Confido is the AI infrastructure powering CPG brands from deduction to production plan. We unify cash application, deductions, disputes, trade promotion management, forecasting, demand planning, and analytics in one integrated platform. The result: measurable time savings, smarter top- and bottom-line decisions, and the speed to scale.
Confido is trusted by 200+ brands managing $20B+ in revenue, including OLIPOP, Simple Mills, Dr. Squatch, Tropicana, and more.
We’ve achieved best-in-class growth and recently raised a $15M Series A led by Footwork Ventures and Y Combinator to accelerate our momentum.
Confido is building an AI-native operating system for brands that sell into brick-and-mortar retail. We’re building intuitive and powerful software paired with AI agents that help brands like Baskin Robbins and Olipop automate the 1000s of hours of tedious manual work that goes into scaling a brand in retail.
Today, we sell 2 products: (1) an accounting automation product that helps brands automate more than 1 million transactions a year and (2) a forecasting product that helps brands forecast more than $1B in retail sales.
We have best-in-class growth (5x YoY), efficiency, and we’ve recently raised a $15M Series A to build on the existing momentum.
What you’ll do:Plan and execute innovative marketing initiatives across multiple channels including social media, events, email campaigns, and digital content
Develop high-quality content that educates and resonates with our audience, from newsletters and video tutorials of Confido’s platform to in-depth product announcements
Maintain and continuously optimize Confido’s website to support new feature releases, enhance user experience, and drive qualified inbound leads
Make data-driven decisions about priority areas of investment and strategies for growth
Partner with cross-functional teams to ensure consistent messaging and alignment
3+ years of experience in early stage marketing / growth, investment banking, consulting, or investing
Ability to develop creative and compelling content that resonates with our various buyer personas
Excited to learn about our customers and understand their problems
Analytical, data-driven, and can adapt to market feedback
Willingness to work at our NYC Headquarters 5 days a week
You're looking for a vacation from your current role (we promise that you won't be working on work that doesn't matter, but the reality is we're growing fast and lean, and there's a lot to do!)
You want to focus exclusively on strategy rather than execution
$150k to $190k Base Salary
.1% to .2% Equity
Paid Relocation
Fully paid healthcare
Based full-time in our NYC office
Confido provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Skills Required
- 3+ years of experience in early stage marketing / growth, investment banking, consulting, or investing
- Ability to develop creative and compelling content
- Analytical, data-driven mindset
- Willingness to work at NYC Headquarters 5 days a week
Confido Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Confido and has not been reviewed or approved by Confido.
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Fair & Transparent Compensation — Pay is positioned as top‑decile with explicit base‑salary ranges publicly listed for multiple New York roles, and employer materials highlight compensation transparency. Feedback suggests candidates can anchor expectations on concrete ranges at various levels.
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Equity Value & Accessibility — Equity is consistently included alongside cash in role descriptions, with publicly shared grant ranges for certain positions and leadership roles noting meaningful ownership. This framing indicates ownership is a standard, visible component of total compensation.
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Healthcare Strength — Healthcare is described as company‑covered across medical, dental, and vision, and several postings specify fully paid healthcare. This signals strong employer subsidy for core health coverage.
Confido Insights
What We Do
Confido is the first automated financial operations software built for CPG. We help brands streamline and scale their financial and operational functions in brick-and-mortar retail. We power emerging leaders like Olipop, Chomps, and Dr. Squatch, as well as established brands like Baskin Robbins Ice Cream — giving them clarity and control through deep integrations with 40+ retailers, distributors, and ERP systems. Our two core products: Cash Application & Deductions Automation – handling 1M+ transactions annually so finance teams can focus on strategy, not spreadsheets. Trade Promotion Management (TPM) – helping brands forecast $1B+ in retail sales and track promo effectiveness in real-time. Backed by Y Combinator and trusted by 100+ brands managing $3B+ in revenue, Confido brings together domain expertise from Anheuser-Busch and Simple Mills with tech talent from Google, Square, and HubSpot — we're a tech company that understands CPG.
