Field Marketing Specialist

Posted 22 Days Ago
Be an Early Applicant
Mumbai, Maharashtra
Entry level
Big Data • Cloud • Security • Software • Cybersecurity
The Role
The Field Marketing Specialist will develop and execute integrated marketing campaigns, creating content, managing events, collaborating with sales, conducting market research, and analyzing campaign performance to enhance lead generation and alignment with sales goals.
Summary Generated by Built In

When you join Trend, you become part of a unique and diverse global family and you get to work towards a world safe for exchanging digital information.

  • Campaign Execution: Develop and implement integrated marketing campaigns encompassing email marketing, direct mail, and other channels to generate and nurture leads. 
  • Content Development: Collaborate with the content team to create compelling marketing materials, such as presentations, case studies, campaign material, tailored to the regional audience.
  • Digital Marketing: Leverage digital channels, including social media, email, and online advertising, to amplify campaign reach and engagement.
  • Event Management: Plan and execute regional events, including roundtables, sponsorships, and industry conferences, ensuring alignment with company objectives.
  • Sales Collaboration: Work closely with the sales team to align marketing initiatives with sales goals, providing necessary tools and materials to effectively promote products or services in the region. 
  • Market Research: Monitor competitor activities and industry trends to inform marketing strategies and identify new opportunities. 
  • Performance Analysis: Track and analyze the effectiveness of marketing campaigns, providing regular reports and insights to stakeholders.

We embrace change, empower people, and encourage innovation. Join Trend Micro and Thrive with us.

The Company
Austin, TX
7,000 Employees
On-site Workplace

What We Do

We’re a global cybersecurity leader, helping to make the world safe for exchanging digital information. Fueled by decades of security expertise, global threat research, and continuous innovation, our cybersecurity platform protects hundreds of thousands of organizations and millions of individuals across clouds, networks, devices, and endpoints.

As a leader in cloud and enterprise cybersecurity, our platform delivers a powerful range of advanced threat defense techniques optimized for environments like AWS, Microsoft, and Google, and central visibility for better, faster detection and response.

Our global threat research team delivers unparalleled intelligence and insights that power our cybersecurity platform and help protect organizations around the world from 100s of millions of threats daily.

We have 7,000 employees across 65 countries, singularly focused on security and passionate about making the world a safer and better place.

We enable organizations to simplify and secure their connected world.

Trend Micro’s “Trenders” are passionate about doing the right thing to make the world a safer and better place.

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