General Manager, New Product Initiative

Posted Yesterday
Be an Early Applicant
New York, NY
225K-250K Annually
Senior level
Artificial Intelligence • Healthtech • Machine Learning • Natural Language Processing
Covera Health is pioneering advanced clinical analytics to reduce misdiagnoses.
The Role
The General Manager, New Product Initiative will lead the launch of a new product in the healthcare space, working closely with the CEO and cross-functional teams to establish market strategies, operational frameworks, and stakeholder relationships to drive adoption and growth.
Summary Generated by Built In

About the company

At Covera, we're committed to ensuring high-quality healthcare is more than just a promise. That's why we're leading the way in the emerging science of quality, and connecting providers and payers in their shared quest to improve patient outcomes and care quality. By tackling this challenge, we have the ability to impact millions of lives by raising the standard of care nationwide.

Our initial focus is radiology, where an early and accurate diagnosis has a profound impact on the rest of a patient's care journey. Through our work, which uses clinically-validated science-based tools, we're helping doctors enhance their care, ensuring patients get the right diagnosis, and enabling the healthcare system to support quality improvement at scale.

Through our clinical intelligence platform, we have launched programs that help people access the most effective care and provide doctors with AI-powered quality insights and tools to enhance their care. Today, Covera is partnered with leading employers, payers and healthcare organizations across the US, including Walmart and Microsoft. And, with a pipeline representing over 25% of insured Americans, we are in the early stages of improving care quality for all patients across the globe.

In November 2023, Covera secured up to $50 million in a Series C extension led by Insight Partners. This capital fuels our mission to partner with healthcare providers, payers and employers to improve diagnostic care for patients everywhere.

About the role

We are seeking a strategic, entrepreneurial leader to launch a new, high-impact product offering that will expand our footprint in the healthcare and radiology space. Reporting directly to the CEO, you will take an idea from concept to market reality, shaping the business model, defining our go-to-market approach, navigating legal and operational structures, and forging connections with key stakeholders—primarily leading healthcare providers—to drive adoption.

In this early phase, you’ll be a hands-on operator, working across multiple functions without the support of a dedicated team. You’ll partner with our leadership, including the General Manager of Market Development and Radiology Strategy, to refine strategic direction and ensure alignment. Success in this role will be measured by the speed and depth of provider uptake, and you’ll have the opportunity to set these targets in collaboration with the executive team as you finalize the business plan.

This is a rare opportunity to shape the trajectory of an innovative healthcare company from its earliest stages. You’ll have direct access to the CEO, the freedom to set strategic direction, and the chance to bring a new vision to life. If you thrive in environments where you can roll up your sleeves, navigate uncharted territory, and create something truly impactful, we’d love to meet you.

In this role, you will be expected to:

  • Develop and refine the product’s market entry strategy, including positioning, pricing, and value proposition.
  • Establish the operational and legal framework required to support rapid growth and ensure compliance.
  • Engage cross-functional teams—from product, engineering, and data science to sales and marketing—to deliver a seamless launch.
  • In partnership with the General Manager of Market Development and Radiology Strategy, build relationships with healthcare providers, radiology departments, and related stakeholders to drive initial adoption and long-term partnerships.
  • Collaborate closely with the CEO and executive team to set meaningful KPIs and metrics, ensuring accountability and data-driven decision-making.

Your profile:

  • Proven track record of building new offerings from the ground up, ideally in a lean, fast-paced environment where adaptability and resourcefulness are critical.
  • Experience at a top-tier consulting firm (e.g., McKinsey, BCG) and/or notable success in a high-growth, entrepreneurial setting.
  • Familiarity with healthcare ecosystems—particularly radiology, population health, and associated technologies—is highly valued.
  • Comfort working in a rapidly evolving space, making informed decisions with limited precedent, and iterating quickly based on market feedback.
  • Strong analytical, communication, and stakeholder management skills, with the ability to influence at all organizational levels.

Special Considerations: 

While we are a remote-first company, we do have a NYC office. Many of our local employees come into the office mid-week for collaboration and connection, and we have a strong preference for this hire to be local to be able to collaborate in-person with the CEO and the General Manager of Market Development and Radiology Strategy who are based in NYC. 

Travel will be required for this role, the amount is to be determined but likely between 25-30%.

Benefits

You will be a full-time employee with a competitive salary, stock options, and great benefits. These benefits include medical, dental, and vision insurance, HRA, 401k, pre-tax commuter benefits, flexible paid time off, and a comfortable office space filled with various quality snacks and beverages. Most importantly, you’ll get to know each of us and we love to work together to find solutions. We are a talented, fun, focused, and unique team of people who are truly passionate about changing healthcare for the better!

The minimum and maximum salary for this position ranges from $225,000 to $250,000 in addition to a discretionary bonus and comprehensive benefits package. Final salary will be based on a number of factors including but not limited to, a candidate’s qualifications, skills, competencies, experience, expertise and location.

At Covera Health, we strive to build diverse teams that reflect the people we want to empower through our technology. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status. Equal Opportunity is the Law, and Covera Health is proud to be an equal-opportunity workplace and affirmative action employer. If you have a specific need that requires accommodation, please let a member of the People Team know.


The Company
HQ: New York, NY
89 Employees
Hybrid Workplace
Year Founded: 2017

What We Do

Covera Health believes in a world without misdiagnoses, where every patient receives the best opportunity to recover and lead a healthy life. And we’re the team solving this problem every single day for millions of patients across the country.

Covera Health is transforming how quality health care is measured and delivered. We’re starting in radiology where the wrong diagnosis can lead to a cascade effect of misguided care, enormous patient harm and, for some, a missed opportunity for recovery. An early and accurate diagnosis is the patient’s best chance to get better.

Our first product uses a proprietary framework that leverages advanced data science and artificial intelligence to help patients receive an accurate diagnosis.

Today, we are already working with some of the largest healthcare payers in the country to impact millions of patient lives. With a pipeline representing 25% of the insured lives in the US, the opportunity to transform radiology and, in turn, improve patient care for all patients across the globe is in front of us.

Why Work With Us

We are a people-first company, focused on creating an impactful daily work experience that enables our team to come together to improve patient lives across the country. We support our employees across all facets of their life by building a passionate community that fosters collaboration, celebrates wins, and supports a healthy work/life balance.

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