General Sales Manager - RideNow Huntsville

Posted 9 Days Ago
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Huntsville, AL, USA
In-Office
Junior
Automotive • Retail
The Role
Lead daily showroom sales for new and pre-owned powersports vehicles. Coach and manage sales team performance, assist with complex deals and F&I integration, optimize floor coverage and conversion, and ensure customer-first, profitable sales processes. Partner with leadership to meet business objectives and maintain compliance.
Summary Generated by Built In
Job Summary & Responsibilities

RideNow Powersports-Huntsville is seeking a seasoned, results-driven Sales Manager to lead our high-performance sales team. This is a strategic leadership role ideal for an accomplished sales professional with dealership experience who thrives on driving performance, mentoring talent, and delivering exceptional customer experiences.

What You’ll Do:
  • Strategically lead daily showroom operations for both new and pre-owned powersports vehicles, ensuring a seamless and profitable sales process.
  • Drive performance metrics by coaching, developing, and holding your sales team accountable to individual and store-wide targets.
  • Serve as the go-to expert in deal structuring, F&I integration, and customer negotiation—personally assisting in closing complex or high-value deals.
  • Monitor and optimize floor traffic coverage and team deployment to maximize conversion and customer satisfaction.
  • Partner closely with leadership to ensure alignment with broader business objectives.
  • Champion a customer-first approach while maintaining profitability and efficiency across the sales process.
Preferred QualificationsWhat We’re Looking For:
  • 2+ years of dealership sales management experience
  • Strong understanding of deal structure, finance products, and compliance best practices.
  • Exceptional communication, negotiation, and interpersonal skills.
  • Passion for powersports is strongly preferred; a motorcycle endorsement is a plus.
  • Weekend availability
  • Must be able to stand for extended periods of time
  • Must be able to safely push motorcycles weighing up to 850lbs
  • Must be able to safely and efficiently move through the dealership premises—including indoor showrooms, vehicle lots, and service areas—while maintaining awareness of moving vehicles, customer foot traffic, and showroom displays. 
Why RideNow?
  • Commission based pay 
  • Health, Dental & Vision Insurance
  • Employer-Paid Life and Short-Term Disability Insurance
  • Employee discounts on products and services
  • Opportunities for growth

All applicants must pass a pre-employment background check and MVR screening to be eligible for employment.

IND03

 

 

Skills Required

  • 2+ years of dealership sales management experience
  • Understanding of deal structure, finance products, and compliance best practices
  • Exceptional communication, negotiation, and interpersonal skills
  • Weekend availability
  • Ability to stand for extended periods of time
  • Ability to safely push motorcycles weighing up to 850lbs
  • Ability to safely and efficiently move through showroom, vehicle lots, and service areas while maintaining awareness of moving vehicles and customers
  • Pass pre-employment background check and MVR screening
  • Passion for powersports
  • Motorcycle endorsement
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The Company
2,000 Employees
Year Founded: 1983

What We Do

RideNow Powersports is the largest powersports retailer in the United States, specializing in the sale of new and pre-owned powersports vehicles, including motorcycles, ATVs, UTVs, and personal watercraft. The company offers a comprehensive one-stop-shop experience across its nationwide network of dealerships, providing not only vehicle sales but also a full range of parts, accessories, and professional maintenance and after-sales services.

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