Freelance Copywriter

Reposted 23 Days Ago
Cape Town, Western Cape
In-Office
Mid level
AdTech • Digital Media • Marketing Tech
The Role
The role involves crafting compelling copy for digital, social media, and advertising campaigns, while collaborating with creative teams and clients.
Summary Generated by Built In

Place within Organisation

  • Part of the Creative Hub
  • Works with a team of Traffic Managers, Creative Strategist, Creation Directors, Designers, Copy writers, Ad Developers and Client servicing teams.
  • Works internally with all departments within the Creative Hub, Client service teams and externally with clients.
Context for Incubeta  set-up & operating model:

Incubeta operates with offices in various regions worldwide, and the creative team specifically is structured as a “hub model”, think of that as a center of excellence for all things creative conceptualisation, strategy,  execution and delivery. The creative hub works closely with representatives and client owners from all over the network. Our teams are spread across the globe; we have a mix of in-office and virtual teams. 


Role Summary:

We are seeking a talented English Copywriter to join our creative team, working on a large international client. Reporting to the Creative Director, you will be responsible for crafting compelling copy for digital, social media, SEO content, and branded advertising campaigns. This role requires a creative mindset, attention to detail, and the ability to adapt copy for various formats, platforms and tone of voice.

Key Responsibilities:
  • Branded campaigns.
  • Collaborate with the CD and Art Director to develop creative concepts.
  • Attend client briefing sessions and presentations
  • Ensure copy aligns with brand guidelines, tone of voice, and client objectives.
  • Fully understand the brand’s offering and communicate this concisely with their audience.
  • Review and refine copy to ensure accuracy, consistency, and quality.
  • Stay updated with industry trends, digital marketing best practices, and emerging platforms.
Qualifications & Experience:
  • 3+ years of experience in copywriting within a digital marketing or creative agency.
  • Strong portfolio showcasing copy for digital, social media, SEO, and advertising.
  • Excellent command of English with exceptional writing, editing, and proofreading skills.
  • Experience in adapting content for different platforms and international markets.
  • Familiarity with SEO tools and dynamic creative would be useful.
  • Ability to manage multiple projects and meet deadlines in a fast-paced environment
Job Outcomes:
  • Quality of Copy: Deliver clear, engaging, and brand-aligned copy across all platforms.
  • Efficiency & Deadlines: Manage workload effectively and meet project deadlines consistently.
  • Collaboration & Communication: Work seamlessly with client servicing and wider creative teams and clients for successful project execution.
  • Adaptability: Produce copy adaptable for multiple regions and formats, maintaining high quality.
Application Process:

If you feel you meet the criteria please kindly submit your resume, cover letter, and portfolio of relevant work. Applications will be reviewed on a rolling basis until the position is filled.Please take note that if you do not receive a response within 2 weeks of applying, you should consider your application as unsuccessful.

Join us at Incubeta to shape the future of digital marketing!

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The Company
HQ: New York City, NY
861 Employees
Year Founded: 2001

What We Do

Incubeta is a team of over 800 creators, thinkers, makers and doers working across 20 offices globally to unlock business growth for clients including Google, Hyundai, Netflix, HBO and L'Oréal.

Incubeta combines capabilities across the full spectrum of digital disciplines to deliver standout outcomes at every brand touchpoint, from awareness to fulfilment.

Incubeta’s ‘Upgrade your Growth’ narrative emphasizes how the business will grow alongside its clients focusing on expanding our services and products across the entire customer journey, giving clients back control over their data, customers, and actions. The Incubeta group has grown 20 fold over the past 7 years, offering fantastic growth opportunities for staff and helping its rising number of clients grow in a complex digital environment.

The unification of its specialisms will ensure Incubeta remains at the forefront of innovation to help businesses unlock the power of digital and amplify growth.

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