General Context | Founding Product Engineer | NYC (On-Site) | $180-220K + Equity |
Role
As a Founding Product Engineer, you'll help build our agentic marketing/creative platform and the core infrastructure that powers it. This is a ground-floor opportunity to architect and ship the foundational product and design systems.
You'll own major decisions, and shape both the product and engineering culture. This isn't a role where you execute someone else's vision. You will help define what we build and how we build it.
Responsibilities
Design and build product experiences that turn complex marketing workflows into intuitive, high-leverage interfaces
Own the full loop: from user insight to shipped feature to measured outcome
Translate ambiguous problems into crisp specs, then execute them yourself — no handoff required
Build the AI interaction patterns, agent UX, and feedback loops that define how marketers work with General Context
Make smart tradeoffs between polish and velocity, and know when each one matters
Be the voice of the user in engineering decisions — and the voice of engineering in product decisions
About
Our mission is to automate consumer marketing. We're building context-aware agents that analyze the full spectrum of marketing data (competitor intelligence, social listening, creative performance, audience signals, market dynamics), connect to a businesses entire marketing stack, and produce outputs that increase performance across the entire marketing funnel end-to-end.
We're a small, talent-dense team. We value speed over perfection, ownership over process, and direct communication over corporate speak. We particularly like people who are truthseeking, technically excellent, and obsessed with shipping. We enjoy spirited debate, hard problems, and building things that win.
We're venture-backed and based in NYC.
Applying
Apply here. If there appears to be a fit, we'll schedule 2-3 short calls to discuss your background, past projects, and architecture thinking. After, we'll schedule an onsite (or extended video session) where you'll work on a small project, discuss ideas, and meet the team. We move fast for the right people.
Skills Required
- Proven experience designing and building product experiences that simplify complex workflows
- Ability to own the full product loop from user insight through shipped feature and measurement
- Experience translating ambiguous problems into clear specs and executing end-to-end
- Experience building AI interaction patterns, agent UX, and feedback loops
- Strong product-engineering judgment and ability to balance polish versus velocity
- Be the voice of the user in engineering decisions and represent engineering in product decisions
- Willingness to work on-site in New York City
What We Do
General Context builds Spyglass, a creative intelligence and search platform for brands, agencies, and growth teams. It indexes ads, organic content, creators, landing pages, and related strategy across major social platforms, then uses AI-powered search, trend tracking, competitive analysis, and alerts to help teams discover winning creative, understand audience and funnel patterns, and brief campaigns from evidence rather than guesswork.
