General Virtual Assistant (LinkedIn Marketing & Growth VA)

General Virtual Assistant (LinkedIn Marketing & Growth VA)

Role Overview:

Seeking a proactive and creative Virtual Assistant to support the launch and growth of a business advisory firm focused on helping business owners prepare their companies for transition, growth, and eventual sale.

This role is ideal for someone who enjoys combining content marketing, LinkedIn growth, lead generation, and AI-powered workflows into a cohesive marketing engine. The successful candidate will work closely with the founders and become an integrated part of the team, contributing ideas, improving processes, and helping generate qualified discovery calls (“Clarity Conversations”) with ideal clients.

The position will initially focus on LinkedIn content creation, audience targeting, outreach, and marketing support, with future opportunities to expand into podcast and video content production.

Scope of Work:

LinkedIn Content & Social Media Management

• Create and manage LinkedIn content for the founders
  
• Write engaging LinkedIn posts and long-form articles
  
• Design graphics and visual assets for LinkedIn posts
  
• Schedule and publish approved LinkedIn content
  
• Maintain consistency with brand guidelines and messaging
  
• Monitor content performance and recommend improvements
  

Lead Generation & Outreach

• Use LinkedIn Sales Navigator to identify target audiences
  
• Research and build lists of ideal prospects
  
• Support outreach and engagement activities on LinkedIn
  
• Help drive qualified prospects toward booking “Clarity Conversations”
  
• Maintain organized prospect tracking within Google Sheets and Airtable CRM
  
• Assist with email drip campaign preparation and management
  

Content Marketing & AI Support

• Utilize AI tools such as ChatGPT, Claude, and Gemini to support:
  
• Content ideation
  
• Draft writing
  
• Marketing research
  
• Workflow efficiency
  
• Suggest new tools, systems, and automation opportunities
  
• Assist with repurposing content into multiple formats
  

Future Video & Podcast Support (Later Phase)

• Edit podcast clips, reels, and short-form videos
  
• Repurpose long-form content into LinkedIn-ready clips
  
• Support YouTube and video content workflows
  
• Assist with basic podcast production coordination
  

Additional Support

• Assist with white papers and thought leadership content
  
• Support ongoing marketing initiatives and operational tasks as needed
  

Qualifications:

• Required Skills & Experience:
  
• Proven experience in LinkedIn marketing and social media management
  
• Familiarity with LinkedIn Sales Navigator and lead generation workflows
  
• Strong copywriting and content creation skills
  
• Experience creating graphics for social media
  
• Comfortable using AI tools for marketing and productivity
  
• Strong organizational and communication skills
  
• Ability to work independently with minimal supervision
  
• Experience with CRM and spreadsheet management
  
• Preferred Qualifications:
  
• Experience with podcast editing or short-form video editing
  
• Experience with email marketing and drip campaigns
  
• Familiarity with business advisory, consulting, or B2B services
  
• Experience writing white papers or long-form business content
  
• Understanding of audience analytics and content optimization
  

Personality & Work Style, the ideal candidate is:

• Proactive and solution-oriented
  
• Creative and resourceful
  
• Comfortable suggesting ideas and improvements
  
• Interested in becoming a long-term member of the team
  
• Detail-oriented while also thinking strategically
  
• Focused on efficiency and productivity
  

Tools & Platforms, current/future tools:

• LinkedIn & LinkedIn Sales Navigator
  
• Airtable CRM
  
• Google Sheets
  
• ChatGPT, Claude, Gemini
  
• Figma
  
• Descript / Riverside - Podcast editing
  
• Other Graphics and Video Editing tools
  
• Email marketing platforms (currently considering Revo)
  

Shifts & Hours:

• Part-time role: Starting with a minimum of 20 hours per week; semi-flexible shift
  
• Schedule aligned with Pacific Standard Time (PST), Canada
  
• Or EST time zone (depending on tasks)
  
• Preferred availability during overlapping business hours (approximately 8:00 AM – 5:00 PM PST)
  
• Flexible structure may be considered depending on workflow and collaboration needs
  

Target Start Date:

• Mid-August 2026 (tentative)
  
• Earlier onboarding may be considered for the right candidate