The Role
Drive franchise, dealer, and distributor expansion through lead generation, market development, partner acquisition, onboarding, and channel growth. Manage partner documentation, agreements, negotiations, customer acquisition, and ongoing support. Coordinate with sales, marketing, design, production, and management teams; monitor partner performance, revenue, conversions, and market response; maintain sales MIS and ensure adherence to company processes.
Summary Generated by Built In
1. JOB PURPOSE:
To drive franchise, dealer, and distribution network expansion for The Concrete Shop®, a design-led
concrete brand by Aarya Precast India Pvt. Ltd., by managing end-to-end sales, lead generation, and
channel development activities. The role involves identifying new business opportunities, acquiring
customers, onboarding franchise partners, and providing continuous support and handholding to
ensure successful business operations, sustained growth, and strong market presence.
2. ROLE AND RESPONSIBILITIES:
A. Lead Generation & Market Development
• Generate qualified leads through various sources including architects, consultants, builders,
market networks, showroom owners, traders, etc.
• Identify new markets, regions, and business opportunities for franchise and dealer expansion.
• Build and connect with multiple lead sources to ensure a consistent business pipeline.
• Support marketing and initiatives for demand generation.
B. Franchise, Dealer & Distributor Development
• Identify, onboard, and develop new franchise partners, dealers, and distributors.
• Drive expansion of channel network aligned with company growth strategy.
• Generate business opportunities and leads for distributors to support their growth.
• Ensure proper setup and smooth onboarding of channel partners.
• Manage and coordinate franchise documentation, agreements, and onboarding formalities,
ensuring alignment with company policies, commercial terms, and applicable legal
requirements.
• Ensure accuracy, completeness, and compliance of all franchise-related documentation,
and coordinate with management or legal advisors wherever required.
C. Customer Acquisition & Business Growth
• Drive customer acquisition through franchise partners, dealers, and distributor network
across assigned regions.
• Support and guide partners in understanding customer requirements and offering suitable
product solutions.
• Enable conversion of leads into confirmed business through effective coordination and
support to franchise partners.
• Strengthen long-term relationships with franchise partners to ensure repeat business,
referrals, and sustained network growth.
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D. Franchise Support & Handholding
• Provide continuous support and handholding to franchise partners, dealers, and distributors
for up to initial 1–2 years.
• Guide partners in operations, sales approach, and market development.
• Ensure partners are aligned with company standards, processes, and brand positioning.
• Monitor partner performance and provide improvement inputs.
E. Coordination & Execution
• Coordinate with internal teams including design, production, and management for smooth
execution.
• Track sales progress, partner performance, and market response.
• Ensure timely communication and resolution of issues.
• Maintain records of leads, partners, and business activities.
F. Commercial & Reporting
• Support pricing discussions, negotiations, and deal closures.
• Maintain sales MIS, reports, and pipeline data.
• Track revenue generation, conversion ratios, and business growth metrics.
• Ensure adherence to company policies and reporting standards.3. KRA & KPI
• Number of franchises, dealer, and distributor onboardings
• Lead generation and conversion rate
• Customer acquisition and business revenue generated
• Expansion of market presence and channel network
• Partner performance and retention
• Accuracy and timeliness of franchise onboarding documentation and agreement execution
• Timely reporting and adherence to sales processes
3. KRA & KPI
• Number of franchises, dealer, and distributor onboardings
• Lead generation and conversion rate
• Customer acquisition and business revenue generated
• Expansion of market presence and channel network
• Partner performance and retention
• Accuracy and timeliness of franchise onboarding documentation and agreement execution
• Timely reporting and adherence to sales processes
Requirements
4. KNOWLEDGE, TRAINING AND EXPERIENCE REQUIRED FOR JOB
Education:
Graduate / MBA (Sales / Marketing)
Experience:
• 4–8 years of experience in sales, franchise development, or channel sales.
• Experience in dealer/distributor network expansion is preferred.
• Experience in construction, building materials, or related industry is an advantage.
• Exposure to franchise documentation, agreements, and onboarding processes will be
preferred.
5. COMMUNICATIONS AND RELATIONSHIPS
Internal: Sales, Marketing, Design, Production, and Management teams.
External: Franchise partners, dealers, distributors, architects, consultants, builders, and customers.
Skills
• Lead generation and business development
• Franchise, dealer, and distributor management
• Customer acquisition and relationship management
• Strong networking and source development skills
• Negotiation and closing skills
• Planning, follow-up, and execution ability
• Coordination and stakeholder management
• Reporting and MIS handling
• Basic understanding of franchise documentation, agreements, and legal/commercial
processes.
Benefits
Salary Range
Based on experience, performance, business development capabilities and industry norms +
incentives
Skills Required
- Graduate degree or MBA in Sales or Marketing
- 4-8 years of experience in sales, franchise development, or channel sales
- Experience in dealer or distributor network expansion
- Experience in construction, building materials, or a related industry
- Exposure to franchise documentation, agreements, and onboarding processes
- Lead generation and business development skills
- Franchise, dealer, and distributor management skills
- Customer acquisition and relationship management skills
- Networking, negotiation, closing, planning, follow-up, coordination, and stakeholder management skills
- Reporting and MIS handling skills
- Basic understanding of franchise documentation, agreements, and legal or commercial processes
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The Company
What We Do
The Concrete Shop® is a curated platform specializing in design-led concrete products and architectural elements. Collaborating with architects, designers, developers, and homeowners, the company creates curated collections and custom architectural Inspired Spaces, including premium concrete furniture, façades, landscapes, gifting, and décor. Their modern, handcrafted, and designer products are made in India, utilizing concrete as a precise architectural language.
