Fusion Demand Generation Manager

Posted Yesterday
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Bengaluru, Bengaluru Urban, Karnataka, IND
In-Office
Expert/Leader
Big Data • Cloud • Digital Media • Machine Learning • Mobile • Software • Industrial
Autodesk is a global leader in design and make technology that helps innovators everywhere solve today's challenges.
The Role
Lead and execute integrated B2B demand generation programs across India and APAC, driving pipeline through digital marketing, paid media, events, webinars, content, and lifecycle campaigns. Manage campaign execution using marketing automation and CRM, collaborate with Sales and cross-functional teams, optimize channels using analytics and AI tools, and support event logistics and vendor coordination.
Summary Generated by Built In

Job Requisition ID #

26WD99736

Position Overview

We are looking for an experienced and results-oriented Demand Generation Manager to drive marketing programs across India while supporting regional initiatives across the Asia-Pacific (APAC) region, with a primary focus on English-speaking markets.

This is a hands-on role for someone who thrives on delivering measurable business outcomes, not just executing campaigns. You will partner closely with the Regional Marketing Lead to develop campaign strategies, contribute to demand generation initiatives, and execute integrated marketing programs that generate qualified pipeline and accelerate business growth.

Responsibilities

  • Plan and execute integrated demand generation campaigns across digital marketing, paid media, webinars, events, content marketing, and lifecycle marketing

  • Collaborate with Sales, Pre-Sales, and cross-functional teams to drive qualified pipeline and business growth

  • Contribute ideas and recommendations to campaign strategy, messaging, and channel optimization

  • Support demand generation initiatives across India and selected Asia-Pacific (APAC) markets

  • Build and execute marketing campaigns using marketing automation and Customer Relationship Management (CRM) platforms, including email campaigns, landing pages, forms, webinars, and campaign workflows

  • Coordinate campaign logistics, marketing assets, vendor management, and event execution

  • Support digital marketing initiatives, including paid media, Search Engine Optimization (SEO), and campaign optimization

  • Monitor campaign performance and provide actionable insights to improve marketing effectiveness

  • Leverage Artificial Intelligence (AI)-powered marketing tools to improve productivity, campaign execution, and content development

  • Maintain an outcome-driven mindset by continuously optimizing campaigns based on data, pipeline contribution, and business impact

Minimum Qualifications

  • 9–13 years of experience in Business-to-Business (B2B) demand generation, field marketing, or digital marketing

  • Proven experience planning and executing integrated marketing campaigns that deliver measurable business outcomes

  • Strong written and verbal communication skills in English

  • Excellent project management and stakeholder management skills, with the ability to manage multiple priorities

  • Strong analytical mindset with the ability to interpret campaign performance and recommend data-driven improvements

  • Proactive, adaptable, and comfortable working in a fast-paced regional environment

Preferred Qualifications

  • Hands-on experience with Marketo, Salesforce Customer Relationship Management (Salesforce CRM), and 6sense

  • Experience supporting Asia-Pacific (APAC) marketing programs

  • Experience in the Design and Manufacturing, Technology, Engineering, or Software as a Service (SaaS) industries

  • Familiarity with Artificial Intelligence (AI) tools for marketing and productivity

  • Basic design skills using Adobe Creative Suite or similar design tools

The Ideal Candidate

The ideal candidate is a strategic and execution-focused marketing professional who combines demand generation expertise, analytical thinking, and cross-functional collaboration to deliver measurable business growth

  • Demonstrates a strong understanding of integrated demand generation strategies across digital and field marketing channels

  • Develops data-driven marketing campaigns that generate qualified pipeline and contribute to business growth

  • Uses campaign performance insights to continuously optimize marketing effectiveness and maximize return on investment

  • Builds strong partnerships with Sales, Marketing, and cross-functional stakeholders to align marketing initiatives with business priorities

  • Balances strategic thinking with hands-on execution while maintaining exceptional attention to detail

  • Thrives in a fast-paced, collaborative environment and effectively manages multiple priorities and competing deadlines

  • Demonstrates excellent project management and organizational skills from planning through execution

  • Communicates effectively with stakeholders at all levels and confidently presents marketing insights and recommendations

  • Embraces emerging technologies, including Artificial Intelligence (AI), to improve productivity, campaign execution, and business outcomes

  • Demonstrates curiosity, adaptability, and a continuous learning mindset while driving innovation and marketing excellence

  • India is the primary market for this role, with opportunities to support regional APAC campaigns

  • Occasional travel, primarily within India, will be required to support customer events, partner activities, and marketing programs

Learn More

About Autodesk

Welcome to Autodesk! Amazing things are created every day with our software – from the greenest buildings and cleanest cars to the smartest factories and biggest hit movies. We help innovators turn their ideas into reality, transforming not only how things are made, but what can be made.

We take great pride in our culture here at Autodesk – it’s at the core of everything we do. Our culture guides the way we work and treat each other, informs how we connect with customers and partners, and defines how we show up in the world.

When you’re an Autodesker, you can do meaningful work that helps build a better world designed and made for all. Ready to shape the world and your future? Join us!

Salary transparency

Salary is one part of Autodesk’s competitive compensation package. Offers are based on the candidate’s experience and geographic location. In addition to base salaries, our compensation package may include annual cash bonuses, commissions for sales roles, stock grants, and a comprehensive benefits package.

Belonging
We take pride in cultivating a culture of belonging where everyone can thrive. Learn more here: https://www.autodesk.com/company/global-belonging

Are you an existing contractor or consultant with Autodesk?

Please search for open jobs and apply internally (not on this external site).

Skills Required

  • 9-13 years of experience in B2B demand generation, field marketing, or digital marketing
  • Proven experience planning and executing integrated marketing campaigns that deliver measurable business outcomes
  • Strong written and verbal communication skills in English
  • Excellent project management and stakeholder management skills, with the ability to manage multiple priorities
  • Strong analytical mindset with the ability to interpret campaign performance and recommend data-driven improvements
  • Proactive, adaptable, and comfortable working in a fast-paced regional environment
  • Hands-on experience with Marketo, Salesforce CRM, and 6sense
  • Experience supporting Asia-Pacific (APAC) marketing programs
  • Experience in the Design and Manufacturing, Technology, Engineering, or SaaS industries
  • Familiarity with AI tools for marketing and productivity
  • Basic design skills using Adobe Creative Suite or similar design tools

Autodesk Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Autodesk and has not been reviewed or approved by Autodesk.

  • Leave & Time Off Breadth Time away is considered expansive, combining discretionary time off for salaried roles, company holidays/Autodays, and a periodic paid sabbatical. These options provide flexibility beyond standard accrual-based PTO.
  • Equity Value & Accessibility Total rewards prominently include RSUs and an employee stock purchase plan with a discount and lookback, alongside annual bonus or commission programs. These elements are available to eligible employees and can materially augment base pay.
  • Parental & Family Support Family-building support includes reimbursement for adoption, surrogacy, IVF/co‑maternity, and fertility benefits, plus dedicated coaching and Cleo resources for parenting and caregiving. These services extend support before, during, and after leave.

Autodesk Insights

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The Company
HQ: San Francisco, CA
13,285 Employees
Year Founded: 1982

What We Do

Autodesk makes software for people who make things. If you’ve ever driven a high-performance car, admired a towering skyscraper, used a smartphone, or watched a great film, chances are you’ve experienced what millions of Autodesk customers are doing with our software. Autodesk gives you the power to make anything. Over 100 million people use Autodesk software like AutoCAD, Revit, Maya, 3ds Max, Fusion 360, SketchBook, and more to unlock their creativity and solve important design, business and environmental challenges. Our software runs on both personal computers and mobile devices and taps the infinite computing power of the cloud to help teams around the world collaborate, design, simulate and fabricate their ideas in 3D. We provide exceptional compensation/benefit packages and we’d love for you to join us. We’re proud to be an equal opportunity employer and we consider all qualified applicants without regard to race, gender, disability, veteran status or other protected category. To see our culture in action, check out #AutodeskLife. We are headquartered in the San Francisco Bay Area and have more than 10,000 employees worldwide.

Why Work With Us

Our work is impactful. Our people are innovative. And our culture is inclusive. As our software shapes new solutions to the world’s biggest challenges, you shape your career path. With us, you lead the way in achieving sustainability, resilient communities, and an equitable workforce. Discover #AutodeskLife. 

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