The Franchise Recruitment Strategy Specialist leads the strategy and execution of prospective franchisee lead generation across Kumon North America. This role is responsible for improving lead quality, strengthening campaign strategy, increasing visibility into lead sources, and supporting the conversion of qualified prospects into registrations for Kumon’s franchisee development and training process.
Working closely with the Branding Department, Center Network Development, Field Operations, and external agency partners, the Franchise Recruitment Strategy Specialist establishes lead-quality standards, develops market segmentation strategies, analyzes campaign and pipeline performance, recommends improvements, and executes approved lead-generation initiatives across digital and non-digital channels.
This position requires a balance of strategic thinking and hands-on campaign execution. The successful candidate will be innovative, intellectually curious, comfortable working with data, and able to independently identify and test new approaches to franchise recruitment.
This is a hybrid position that may be based from a Kumon office in the Rutherford, NJ area.
Requirements:
● Bachelor’s degree in Marketing, Business, Communications, or a related field
● Five or more years of experience in lead generation, growth marketing, digital marketing, franchise recruitment marketing, or a related area
● Demonstrated experience balancing strategic campaign planning with hands-on campaign execution
● Experience planning, implementing, measuring, and optimizing multi-channel lead-generation campaigns
● Strong analytical skills with the ability to interpret lead-source, campaign, conversion, and pipeline data
● Experience developing audience segmentation and targeting strategies
● Experience collaborating and coordinating with external agencies, vendors, or marketing partners
● Ability to translate data and market insights into clear, actionable recommendations
● Strong project and process management skills
● Excellent written, verbal, and presentation skills
● Ability to work independently, manage multiple priorities, and operate effectively in a cross-functional environment
● Strong strategic thinking, innovation, intellectual curiosity, and problem-solving skills
● Proficiency with Microsoft Word, Excel, and PowerPoint
● Experience using CRM, marketing automation, campaign reporting, or analytics platforms
● Familiarity with Salesforce is preferred; deep Salesforce expertise is not required, but the ability to learn new systems is essential
● Experience supporting campaigns across the United States and Canada is preferred
Responsibilities:
● Develop and continuously improve franchise lead-quality standards, qualification criteria, and measurement practices
● Create reporting frameworks to evaluate lead quality, lead sources, campaign performance, pipeline health, and conversion outcomes
● Monitor key performance indicators such as lead volume, cost per lead, conversion rates, source effectiveness, and contribution to franchisee training registrations
● Identify gaps and opportunities within the current franchise lead-generation strategy and recommend practical improvements
● Plan, execute, and optimize lead-generation campaigns across digital, social media, partnership, event, referral, and other channels
● Develop innovative lead-generation approaches beyond traditional digital advertising, including referral opportunities involving Kumon parents, associates, and other internal networks
● Design audience segmentation and targeting strategies for prospective franchisees across United States and Canadian markets
● Apply segmentation insights to campaign messaging, channel selection, geographic targeting, and prospect outreach
● Coordinate with external lead-generation agencies and partners to communicate objectives, share performance insights, support campaign execution, and improve results
● Collaborate with the Branding team, which retains overall responsibility for external agency oversight
● Partner with Center Network Development, Branding, Field Operations, and other stakeholders to align target markets, candidate profiles, campaign priorities, and messaging
● Evaluate existing franchise recruitment practices and provide a holistic view of opportunities to strengthen lead quality and conversion
● Develop testing strategies and use campaign results to implement data-driven improvements
● Prepare regular performance reports, campaign updates, and strategic recommendations for leadership
● Communicate campaign progress, lead-source performance, pipeline trends, and recommended actions to key stakeholders
● Remain current on lead-generation practices, emerging platforms, audience trends, and new approaches that may support franchise network growth
● Support additional Branding Department initiatives and projects, including franchise development and student-focused marketing programs, as needed
Kumon has a vested interest in the wellbeing of our associates. We offer a total compensation package including:
- Quality Medical, Dental, and Vision Coverage
- Prescription Drug Plan
- 401k Retirement Savings Plan with generous company match and 2 year vesting schedule
- Flexible Spending Accounts for Health Care, Dependent Care, and Commuting Expenses
- Company Paid Basic Life Insurance and AD&D
- Company Paid Short and Long Term Disability Plans
- Plentiful Paid Time Off and Company Paid Holidays
- Funding of Professional Development
- Employee Assistance Program
- Kumon Tuition Discount
- Service Award Program
*Please be aware that all eligible associates must satisfy the specific waiting period before enrollment. The waiting period varies according to the state benefit plan guidelines.
Equal Employment Opportunity:
Kumon’s policies and programs ensure that all hiring, compensation and other employment decisions are based on individual merit and not on any bias towards ethnicity, age, color, race, marital status, religion, disability or military status. We base our employment decisions upon the qualifications and abilities of each individual.
DEI Statement of Commitment:
AI Acknowledgment
Artificial intelligence may be used to assist during the hiring process, including screening or assessing applicants.
Skills Required
- Bachelor's degree in Marketing, Business, Communications, or a related field
- Five or more years of experience in lead generation, growth marketing, digital marketing, franchise recruitment marketing, or a related area
- Experience balancing strategic campaign planning with hands-on campaign execution
- Experience planning, implementing, measuring, and optimizing multi-channel lead-generation campaigns
- Strong analytical skills and ability to interpret lead-source, campaign, conversion, and pipeline data
- Experience developing audience segmentation and targeting strategies
- Experience collaborating with external agencies, vendors, or marketing partners
- Ability to translate data and market insights into actionable recommendations
- Strong project and process management skills
- Excellent written, verbal, and presentation skills
- Ability to work independently, manage multiple priorities, and operate cross-functionally
- Strategic thinking, innovation, intellectual curiosity, and problem-solving skills
- Proficiency with Microsoft Word, Excel, and PowerPoint
- Experience using CRM, marketing automation, campaign reporting, or analytics platforms
- Familiarity with Salesforce
- Experience supporting campaigns across the United States and Canada
What We Do
Kumon is the world’s largest after-school math and reading enrichment program that has enrolled over 16 million children since its inception over 60 years ago. Founded by Toru Kumon, a high school math teacher who set out to create study aids in order to help his son excel academically, the program works to increase self-learning, confidence, and overall academic independence in children. Currently, there are nearly 25,000 learning centers in operation across 55 countries and regions working continually to unlock the full potential of those enrolled. Serving children from preschool through high school, the Kumon Method uses an individualized approach that is designed to accelerate the development of advanced math and reading skills. Many children enrolled in Kumon come out of the program studying well beyond their grade level, resulting in a brighter future for us all as they grow and advance into shaping the world. Kumon North America’s headquarters are located in Ridgefield Park, New Jersey and support the operations of more than 2,100 learning centers throughout the United States, Canada and Mexico. As a business, our focus is children. As an employer, we focus on valuing our employees through competitive salaries, generous benefits, abundant time-off, annual professional development opportunities, and more. Kumon is an equal opportunity employer that is committed to inclusion and diversity. Learn more about career opportunities today at https://www.kumon.com/careers Interested in a franchise opportunity? Kumon is proud to be a low-cost franchisor. Learn more about start-up cost incentives to aid you in joining the number one education franchise at https://www.kumonfranchise.com/
