Financial Public Relations & Marketing Professionals

Posted 3 Days Ago
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London, Greater London, England, GBR
Hybrid
Senior level
Agency • Marketing Tech
The world's leading marketing and communications consultancy for financial services
The Role
Lead integrated communications programmes for personal finance brands, providing strategic counsel, developing earned/owned/shared/paid campaigns, building accessible financial narratives, managing content and social programmes, identifying proactive media opportunities, mentoring account teams, and supporting new business and agency growth.
Summary Generated by Built In

Vested is a world-leading integrated marketing and communications consultancy focused exclusively on financial services.  Founded with a mission to help shape a financial services system that is more accessible, transparent and sustainable, today we work with some of the most exciting brands across banking, fintech, investing, wealth management, insurance and personal finance.

 

Our team combines deep financial services expertise with creative thinking, helping clients solve business challenges through integrated communications, content, social media, creative campaigns and earned media.

As a Vestie, you'll be part of a business that values curiosity, entrepreneurship and continuous learning. We're proud to challenge the status quo, support one another and create work that makes finance easier to understand and engage with.

 

We're looking for an experienced Senior Account Manager, Account Director or Associate Director to join our growing UK team, leading integrated communications programmes for some of the most recognised and innovative brands in personal finance.  This role is ideal for someone who combines deep finance services expertise with strong campaign instincts and a passion for creating work that genuinely resonates with audiences, be that retail consumers, institutional audiences or SMEs.

 

You will lead client relationships, develop integrated communications strategies, mentor team members and play an active role in growing both our clients and our business. We are looking for somebody with the experience of driving forward proactive newsroom accounts, with strong media connections to make them successful.

 

It is desirable that candidates have experience working with brands across areas such as mortgages, savings, investing, wealth management, pensions, retirement and broader financial wellbeing.

Responsibilities Include

    • Leading integrated communications programmes from strategy through execution

    • Acting as a trusted advisor to clients, providing strategic counsel and creative ideas that support business objectives

    • Developing campaigns that combine earned, owned, shared and paid channels

    • Building compelling narratives that make complex financial topics engaging and accessible

    • Leading content programmes including thought leadership, executive profiling, social media and campaign assets

    • Identifying proactive opportunities to generate awareness, engagement and business impact

    • Managing and mentoring account teams to ensure work is delivered to the highest standard

    • Building strong relationships with senior client stakeholders

    • Helping lead planning workshops, annual strategy sessions and campaign development meetings

    • Supporting and contributing to new business pitches and agency growth initiatives

    • Working closely with specialists across content, creative, social and digital disciplines to deliver integrated programmes

The Ideal Candidate

    • Has 4+ years (Senior Account Manager) 5+ years (Account Director) 7+ years (Associate DIrector) experience in communications, PR or integrated marketing

    • Has substantial experience working with personal finance brands

    • Demonstrates expertise across one or more of the following sectors:

      • Mortgages

      • Savings

      • Wealth management

      • Investing

      • Pensions and retirement

      • Financial wellbeing

      • Understands how consumers engage with financial products and services

      • Has experience developing integrated campaigns that combine content, social media, earned media and creative storytelling

      • Can confidently lead strategic discussions with senior stakeholders

      • Has a track record of generating creative ideas and translating them into successful campaigns

      • Is passionate about making financial services more accessible and engaging

      • Demonstrates excellent organisational and project management skills

      • Can effectively manage, motivate and develop teams

      • Maintains high standards and takes pride in delivering exceptional work

      • Brings curiosity, energy and a collaborative mindset to everything they do

Why Join Vested?

  • Work with leading and emerging brands across financial services

  • Be part of a specialist agency recognised globally for financial services expertise

  • Collaborate with talented colleagues across communications, content, creative and digital disciplines

  • Access ongoing learning and development opportunities through VestED and our wider network

  • Join a culture built on curiosity, ownership, collaboration and growth

  • Enjoy the flexibility of our hybrid working model

 

Equal Opportunities

Vested is committed to creating an inclusive environment where everyone can thrive. We welcome applications from candidates of all backgrounds and experiences.

 

Qualified candidates will not require sponsorship to work in the UK.

Skills Required

  • 4+ years (Senior Account Manager) / 5+ years (Account Director) / 7+ years (Associate Director) experience in communications, PR or integrated marketing
  • Substantial experience working with personal finance brands
  • Expertise in one or more sectors: mortgages, savings, wealth management, investing, pensions/retirement, or financial wellbeing
  • Proven track record driving proactive newsroom accounts with strong media connections
  • Experience developing integrated campaigns combining earned, owned, shared and paid channels
  • Ability to lead strategic discussions with senior stakeholders and act as trusted advisor
  • Experience building thought leadership, executive profiling, social media and campaign content programmes
  • Experience managing, mentoring and developing account teams; strong organisational and project management skills
  • Track record of generating creative ideas and translating them into successful campaigns
  • Right to work in the UK without sponsorship
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The Company
HQ: New York, NY
121 Employees
Year Founded: 2015

What We Do

Vested is a world-leading integrated marketing and communications consultancy focused exclusively on the financial services industry. We were founded in 2015 with a mission to help shape a better financial services system that is more accessible, transparent, and sustainable. Today, Vested is the world's fourth-largest financial services agency, comprising over 100 employees widely recognized for their industry expertise, creativity, and passion for financial services. Our team is proud to do work that drives our mission forward - from uncomplicating finance through creative advertising campaigns to raising awareness of fintech disrupters working to make finance more accessible. From branding to social to creative to PR and more, we’re in the business of solving problems for the world’s most important financial brands. Group Vested encompasses a prestigious portfolio of companies, including the cutting-edge tech platform Qwoted, the global network of 1,000+ senior financial marcomms leaders Financial Narrative, investment fund Vested Ventures, and our content and design hub, Finance Studio. Recognized as one of the industry's Best Places to Work, our unwavering goal is to become the most valued and sought-after brand in financial marketing and communications. With our own in-house Chief Economist and proprietary educational program, VestED, every team member, at any level, has continuous learning and up-skilling opportunities. As a “Vestie”, you become an owner, an entrepreneur, a builder, and a value creator. At Vested, we are proud to do the right thing, even when it's hard. We are relentlessly curious and consistently challenge the status quo. Join us as we lead the way in transforming the industry and delivering exceptional results for our clients.

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