General Manager, Channel Strategy & Investment Planning

Company Summary
DISH, an EchoStar company, has been reimagining the future of connectivity for more than 40 years. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products and now we are building America's First Smart Network™.
Today, our brands include EchoStar, Hughes, DISH TV, Sling TV, Boost Mobile and Gen Mobile.
Department Summary
Our Retail Wireless team, serving our Boost Mobile and Gen Mobile brands, is redefining consumer expectations through new platforms, new business models and new ways of thinking. Equipped with a first-of-its-kind 5G network, a passion for change and the power to drive it, we'll emerge as the nation's fourth facilities-based wireless carrier and a disruptive force in the market at large.
Job Duties and Responsibilities
We are seeking a strategic, innovative Channel Strategy & Investment Planning, General Manager to oversee our media investment planning and strategies that drive profitability and incremental growth across our lines of business. You will manage a team that is responsible for leading our sales channel strategy, and work closely with cross-functional teams to identify offers and develop program extensions that will drive excitement among social partners.
Key Responsibilities:

• Lead annual and quarterly strategy and investment planning sessions with our media agency
• Manage media budget reallocation between sales channels and media partners in partnership with marketing operations and finance
• Manage the business case process and quarterly business reviews to bring accountability to our marketing spend and unearth performance insights to share with the broader marketing team
• Partner with the consumer insights team to find new strategic points that drive media & creative strategy for our sales channels
• Partner with media tactic partner leads to ensure our investment is performing as best as it can be
• Collaborate on our Media Mix Model (MMM) to identify strongest areas of incremental growth opportunities
• Partner with analytics & finance teams to ensure all media investment data is being tracked and reported out on correctly to enable business strategy discussions
• Leverage segmentation and marketing analytics to provide insights and deliver programs to maximize marketing return on investment
• Effectively manage teams and projects with strong organizational and communication skills. Thrive in a fast-paced and ever-changing environment with a high capacity to multitask and handle tight deadlines on a daily basis
• Oversee investment planning for overall media plan

Track financial performance of channels to help cross-organizationally drive efficiency
Skills, Experience and Requirements
Education and Experience:

• Bachelor's degree in marketing, business or related field OR equivalent in direct experience, MBA is preferred
• Minimum of 7 years of experience in executing paid marketing programs (social, search, display, online video, OOH, OTT/CTV, Linear), with a proven track record of developing and executing successful campaigns
• Minimum of 4 years experience in managing marketing platforms and/agencies, with a proven record of successful MoM improvement in acquisitions and CPGA efficiencies

Skills and Qualifications:

• Excellent communication skills applied to building relationships, providing guidance, and resolving conflicts effectively.
• Strong proficiency in data analysis to identify trends, optimize campaigns, and make informed decisions based on performance metrics.
• Marketing and sales creativity applied to designing engaging content .
• Proven ability to negotiate agreements.
• Proven ability to manage and grow affiliate program for DTC brand.
• Ability to work independently and as part of a team, with a positive attitude and strong work ethic.
• Knowledge of the retail wireless industry a plus.

Visa sponsorship not available for this role
Salary Ranges
Compensation: $110,110.00/Year - $157,300.00/Year
Benefits
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits .
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.
Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.