Mob Entertainment is a startup multimedia studio that is best known for our hit indie horror game "Poppy Playtime". This franchise is one of the hottest new properties in gaming, and our team is naturally expanding as our ambition expands. To give a taste of our brand's popularity, more than 100 billion YouTube views of Poppy Playtime related content have occurred since the game's launch 4 years ago.
The Game Product Manager (GPM) is responsible for end-to-end ownership of a game’s lifecycle—from pre–green light concept evaluation through green light approval, production execution, launch, and post-launch performance. This role ensures that every game Mob invests in is supported by clear product vision, market validation, measurable success criteria, and disciplined production processes.
The GPM serves as the central decision-driving function between Creative, Production, Engineering, Analytics, Marketing, and Finance—ensuring alignment, accountability, and product outcomes that meet both player expectations and company goals.
Key Responsibilities1. Pre–Green Light Ownership- Lead the concept evaluation process including market analysis, genre trends, competitive benchmarking, and player opportunity sizing.
- Develop the Product Brief: core lore, target audience, differentiators, KPIs, success metrics.
- Build ROI rationale in partnership with Finance and Production: staffing plan, timeline, budget, risk analysis.
- Create & own the green-light package for SLT review and approval.
- Define minimum gating criteria and business justification required for advancement.
- Maintain and continuously refine the product roadmap, prioritization framework, and delivery milestones.
- Work with Production to translate vision into milestones, scope, and sprint objectives.
- Ensure alignment between feature set and target KPIs, player motivations, and market fit.
- Drive cross-functional communication and ensure all teams work from the same assumptions and priorities.
- Lead change management: assess any scope, staffing, or timeline adjustments with data and rationale.
- Own the risk/assumption log and mitigation plan across departments.
- Partner with Marketing, Analytics, and Community to develop the launch strategy, key beats, messaging, and positioning.
- Ensure the product meets the definition of readiness for launch, including quality thresholds, analytics instrumentation, and content completeness.
- Coordinate playtests, player research, and feedback cycles pre-launch.
- Monitor live KPIs and gather player feedback to drive post-launch iterations.
- Lead postmortems and integration of learnings into the studio’s development frameworks.
- Own and evolve Mob’s green-light framework, milestone gating standards, and product evaluation methodology.
- Establish reusable documentation templates (PRDs, briefs, KPI scorecards).
- Ensure disciplined application of processes to prevent misalignment, late-stage surprises, and inefficient spend.
- Bring the right subject-matter experts into decisions at the right time—Production, Finance, Analytics, Creative, Marketing, etc
- 5–10 years of game product management experience, ideally with shipped titles.
- Strong understanding of market dynamics, player motivations, and product-to-market fit.
- Prior experience owning roadmaps, KPIs, playtest cycles, and green-light evaluations.
- Exceptional cross-functional leadership and ability to influence without formal authority.
- Data-driven decision-making; comfortable with forecasting, KPIs, and iterative development.
- Experience working with Creative, Production, and Engineering partners on complex projects.
Salary Range
The base salary range for this position is listed below. Final compensation within the applicable salary range will be determined based on factors such as the applicant’s experience, qualifications, and work location.
San Francisco, CA; New York City, NY; Los Angeles, CA; Seattle, WA; Boston, MA; & Seattle, WA DC Metropolitan Areas: $145,500 - $177,000 USD annually
Austin, TX; Denver, CO; Nashville, TN; Atlanta, GA; Chicago, IL; Dallas, TX; & Miami, FL Metropolitan Areas: $127,000 - $154,000 USD annually
All Other U.S. Locations: $108,000 - $131,000 USD annually
Benefits
Mob Entertainment offers the following benefits to all eligible U.S.-based full-time employees: profit sharing; medical, dental, and vision insurance; 401(k) matching; FSA/HSA; paid time off; sick time; holidays; and parental leave.
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Mob Entertainment is proud to be an equal opportunity workplace and complies with all federal, state, and local laws prohibiting discrimination in employment. We are committed to providing equal opportunities to applicants and employees without regard to race, color, national origin, religion, sexual orientation, gender, age, disability, military service, or any other protected class under applicable state or local law. Mob Entertainment also considers all qualified applicants with criminal histories consistent with Fair Chance laws as well as any other applicable state and local laws.
Skills Required
- 5-10 years of game product management experience
- Strong understanding of market dynamics and player motivations
- Prior experience owning roadmaps, KPIs, playtest cycles, and green-light evaluations
- Exceptional cross-functional leadership
- Data-driven decision-making
- Experience working with Creative, Production, and Engineering partners
What We Do
We are a digital media company of 30+ artists and 110+ employees dedicated to creating high quality 3D animations and videogames! Our Poppy Playtime video is the 2nd most searched video on YouTube with over 5 BILLION VIEWS!!
