chance to make an impact here. You will have true ownership over your ideas that translate into events, launches and campaigns you run.

We believe great marketing comes from great teams. The best ideas win here, and we're quick to iterate when something isn't landing. You'll find the sweet spot between the projects that energize you and the goals that move the business forward. You'll test new channels, explore new ideas, and own the results. You'll ship work that people actually see.

Company Benefits:
  • Competitive compensation and equity

  • 20 days paid time off every year

  • 401k or RRSP

  • $420/month wellness stipend

  • 100% coverage for Health, dental, vision

  • Free Ubers to and from work

  • Free lunch and dinners

  • Annual team offsite (previously went to Alaska, Hawaii)

Skills Required

  • 2-5 years of experience at an early-stage startup, ideally within the marketing department
  • Strong executional and strategic skills; able to own programs end-to-end with minimal direction
  • Hybrid go-to-market experience spanning PLG (self-serve) and sales-assisted (mid-market/enterprise)
  • Experience working in the dev tools or technical B2B audience space
  • Ability to write for developers with strong understanding of how developers discover and evaluate tools
  • Experience posting on at least one social media platform in a public capacity with measurable milestones
  • Familiarity with developer tools (devtools)
  • Background in community marketing

Mintlify Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Mintlify and has not been reviewed or approved by Mintlify.

  • Healthcare Strength Health, dental, and vision are covered at 100% for employees, with options available for dependents. This comprehensive coverage is consistently highlighted as a core part of the package.
  • Wellbeing & Lifestyle Benefits Daily free meals, company‑paid rides to and from the office, a monthly wellness stipend, work‑setup support, and team offsites materially enhance day‑to‑day value. These perks are especially impactful for those working in the San Francisco office.
  • Equity Value & Accessibility Compensation includes competitive salary with meaningful equity emphasized across roles. Ownership is positioned as a core component of total rewards at a small, fast‑moving team.

Mintlify Insights

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The Company
HQ: San Francisco, California
28 Employees
Year Founded: 2022

What We Do

Mintlify's docs platform reaches 50 million developers every year and powers documentation for 10,000+ companies, including Anthropic, Cursor, Coinbase, Scale AI, X, and is the #1 YC product used by other YC companies. With only 28 people today, backed by $22 million in funding, each new hire shapes the company’s trajectory. We value learning velocity, grit, and unapologetically unique personalities - we believe in valuing someone's slope over y-intercept.

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