Games Industry Communications Lead

Posted 3 Days Ago
Be an Early Applicant
3 Locations
Remote or Hybrid
115K-218K Annually
Entry level
AdTech • Artificial Intelligence • Gaming • Machine Learning • Software • Virtual Reality • Metaverse
Unity is the leading platform to create and grow games and interactive experiences.
The Role
Own Unity’s games industry communications strategy, including product launches, partner announcements, executive visibility, media relations, creator activations, and industry events. Build relationships with trade and consumer press, creators, streamers, and podcasters; translate technical news into compelling stories; coordinate integrated PR, social, creator, and community campaigns; and measure communications performance.
Summary Generated by Built In
The opportunity

Unity powers some of the most-played games in the world, and the way we talk to the games industry — and to players — is changing fast. Join us as our Games Industry Communications Lead and become the owner of how Unity shows up across the games ecosystem, from the trade press that covers the business to the creators and streamers who shape what players pay attention to. Working closely with cross-functional partners across communications, marketing, and product teams, you will set the strategy and build the relationships, moments, and narrative that keep Unity part of the conversation. If you know this industry from the inside and have the relationships to prove it, we want you to hear from you. 

What you'll be doing
  • Own the games communications strategy end to end, including product launches, partner announcements, industry moments, and executive visibility
  • Build and maintain relationships across the games ecosystem, becoming the go-to contact for trade reporters, consumer games media, creators, streamers, and podcasters who cover our space
  • Lead communications for tentpole product moments, from positioning and press strategy through creator activations and launch-day execution
  • Translate product and technical news into stories the industry wants to cover and players actually care about
  • Proactively find and develop stories from across the business that show where Unity and the games industry are heading
  • Coordinate cross-functional moments across PR, social, creator, and community channels so every launch lands as one campaign
  • Track, measure, and report on performance to inform strategy and demonstrate impact
What we're looking for
  • A track record of communications work in or covering the games industry, in a company, agency, or newsroom setting
  • Established relationships across games media and the creator ecosystem — trade and business reporters, consumer games press, content creators, streamers and podcasters 
  • Fluency in how the games business works: platforms and storefronts, publishing and distribution, live services and monetization
  • Experience taking either B2B or consumer-facing products to market, with launches that landed with both press and audiences
  • Experience owning a communications portfolio independently and setting its direction, not just executing against someone else's plan
  • Effective written and verbal communication, including the ability to write in an executive's voice and adapt tone across formats
  • Comfort working on confidential, unannounced products and managing sensitive launch timelines
  • A proactive, curious approach to finding stories rather than only reacting to them
You might also have
  • Experience across both B2B and consumer communications, and comfort switching registers between them
  • Experience running communications around major industry events and tentpole launch moments
  • Experience coaching or preparing executives for public-facing moments
  • Experience working for global publicly-traded companies

Base Salary Range: We determine the base salary range for this role based on your primary work location:


Zone A: $114,600 - $171,800 USD gross

Zone B: $129,400 - $194,200 USD gross

Zone C: $145,500 - $218,300 USD gross


This range reflects the anticipated base salary for this position. Beyond base salary, this role may be eligible for equity awards and participation in our company incentive plans (such as annual discretionary bonuses or sales commissions). The final offer amount will depend on several factors, including geographic location and the candidate’s relevant experience, professional background, and skill set.


Benefits


At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well-being and work-life balance.


Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status.


While specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally: Comprehensive health, life, and disability insurance | Commute subsidy | Employee stock ownership | Competitive retirement/pension plans | Generous vacation and personal days | Support for new parents through leave and family-care programs | Office food snacks | Mental Health and Wellbeing programs and support | Employee Resource Groups | Global Employee Assistance Program | Training and development programs | Volunteering and donation matching program


Life at Unity


Unity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D — closing the gap between ideas and reality. For more information, please visit www.unity.com.


Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators. If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.


Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.


This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.


Headhunters and recruitment agencies may not submit resumes/CVs through this Web site or directly to managers. Unity does not accept unsolicited headhunter and agency resumes. Unity will not pay fees to any third-party agency or company that does not have a signed agreement with Unity.


Your privacy is important to us. Please take a moment to review our Prospect and Applicant Privacy Policies. Should you have any concerns about your privacy, please contact us at [email protected].

Skills Required

  • Track record of communications work in or covering the games industry in a company, agency, or newsroom setting
  • Established relationships with games media and the creator ecosystem, including trade reporters, consumer press, creators, streamers, and podcasters
  • Fluency in games business operations, including platforms, storefronts, publishing, distribution, live services, and monetization
  • Experience taking B2B or consumer-facing products to market through successful launches
  • Experience independently owning a communications portfolio and setting its direction
  • Strong written and verbal communication skills, including executive voice writing and adapting tone across formats
  • Ability to work with confidential, unannounced products and manage sensitive launch timelines
  • Proactive and curious approach to developing stories
  • Experience across both B2B and consumer communications
  • Experience managing communications for major industry events and tentpole launches
  • Experience coaching or preparing executives for public-facing moments
  • Experience working for global publicly traded companies

Unity Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Unity and has not been reviewed or approved by Unity.

  • Healthcare Strength — Core medical, dental, vision, life/disability, and mental‑health/EAP offerings are positioned as comprehensive across eligible locations. This breadth aligns with large‑tech standards and is highlighted in official materials.
  • Retirement Support — A 401(k) plan with employer matching is part of the U.S. package. Retirement benefits are characterized as competitive and a stable element of total rewards.
  • Parental & Family Support — Paid parental leave and family‑care support are emphasized, with indications of generous time off for new parents. These programs are presented as global in scope, with specifics verified by location.

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The Company
HQ: San Francisco, CA
4,500 Employees
Year Founded: 2004

What We Do

Unity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D — closing the gap between ideas and reality.

Why Work With Us

We believe the world is a better place with more creators in it. This is at the core of our business because we believe our technology can change the world. Our products give content creators the tools to not just entertain but to create innovative RT3D experiences and deliver better processes for almost every industry.

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