Free People Brand Marketing Intern

Posted 4 Days Ago
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Philadelphia, PA, USA
In-Office
Internship
Fashion • Retail
The Role
Supports Free People brand marketing through PR programs, influencer activations, social media scheduling, email campaigns, events, user-generated content, campaign coordination, channel growth initiatives, and performance analysis. Collaborates with merchandising, creative, and cross-functional teams to develop marketing content and campaigns. The internship also requires creating a Fall 2027 campaign concept board with potential influencer partners.
Summary Generated by Built In
Role Summary

Free People is looking for a Brand Marketing intern to join their team for the Summer. This intern is a creative and dynamic team player. Opportunities in this area will help champion our brand through contribution to PR programs, influencer activations, social media scheduling, email campaigns, special events coordination, and more.


About the Summer Internship Program:Each summer, URBN Inc. welcomes candidates from across the country to immerse themselves within various teams across our portfolio of brands and gain hands-on learning experience in the area of business they choose to pursue. Our paid internship program also offers a summer full of internfocused events, including exposure to senior leadership through small-group settings, insight into company initiatives, off-site field trips, and, for those who qualify, the opportunity to interview for a full-time position. See for yourself what our past and present interns are up to @urbncareers!The URBN 2027 Summer Internship Program will run from 6/7 through 8/13 at our Home Office in Philadelphia, PA. Summer Internship Program Application Process:

1) Apply to one (1) internship posting that best aligns with your interests and skills. If there is a project component included in the application (see role qualifications below), it is required and must be submitted at the time of application to be considered for the position.


2) Complete a Video Interview: Candidates selected to move forward will receive an email with a link to complete a video interview. Once the email is received, candidates will have two (2) days to complete this portion of the application.


3) Interviews with our internal teams will be scheduled on a rolling basis.


4) To ensure you receive the most up-to-date information regarding your application, please make sure URBN is added to your safe senders or contacts so our emails do not go to spam. If you are using a school email address, please also include a personal email address in your profile as an alternate point of contact. 


Applications will close at 5:00 PM EST on October 30, 2026.Role Responsibilities
  • Support planning and execution of marketing content working merchandising and creative teams to ensure content and timing aligns with business objectives.  
  • Identify opportunities to utilize user generated content in brand digital channels. 
  • Present opportunities for channel growth, testing, and new adopting strategies in marketing efforts 
  • Collaborate and work collectively with cross functional teams to bring campaigns to life 
  • Analyze and asses marketing efforts using data 
Role Qualifications
  • Degree in Marketing or Communications preferred 
  • Understanding of social media platforms such as Marketing Platforms, Instagram, Twitter, Facebook, Pinterest, TikTok, YouTube, LinkedIn, etc.  
  • Extremely well organized, methodical, and efficient. 
  • Innovative and excited to bring ideas to the table 
  • Self-motivated and proficient at managing multiple projects simultaneously 

Project Requirement: 

In addition to your application and resume, to be considered for this role you must submit a Concept Board (8.5 X 11 PDF format is preferred). This is due at the time of your application submission. Once you complete your project, please upload it to additional documents section in the application process.

  • Create a marketing campaign concept board focused on Fall 2027 featuring tears of images (still life styling, editorial, artistic, branding, etc.) that you find aspirational for the brand’s creative direction and could be used as a potential collective campaign idea across email, digital and social platforms  
  • You may use visuals from blogs, Instagram, magazines, etc. to show your point of view but be sure to think like a marketer when pulling your aspirational tears and compiling the concept board.  
  • Be sure to include 2-3 influencers you could see as partners with this Fall 2027 campaign and why you think they would be great fits with our brand. 
The Perks

URBN offers comprehensive Perks & Benefits to employees. Availability and eligibility to specific benefits may be subject to your location and employment status. Benefits include medical, dental, vision, PTO, generous employee discounts, retirement savings and much more! For additional information visit www.urbn.com/work-with-us/benefits

EEO Statement

URBN celebrates diversity and is committed to creating an inclusive environment for all employees. We are proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, sex (including gender, pregnancy, sexual orientation, and gender identity or expression), religion, creed, age, physical or mental disability, national origin or ancestry, ethnicity, citizenship, service in the uniformed services, genetic information, or any other protected characteristic as established by law. We believe strongly in fostering a safe, fair and respectful work environment. To ensure compliance with our non-discrimination and anti-harassment policies, we offer anti-harassment training to managers and employees.

Skills Required

  • Marketing or Communications degree
  • Understanding of social media platforms, including Instagram, Twitter, Facebook, Pinterest, TikTok, YouTube, and LinkedIn
  • Strong organization, methodical work habits, and efficiency
  • Innovative mindset and willingness to contribute ideas
  • Self-motivation and ability to manage multiple projects simultaneously
  • Submit a Fall 2027 marketing campaign concept board in PDF format
  • Recommend two to three influencers and explain their fit with the brand
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The Company
31,000 Employees
Year Founded: 1970

What We Do

Urban Outfitters, Inc. (URBN) is a global consumer-brand portfolio comprising Urban Outfitters, Anthropologie, Free People, FP Movement, Anthropologie Weddings, Terrain, Menus & Venues, and Nuuly. The company creates unique retail experiences with a focus on creativity and pleasing customers. Its brands cultivate communities and provide inclusive platforms where customers, coworkers, partners, and followers can express themselves through creative expression and community.

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