About the company
Our client is a fast-growing software company.
The role
Raydar is recruiting for this role on behalf of our client. Act as the first marketing hire and set up the function from the ground up. You will be responsible for brand messaging, content and demand generation for an enterprise software offering, collaborating closely with leadership and a small sales group.
What you'll do
- Produce a wide range of written and visual content, from customer stories and blog articles to newsletters, social updates and sales enablement material, aimed at non-technical business buyers.
- Manage the full lifecycle of trade show and conference participation, covering event selection, on-site coordination, outreach beforehand and pipeline follow-up afterward, with heavy travel in the autumn.
- Shape and refine the core story and market positioning by working side by side with founders and sales colleagues.
- Try out new acquisition channels and tools, including AI-assisted workflows and paid social campaigns, to build a qualified sales pipeline.
- Provide the sales team with polished assets such as presentation decks, product walkthrough content and guidance for handling buyer pushback.
Requirements
What we're looking for
- 3 to 7 years of marketing experience, ideally building a growth function from zero at a B2B SaaS startup.
- Track record of running several growth channels at once.
- A body of marketing work you have written and produced yourself, such as articles, customer stories or email content.
- Practical experience running paid campaigns on major advertising platforms.
- Skill at turning technical product capabilities into clear benefits for buyers.
- A self-directed approach, comfort with ambiguity and the ability to deliver independently.
- Willingness to be on-site in New York City on a regular weekly schedule.
Bonus points
- Familiarity with technology sectors such as built-environment tech, vertical AI or enterprise software.
Benefits
Compensation and benefits
- Base salary: USD 130,000 to 160,000 per year
- Equity
Location and work model
- New York, NY, United States
- Hybrid, 3 days per week in office
- Full-time
Skills Required
- 3 to 7 years of marketing experience
- Experience building a growth function from zero at a B2B SaaS startup
- Track record of managing multiple growth channels simultaneously
- Portfolio of self-written and self-produced marketing work, such as articles, customer stories, or email content
- Practical experience running paid campaigns on major advertising platforms
- Ability to translate technical product capabilities into clear buyer benefits
- Self-directed approach and ability to work independently in ambiguous environments
- Willingness to work on-site in New York City regularly, three days per week
- Familiarity with built-environment technology, vertical AI, or enterprise software
What We Do
Raydar is a talent acquisition and business consulting firm that connects world-class and emerging talent with growing organizations. It supports companies through team development, strategic hiring, and customized growth solutions, helping clients recruit roles such as engineers, product managers, executives, legal counsel, and quantitative traders. Raydar focuses on understanding each organization’s needs, culture, and long-term goals to build high-impact teams.
