General Counsel

Posted Yesterday
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New York, NY, USA
Hybrid
Senior level
eCommerce • Food • Pet • Manufacturing
Spot and Tango is an innovative pet health & wellness brand dedicated to providing dogs with fresh, human grade meals.
The Role
Serve as the company’s primary legal advisor across commercial contracts, employment, consumer protection, intellectual property, litigation, financings, corporate governance, privacy, and e-commerce compliance. Build scalable legal processes, manage outside counsel and budgets, negotiate agreements, oversee trademarks and disputes, advise executives, and support strategic partnerships and future M&A. This role is the first in-house legal position and will eventually build a legal team.
Summary Generated by Built In

Who We Are

Spot & Tango is a pet health & wellness brand on a mission to make mealtime better for dogs, and life simpler for the people who love them. Our recipes are developed by leading animal nutritionists, and are made with only real, human-grade ingredients... and nothing artificial. Through UnKibble™ and our original fresh-frozen line, we’re rethinking what feeding your dog well can look like, one bowl at a time. Since our founding in 2018, we have served over 200 million meals to happy pets across the US and Canada.

We’re a team of builders, problem solvers and dog people, united by the belief that dogs deserve better. We’re looking for people who want to do the best work of their career, dig into challenges with smart people, and help shape a brand that’s redefining an entire category. This is a chance to join a high-growth e-commerce company and have an outsized impact in a fast-paced, ambitious environment. Plus, you get to think about dogs all day.

Who You Are

We are seeking a commercially-minded lawyer who can support the business across all legal disciplines and serve as a trusted advisor to the founders and executive team.This is a unique opportunity to own a broad and varied legal scope of work, and shape how legal risk and strategy are managed as we scale. You'll be the first point of contact for nearly every legal question that touches the business, from employment matters and commercial contracts to IP protection, litigation, financings, and privacy compliance, while managing outside counsel relationships for complex or specialized initiatives.

You're a pragmatic attorney who is energized about being the first and sole in-house legal resource. You can communicate complex legal concepts clearly to internal and external stakeholders. You have a broad understanding across multiple legal fields, and know when to bring in 3rd-party experts to supplement your personal expertise. You are incredibly sharp, scrappy and have a keen attention to detail. You think of creative solutions for difficult problems and are equally comfortable with high-level strategic questions as you are getting into the minutiae of contract negotiations. You're highly organized, self-directed and thrive in a fast-paced, entrepreneurial environment.


Responsibilities

Business Partnership & Contracts

  • Serve as the primary legal advisor to the executive team and cross-functional leaders (People, Finance, Marketing, Supply Chain, Product) 
  • Build scalable legal processes, templates, and internal guidelines to support our high-growth organization
  • Identify legal and regulatory risks proactively and recommend practical solutions aligned with business goals
  • Draft, review, and negotiate a wide range of commercial agreements, including vendor, supplier, agency, manufacturing, licensing, marketing, and partnership agreements, including marketplaces such as Amazon and Chewy
  • Serve as the primary liaison to the company's outside law firm(s), scoping and managing complex or specialized initiatives 
  • Manage outside counsel budgets and ensure efficient, cost-effective use of external legal resources

Consumer Protection & Marketing

  • Review advertising and product claims, influencer and affiliate programs, reviews and testimonials, sweepstakes and promotions, pricing and discount practices

Employment Law

  • Advise HR on employment matters, including hiring, termination, policies, leave, accommodations, and workplace investigations
  • Draft and maintain employee-facing agreements and policies (offer letters, employee handbook, restrictive covenants, etc.)
  • Ensure compliance with federal, state, and local employment laws 

Intellectual Property / Trademark

  • Manage the company's trademark portfolio, including filings, renewals, and enforcement, in coordination with outside IP counsel
  • Advise on brand protection, licensing, and IP considerations in product development and marketing campaigns

Litigation & Claims

  • Manage disputes, claims, demand letters and litigation matters, including intake, strategy, and coordination with outside litigation counsel
  • Oversee insurance claims and coordinate with risk management/insurance brokers

Corporate, Equity & Debt Financings

  • Support corporate governance matters, including board materials and cap table considerations
  • Assist with equity and debt financing transactions, working closely with outside counsel on deal documents, due diligence, and closing mechanics
  • Lead legal work on strategic partnerships, licensing, and eventually M&A or exit readiness

Privacy & Data

  • Oversee terms of service, privacy policy checkout flows, return and refund policies, and website accessibility risk
  • Advise on data privacy compliance (e.g., CCPA, state privacy laws), SMS and email marketing (TCPA), cookie and pixel practices, and the wave of tracking technology class actions as it relates to ecommerce and marketing operations
  • Own compliance for subscription and auto-renewal programs, state auto-renewal laws, and evolving click-to-cancel requirements

Building the function

  • Manage outside counsel efficiently, set up scalable processes (contract templates, playbooks, self-serve tools, sensible use of legal tech and AI), and eventually hire and develop a team

Requirements 

  • 5+ years of legal experience at a top-tier law firm; time spent in-house at a consumer, retail, or e-commerce company is a plus (particularly as first or sole lawyer)
  • J.D. from a top-tier law school
  • Active bar membership in good standing (New York bar preferred)
  • Demonstrated breadth of experience across multiple legal disciplines, such as employment law, IP/trademark, commercial contracts, litigation/claims, equity/debt financings, and privacy/consumer terms
  • Experience advising e-commerce, DTC, or CPG companies is a plus 
  • Exposure to M&A or IPO preparation preferred
  • Proven ability to manage outside counsel relationships and complex, multi-workstream legal initiatives
  • Excellent judgment and the ability to independently prioritize and manage a high volume of varied legal matters; comfort with ambiguity and speed
  • Strong drafting, negotiation, and communication skills
  • Entrepreneurial mindset with comfort operating without extensive legal infrastructure already in place
  • High ethical standards and professional integrity with a business-first, commercially-oriented mindset 
  • Dog lover a plus!

Anticipated Base Salary: Up to $350K

This is a hybrid position based in our Midtown Manhattan office. 

In-office presence is required on Mondays, Wednesdays, and Thursdays.

Spot & Tango is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Skills Required

  • 5+ years of legal experience at a top-tier law firm
  • J.D. from a top-tier law school
  • Active bar membership in good standing
  • New York bar membership
  • Broad experience across employment law, intellectual property/trademarks, commercial contracts, litigation/claims, equity or debt financings, and privacy/consumer terms
  • Experience advising e-commerce, direct-to-consumer, or consumer packaged goods companies
  • In-house experience at a consumer, retail, or e-commerce company, particularly as a first or sole lawyer
  • Exposure to M&A or IPO preparation
  • Experience managing outside counsel relationships and complex, multi-workstream legal initiatives
  • Excellent judgment and ability to independently prioritize and manage varied legal matters
  • Comfort with ambiguity and working at speed
  • Strong drafting, negotiation, and communication skills
  • Entrepreneurial mindset and comfort operating without extensive legal infrastructure
  • High ethical standards and professional integrity
  • Business-first, commercially oriented mindset
  • Dog lover

What the Team is Saying

Morgan
Marc
Kieran
Shohini
Jeff
Chondita
Lauren

Spot & Tango Compensation & Benefits Highlights

  • Healthcare Strength — Healthcare coverage is described as including medical, dental, vision, mental-health benefits, FSAs, and disability insurance. This breadth appears consistently across public company and Built In listings.
  • Retirement Support — Retirement support includes a 401(k) with company match noted on career materials and third-party profiles. This adds long-term savings value alongside base pay.
  • Leave & Time Off Breadth — Time off is presented as paid holidays, sick time, and generous or even unlimited PTO in some listings. The emphasis on PTO suggests a stated focus on recharge for many roles.

Spot & Tango Insights

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The Company
HQ: New York, NY
150 Employees
Year Founded: 2015

What We Do

Here at Spot & Tango, we are on a mission to make your pet healthier and happier, simplifying your role as a pet parent along the way. Put simply: we exist to create more happy days with your dog. Since 2018, we’ve been cooking up fresh, whole ingredient meals personalized for dogs at prices humans can afford. We even created an entirely new category with UnKibble, the only Fresh Dry™ food for dogs. That’s how much we believe in the benefits of real food for our loyal companions. Our recipes are made with only whole vegetables, fruits, grains, and meats that we’d eat too. Plus, every vet-formulated meal plan is delivered directly to your door and completely customized to your dog’s weight, age, activity level, and health goals.

Why Work With Us

At Spot & Tango, we know that we're only as good as our people. We look for candidates who ask the right questions, have an entrepreneurial spirit, and learn at light speed. While we value experience, we also appreciate (and seek out!) fresh perspectives.

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Spot & Tango Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

Our hybrid policy requires employees to work in-person at our New York office Monday, Wednesday and Thursday. Employees are able to work from home on Tuesday and Friday.

Typical time on-site: 3 days a week
HQNew York, NY
Our office is in midtown Manhattan, just minutes away from the BDFM, 4, 5, 6, 1, 2, 7, and S subway lines, and Metro North (Grand Central). Also plenty of classic midtown bars + restaurants nearby (did someone say happy hour?), and tons of stores if the urge for a shopping spree ever strikes.

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