Founding Content Marketing Manager

Basis builds real agents that do real work in the real economy. Our agents operate for hours at a time, performing end-to-end work for some of the largest accounting firms in the world.
We recently raised $100M at >$1B valuation and are racing to deploy the most advanced applied ML at production scale.
Our investors include: Khosla Ventures (Keith Rabois & Vinod Khosla), Accel (Miles Clements), Google Ventures, Nat Friedman & Daniel Gross, Adam D'Angelo, Jeff Dean, Jack Altman, Noam Brown, Kyle Vogt, Amjad Masad, Clem Delangue and many other operators/technical leaders.
"Basis is on the frontier of building production-grade, long-horizon agents. They've pushed the limits of what we thought our models could do on real-world, economically valuable, complex accounting tasks. They've been a great collaborator in helping us shape what the future of agents looks like." — Prashant Mital, Applied AI Lead, OpenAI

Basis is looking for an experienced content marketer to be the founding owner of our content function. You'll build and execute a content strategy from scratch, with the opportunity to showcase our vision, establish our point of view, and inspire action with our story.

You're a fantastic storyteller who can captivate audiences, educate buyers, and create experiences that drive outcomes. You're a tastemaker with a finger on the pulse of what makes brands great and a perspective on how B2B content should evolve.

You'll build the program that helps Basis show up wherever our buyers are learning: search engines, AI answer engines, blogs, resource hubs, campaign channels, media surfaces, and social distribution. You'll shape the story that shows prospects and customers how we're transforming accounting teams from processors to advisors.

This role carries two connected mandates: building durable organic and GEO authority that compounds over time, and creating full-funnel campaigns and enablement assets that give our enterprise sales team leverage to close complex deals. You'll flex between both depending on where the business needs you most.

This is a job where you wear many hats, grow quickly, and make a big impact: get creative, stay organized, take projects from inception to completion, and ruthlessly prioritize. Move between setting strategy and being close to the keyboard – writing, editing, publishing, optimizing, and distributing high-quality content yourself.

You'll own the operating system for content production at Basis: editorial standards, content briefs, and AI-enabled processes that increase output without sacrificing quality. You'll run it end to end, writing with taste and measuring what works, while partnering closely with sales to convert that authority into enterprise pipeline.

📍 Location: NYC, Flatiron office. In-person team.

• 4–6 years in content marketing, organic growth, SEO/GEO, or editorial strategy — ideally in high-growth software, AI, fintech, devtools, data, or another technical product environment

• A track record of building full-funnel content that creates and influences qualified pipeline, not just top-of-funnel activity

• Ownership of multiple content mediums (video, short form, digital experiences) and distribution channels (organic social, industry media, paid)

• Strong storytelling with a differentiated point of view and the ability to make complex, workflow-heavy topics clear, credible, and useful for expert readers

• Ruthless prioritization backed by analysis across funnel data, campaign performance, and qualitative sales feedback — deciding what to scale, fix, or stop

• Experience building a content system that improves as it runs: briefs, editorial standards, refresh motions, and AI-enabled workflows where each cycle informs the next

• A history of partnering closely with Sales and BDR/SDR teams to improve follow-up, handoff quality, and meeting conversion

• Familiarity with content and analytics tooling such as Google Search Console, GA4, Ahrefs, Semrush, Webflow, or HubSpot

• Technical Content Fluency: creating content for AI, automation, data, fintech, accounting, compliance, or other complex B2B products

• Pipeline Influence and Campaign Creativity: building sharp campaign concepts — reports, calculators, workshops, executive briefings — that move prospects from interest to action

• System That Compounds: every asset, template, and workflow you ship makes the next one better, rather than starting from zero

• Inbound Demand Depth: improving conversion from organic, paid, webinar, website, and lifecycle demand into qualified sales conversations

• Powerful Narratives: telling stories that resonate with target buyers, champions, and users

• Market authority: Basis is easier to find and trust across priority search topics, AI answer engines, and resource surfaces — measured in rankings, traffic, citations, and answer-engine visibility

• Market point of view: narratives Basis creates show up in influencers', stakeholders', and customers' vernacular

• Customer obsession: customers tell the stories you build for them, and declare our category and value in their own words

• Campaign leverage: core content travels across campaign, media, social, newsletter, and sales surfaces — and demonstrably converts accounting firm and in-house finance buyers

We offer a competitive and thoughtful benefits package designed to support your physical, mental, and financial well-being:

• Health & Wellness: Premium Medical, Dental, and Vision coverage; Life Insurance; and 6 coaching & 6 therapy sessions through Spring Health.

• Time off: Unlimited PTO + 12 paid company holidays.

• In-Office Perks: Daily meal stipends, a fully stocked kitchen, and $300 toward your custom desk setup.

• Financial Benefits: Pre-tax commuter benefits and 401(k) retirement plan

• Team Culture: Monthly office activities and frequent optional team happy hours.

• Parental Leave