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Our mission is to help organizations serve and support customers and employees in proactive, personalized ways.
The Role
The Field Marketing Specialist will plan and execute campaigns, manage events, and partner with sales teams to generate leads and drive revenue.
Summary Generated by Built In
At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
Field Marketing Specialist
Why We Have This Role
As a Field Marketing Specialist, you’ll play a key role on our Global Field and Demand Gen Marketing Team, bridging the gap between thoughtful marketing strategy and sales growth. Your impact comes from planning and running campaigns, events, and programs that accelerate our pipeline and deliver bottom-line results. You’ll partner closely with sales, marketing, and cross-functional stakeholders, bringing creative ideas to life and supporting initiatives that generate qualified leads. If you’re motivated by direct, hands-on impact and thrive in a collaborative environment, this role is for you.
Our field marketing efforts are essential to connecting regional and industry-specific audiences with the right sales opportunities. By executing both strategic and tactical programs, this role helps build a robust pipeline, accelerates deals, and drives revenue. You’ll be at the center of local campaigns and events, working side-by-side with our sales teams to turn marketing efforts into tangible business outcomes.
How You’ll Find Success
- You take initiative and proactively move projects forward, understanding goals and delivering results independently.
- You communicate clearly, provide timely status updates, and collaborate positively with internal teams—especially when executing details or resolving roadblocks.
- You ensure all lead flow from field programs is seamless, supporting conversion from marketing automation systems to sales follow-through.
- You manage multiple events and programs at once, demonstrating strong project management and rigorous attention to detail in every asset and touchpoint.
- You make decisions using data, leveraging tools like Salesforce to track metrics, share insights, and inform ongoing improvements.
- You assist in tracking budgets, ensuring responsible spend and maximizing ROI on marketing initiatives.
- Your execution is always customer-focused, delivering a positive experience at every interaction.
How You’ll Grow
- Gain hands-on experience running high-impact campaigns in a fast-growing, innovative organization.
- Access ongoing mentorship and professional development opportunities tailored to marketers.
- Build cross-functional connections, working closely with sales, product, and content teams.
- Grow your career in field marketing, with opportunities for advancement and recognition as your impact grows.
Things You’ll Do
- Partner with the Head of NA Enterprise Field Marketing and cross-functional teams to develop and execute strategic plans that drive pipeline growth.
- Champion Account-Based Marketing initiatives and support logistics for field events, webinars, and sponsorships to accelerate targeted accounts.
- Own end-to-end coordination—budgets, scheduling, follow-up, and reporting—ensuring programs generate and convert qualified leads.
- Measure and analyze campaign performance using metrics tied to pipeline and revenue impact.
- Process invoices and expenses accurately to enable clear, real-time reconciliation.
- Ensure all program assets and communications align with our brand and deliver a seamless customer experience.
What We’re Looking For On Your Resume
- At least 3 years of experience supporting field marketing events and programs, including hands-on event management.
- Strong track record collaborating with direct sales teams, SDRs, and cross-functional partners.
- Proven ability to assist with budget tracking, reconciliation, and pipeline-building responsibilities.
- Experience working with Salesforce.com and marketing automation platforms (creating emails, lists, and landing pages).
- Metrics- and data-driven approach to tracking, reporting, and improving performance.
- Willingness to travel as needed to support events and programs.
What You Should Know About This Team
- We thrive on close collaboration between Sales and Marketing—your insights and ideas matter.
- Our work directly drives company revenue and growth, and our contributions are visible and valued.
- We are committed to investing in your professional growth and offer mentorship from experienced marketers.
- We value unique ideas, creativity, and the desire to try new things—your voice will always be heard.
Our Team’s Favorite Perks and Benefits
- Competitive health, dental, and vision benefits.
- Generous paid time off, including vacation and volunteer days.
- Professional development programs tailored to marketing careers.
- Flexible working arrangements.
- Recognition programs and opportunities for career advancement.
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act, Equal Opportunity Employment, Employee Polygraph Protection Act
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
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The Company
What We Do
Qualtrics is trusted by thousands of the world’s best organizations to power exceptional customer and employee experiences that build deep human connections, increase customer loyalty, boost employee engagement, and drive business success. Our advanced AI and specialized Experience Agents™ allow businesses and governments to proactively interact with customers and employees in personalized ways across every channel and touchpoint, respond in-the-moment to fix or improve experiences, and stay across the latest market trends and opportunities.
Our vision, as an organization, is to improve the human experience.
Why Work With Us
We're a place where strategic risks are encouraged & complex problems get solved together. Where nimble teams are empowered to set aggressive goals & move fast to win. A place that makes you feel safe as your authentic self. Where everyday work results in growth. And, most importantly, where what you do matters. That's why we work at Qualtrics.
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About our Teams
Qualtrics Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader.
Typical time on-site:
3 days a week
