Founding Growth Marketer

Every 10 minutes, 18 million conversations happen between businesses and consumers around the world.

For decades, the consumer side of those conversations sucked: long queues, robotic menus, repeated explanations, and advice that is often unhelpful. Most people today still cannot simply say what their problem is in natural language when communicating with businesses.

AI changes that. For the first time, companies can have natural conversations with customers at massive scale. Every B2C company - from energy providers to telcos to insurers - will use AI agents to talk to their customers. The number of conversations businesses will handle is going to explode in the coming years.

At telli, we are solving the challenges that come with that shift. Today, leading B2C companies like Sky are already using telli to deploy thousands of voice agents to provide their customers with a new experience. But building a first voice agent is easy, getting it to drive real outcomes for customers and businesses is the hard part. telli helps companies build, deploy, and improve consumer-facing AI voice agents at scale. This will become one of the most important software categories of the next decade, and we intend to win it.

We are a small, AI-pilled team that likes to solve hard problems. Be it engineering, product, or GTM - we build, experiment, and move fast, while heavily leveraging the capabilities of AI models. All of us like to challenge ourselves and take real ownership over what we do, all while still staying humble and keeping a low-ego culture.

Check out our principles to see how we work.

Mission

You'll be telli's first marketing hire. Your job is to build and own telli’s growth marketing engine from strategy to execution.

What you'll do

• Positioning, Storytelling & Content

  • be the person who translates what we're building into language the market understands

  • work closely with founders, growth and product to shape how telli shows up, on the website, in campaigns, in the press, and in content

  • create content that converts our customers

• Growth Marketing Strategy & Execution

  • build a repeatable marketing playbook with an AI-automation-first approach

  • constantly experiment with and find new channels for telli

  • own and execute telli's inbound growth engine end-to-end across all channels (organic and paid)

  • track, measure, and report on all campaigns and experiments
    

What makes you a great fit

• 1-3 years in growth or product marketing, ideally at an early-stage company where you were one of the first marketing hires or built the function from scratch

• you're exceptionally creative and bring original ideas to messaging and campaigns, not just follow playbooks

• you have a strong sense for positioning and storytelling, you turn technical products into narratives people remember

• you're data driven and make decisions based on experiments and numbers, not gut feeling

• you pick up new concepts, channels, and tools fast and always know what's working in the market

• you use AI and automation aggressively and never do manually what can be automated

• you're a strong communicator in both English and German

• you want to work with smart and friendly people with (self reported) low ego

• you want to work on site 5 days a week in Berlin

• (Bonus) You've built your own business, project, or side hustle before

You may not be a great fit if…

• you only work with detailed instructions and shy away from taking responsibility

• you lack hands on experience running marketing channels yourself

• you're only interested in high level “strategic” work without getting into the execution

• you prefer following best practices over coming up with original approaches

• you prefer working with minimal collaboration

• you prefer working remotely

• you want to work a 9 to 5 job

Perks

• Founding marketing role with a clear path to Marketing Lead

• Above-market pay & equity

• Access to any (AI) tool that makes you more productive

• Gym subscription (Urban Sports)

• Free dinner in the office

• Regular off-sites with the team