FOUNDING GTM LEAD
Washington, DC or New York, NY • Full-time • Hybrid (3+ days/week in office)
ABOUT GOVSIGNALS
GovSignals is the AI system of work for government contracting. It can take the government longer to buy a capability than an adversary takes to field one, and we exist to close that gap.
We're the only startup managing government contract data with AI in both FedRAMP High and DoW Impact Level 5 environments. Our platform monitors 5,000+ live government data sources, 100,000+ federal and state agencies, and 2,000,000+ government contracts in real time. Our customers range from small contractors to Fortune 500 primes with billions in annual awards, and our government work reaches mission critical contract management. In the past 18 months, we've earned FedRAMP High and IL5 authorizations, joined GSA MAS and the MDA SHIELD IDIQ, and signed some of the biggest names in government contracting.
ABOUT THE ROLE
We're hiring our Founding GTM Lead to build our growth function. You'll work directly with the founding team across product, sales, deployment, and platform, and own the AI-native GTM engine that scales GovSignals' reach — from messaging and campaigns to the operational backbone underneath them.
This is a role for an AI-native marketer who builds the systems, not just runs them. You'll do the work of a five-person marketing team by wiring LLM-driven workflows and modern automation tools into a GTM engine that compounds. For the past three years, GovSignals' growth has come almost entirely from word-of-mouth and in-person engagements. Now it's time to build the next evolution of our GTM motion — and we want it built by someone who treats AI tooling as their daily workbench, not a buzzword. If your instinct when you see a marketing problem is "I can wire that up myself this weekend" rather than "let me hire an agency," this role is for you.
WHAT YOU'LL DO
Build the AI-powered GTM engine. Stand up enrichment pipelines, LLM-driven personalization, and agentic outbound using tools like Clay, n8n, Zapier, Make, Apollo, Instantly/Smartlead, Lindy, Gumloop, and custom GPTs / LLM APIs — doing the work a much larger team would do manually.
Run growth experiments. Scrappy, high-velocity tests on messaging, channels, and ICPs. Ship daily, measure weekly, kill what doesn't work.
Translate technical AI into compelling narratives. Decks, demos, one-pagers, case studies, and landing pages — written in plain English about hard problems.
Design and execute campaigns end-to-end. Email sequences, paid/social, webinars, conference activations, and ABM plays focused on federal primes, Fortune 500 contractors, and government agencies.
Own the numbers. Define CAC, LTV, and funnel conversion. Build dashboards. Refine strategy based on data, not vibes.
Partner across the company. Work with product, sales, and deployment so GTM programs align with our ICPs, sales workflows, and what we're actually shipping.
To apply, show us a workflow, automation, or system you've built — an enrichment pipeline, an n8n flow, an agent, a dashboard, anything — that replaced work a marketing team would traditionally have done manually. A Loom plus a link beats a resume.
WHAT YOU BRING
3+ years in marketing, growth, or GTM — ideally at early-stage or high-growth startups where you wore many hats.
Must have experience working directly with federal agencies, government contractors, or organizations supporting the federal government.
AI-native workflow builder. AI tooling is your daily workbench. You've shipped real automations across multiple platforms and use LLMs constantly to enrich, personalize, classify, and write. You know your way around an API even if you don't write production code.
System builder. You've designed and scaled a marketing system from scratch — automation, attribution, integrations, the whole stack — not just managed one someone else built.
Sharp translator. You've turned technical product details into customer-facing narratives that converted.
Range. You're equally comfortable in an automation builder, a CRM, a Notion doc, and a sales pitch.
THE TEAM
Skills Required
- 3+ years of experience in marketing, growth, or go-to-market roles
- Experience working directly with federal agencies, government contractors, or organizations supporting the federal government
- Experience building and shipping AI-native automations across multiple platforms
- Familiarity with APIs and LLM-based workflows
- Experience designing and scaling a marketing system from scratch, including automation, attribution, and integrations
- Ability to translate technical product details into customer-facing narratives
- Comfort working across automation tools, CRM systems, documentation, and sales presentations
- Experience at early-stage or high-growth startups
- Experience building agentic outbound or AI-driven content operations
- Background in growth marketing, product marketing, or demand generation
- Experience marketing AI/ML, developer tools, or SaaS products
- Familiarity with GovTech, compliance, or federal contracting ecosystems
- Background in government contracting, the military, or the intelligence community
What We Do
Unusual Ventures is raising the bar for what founders should expect from their venture investors. We enable startups with the hands on support and expertise they need to be successful during their early stage journey. Unusual Ventures is an early-stage firm that invests in both enterprise and consumer startups.
