Founding GTM Lead

Posted Yesterday
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New York, NY, USA
Hybrid
140K-190K Annually
Senior level
Artificial Intelligence • Software • Defense • Generative AI
The Role
Founding GTM Lead will build an AI-powered go-to-market engine, wiring LLM-driven personalization and automation across tools, run rapid growth experiments, craft technical-to-customer narratives, design end-to-end campaigns, own CAC/LTV and funnel metrics, and partner with product and sales to scale GTM operations.
Summary Generated by Built In
About GovSignals

We are shaping the future of government contracting with breakthrough AI‑driven solutions. We are disrupting a multi-billion-dollar industry and enabling private‑sector technologies to secure government contracts faster than ever, strengthening national security and driving economic growth.

GovSignals has built the most advanced government‑contracting AI platform available. From Fortune 500 enterprises to government agencies, our platform multiplies the opportunities contractors can pursue and empowers them to deliver fully compliant, winning proposals in hours instead of months. As one of the largest aggregators of U.S. government data, we set trends rather than follow them.

The Role

We’re hiring our Founding GTM Lead — an AI-native marketer who builds the systems, not just runs them. You’ll do the work of a five-person marketing team by wiring LLM-driven workflows and modern automation tools into a GTM engine that compounds.

If your instinct when you see a marketing problem is “I can wire that up myself this weekend” rather than “let me hire an agency,” this role is for you.

For the past 3 years, GovSignals’ growth has come almost entirely from word-of-mouth and in-person engagements. Now it’s time to build the next evolution of our GTM motion — and we want it built by someone who treats AI tooling as their daily workbench, not a buzzword.

You’ll work directly with the founding team across product, sales, deployment, and platform to craft messaging, design campaigns, and build the operational backbone that scales GovSignals’ reach.

What You’ll Do
  • Build the AI-Powered GTM Engine. Stand up enrichment pipelines, LLM-driven personalization, and agentic outbound using tools like Clay, n8n, Zapier, Make, Apollo, Instantly/Smartlead, Lindy, Gumloop, and custom GPTs / LLM APIs — doing the work a much larger team would do manually.

  • Run Growth Experiments. Scrappy, high-velocity tests on messaging, channels, and ICPs. Ship daily, measure weekly, kill what doesn’t work.

  • Translate Technical AI into Compelling Narratives. Decks, demos, one-pagers, case studies, landing pages — written in plain English about hard problems.

  • Design and Execute Campaigns End-to-End. Email sequences, paid/social, webinars, conference activations, and ABM plays focused on federal primes, Fortune 500 contractors, and government agencies.

  • Own the Numbers. Define CAC, LTV, and funnel conversion. Build dashboards. Refine strategy based on data, not vibes.

  • Partner Across the Company. Work with product, sales, and deployment so GTM programs align with our ICPs, sales workflows, and what we’re actually shipping.

What We’re Looking For
  • AI-native workflow builder. AI tooling is your daily workbench. You’ve shipped real automations across multiple platforms and use LLMs constantly to enrich, personalize, classify, and write. You know your way around an API even if you don’t write production code.

  • 3–8 years in marketing, growth, or GTM — ideally at early-stage or high-growth startups where you wore many hats.

  • System builder. You’ve designed and scaled a marketing system from scratch — automation, attribution, integrations, the whole stack — not just managed one someone else built.

  • Sharp translator. You’ve turned technical product details into customer-facing narratives that converted.

  • Range. You’re equally comfortable in an automation builder, a CRM, a Notion doc, and a sales pitch.

Bonus Points
  • You’ve built agentic outbound or AI-driven content ops in a previous role.

  • Background in growth marketing, product marketing, or demand generation.

  • Experience marketing AI/ML, developer tools, or SaaS products.

  • Familiarity with GovTech, compliance, or federal contracting ecosystems.

How to Apply

Show us a workflow, automation, or system you’ve built — an enrichment pipeline, an n8n flow, an agent, a dashboard, anything — that replaced work a marketing team would traditionally have done manually. A Loom plus a link beats a resume.

Why Join GovSignals?
  • Impact at scale. Help shape how cutting-edge AI transforms a multi-billion-dollar industry.

  • Ownership. Drive GTM strategy end-to-end with founder-level visibility and influence.

  • Builder DNA. No red tape, no agency middlemen — just you and the outcomes.

  • Growth. Early-stage entry point with room to shape brand, voice, and market presence.

  • Compensation & Benefits. Competitive salary, premium benefits (medical, dental, vision), and unlimited PTO.

Compensation & Benefits

Base Salary: $140,000 - $190,000

Equity: Meaningful stake in a well-funded, fast-growing startup—we want you to win big when we win big

Benefits: medical, vision, and dental

Unlimited PTO

Ready to build the AI-driven GTM engine that puts GovSignals in front of the right audiences? Apply now and help us power the next generation of government solutions.


Skills Required

  • Experience building AI-powered workflows and automations using LLMs, custom GPTs, and tools like Clay, n8n, Zapier, Make, Apollo, Instantly/Smartlead, Lindy, Gumloop
  • 3-8 years in marketing, growth, or GTM roles (ideally at early-stage/high-growth startups)
  • Proven system builder: designed and scaled marketing stacks, automation, attribution, and integrations from scratch
  • Ability to translate technical AI product details into compelling customer-facing narratives and collateral
  • Hands-on experience running growth experiments, campaign execution (email, paid/social, webinars, ABM), and owning funnel metrics and dashboards
  • Comfortable using CRMs, Notion, API integrations, and marketing automation builders to execute workflows
  • Built agentic outbound or AI-driven content operations
  • Background in growth marketing, product marketing, or demand generation
  • Experience marketing AI/ML, developer tools, or SaaS products
  • Familiarity with GovTech, federal contracting, or compliance ecosystems
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The Company
0 Employees
Year Founded: 2023

What We Do

GovSignals is an end-to-end AI-powered platform that transforms government contracting by automating the process of finding and bidding on government funding. By analyzing structured and unstructured data, it streamlines business development, capture, and proposal workflows. The platform helps contractors of all sizes generate fully compliant proposals efficiently, enabling them to identify opportunities and secure more wins across federal, state, and local government markets.

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