The General Sales Manager is responsible for the overall day to day operations of their branch. In addition they are to drive and develop world class retail execution, best in class sales & operational process & systems, and building a winning team that epitomizes RBDC standard and culture.
Job DescriptionMANAGING EXPECTATIONS
Lead, coach, and develop a highly capable team to ensure operational objectives are met or exceeded and that sales and distribution targets are flawlessly executed to standard
Build a platform on which high potential candidates can develop and prepare for future roles of additional responsibility
Manage operating processes/ expenses to deliver targeted profitability
EXECUTION
Develop, and continually evaluate, branch distribution plans, routes, new item distribution, and volume / sales forecast
Evaluate total market conditions, competitive threats, and changing local dynamics which may impact volume, share, profit, as well as other business metrics
Develop KPI priorities, strategies, and goals for the branch by coordinating with cross functional departments, to ensure the attainment of volume plan and profit objectives
BUILDING SUCCESS
Collaborate with members of the RBNA Sales and DP Team’s to develop and execute programs
Work collaboratively across the organization and share best practices
Act as a major contributor/leader among peer group
Build a diverse organization that reflects the marketplace; lives to Red Bull’s values and inspires team through effective leadership
Ensure the Branch Team understands and adheres to Company standards and operating procedures
8+ years of experience in Direct Store Delivery (DSD) management, including proven track record of meeting or exceeding assigned sales objectives
Key account management experience on a district, regional and national level
A proven track record of being able to motivate and build a successful sales team and promote initiatives that build and create strong trade partnerships
Strong leadership skills to provide mentoring, training or corrective feedback
Excellent verbal and written communication skills, including being able to prepare presentation materials and present the information one-on-one and in a group
Strong computer skills in Microsoft Word, Power Point, and Excel
Demonstrated analytical and organizational skills
Previous P&L experience and an understanding of computer ordering systems and other IT systems
English; additional languages an advantage
Additional InformationRed Bull Distribution Company, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, gender, genetic information, national origin, disability, uniform service, veteran status, age, or any other classification protected by Federal, state, or local law.
Red Bull Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.
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Healthcare Strength — Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
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Parental & Family Support — Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
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Leave & Time Off Breadth — Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.
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Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com
