Company Description
Bosch Global Software Technologies Private Limited is a 100% owned subsidiary of Robert Bosch GmbH, one of the world's leading global supplier of technology and services, offering end-to-end Engineering, IT and Business Solutions. With over 22,700 associates, it’s the largest software development center of Bosch, outside Germany, indicating that it is the Technology Powerhouse of Bosch in India with a global footprint and presence in the US, Europe and the Asia Pacific region.
Job Description
Job Description
- Minimum experience of 1 to 2 years required
- Experience in SEO/SEM, PPC & display advertising campaigns
- Working knowledge of Ad platforms (AdWords, Facebook Ads Manager, LinkedIn Ads)
- Experience with A/B testing
- Knowledge of HTML, CSS, and web design principles is preferrable
- Stay updated with the latest digital marketing trends and best practices
- Analytical mindset and data-driven thinking
- Ability to work independently and remotely
- Be able to learn new platforms and internal channels as required
- Familiarity with content management systems and website optimization
- Good communication skills
- Bachelor’s degree in marketing, Business, or a related field is good to have
Scope of Work
- Develop and implement effective digital marketing strategies that drive brand awareness, engagement, and conversion
- Monitor ad campaigns and report weekly & monthly basis and provide recommendation for improvement
- Monitor and analyze the performance of digital marketing efforts using a variety of web analytics tools
- Plan and execute SEO strategies to improve organic search rankings and drive website traffic.
- Evaluate important metrics that affect our website traffic, service quotas, and target audience.
- Regularly produce and distribute content for various digital platforms, such as blogs, social media, and email campaigns.
- Stay up to date with digital marketing trends and potential new channels and strategies.
Qualifications
Bachelor’s degree and relevant certification is mandatory
Additional Information
Note- This is a Contractual Position for (1 Year)
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What We Do
The Bosch Group is a leading global supplier of technology and services. It employs roughly 402,600 associates worldwide (as of December 31, 2021). The company generated sales of 78.7 billion euros in 2021. Its operations are divided into four business sectors: Mobility Solutions, Industrial Technology, Consumer Goods, and Energy and Building Technology. As a leading IoT provider, Bosch offers innovative solutions for smart homes, Industry 4.0, and connected mobility. Bosch is pursuing a vision of mobility that is sustainable, safe, and exciting. It uses its expertise in sensor technology, software, and services, as well as its own IoT cloud, to offer its customers connected, cross-domain solutions from a single source. The Bosch Group’s strategic objective is to facilitate connected living with products and solutions that either contain artificial intelligence (AI) or have been developed or manufactured with its help. Bosch improves quality of life worldwide with products and services that are innovative and spark enthusiasm. In short, Bosch creates technology that is “Invented for life.” The Bosch Group comprises Robert Bosch GmbH and its roughly 440 subsidiary and regional companies in some 60 countries. Including sales and service partners, Bosch’s global manufacturing, engineering, and sales network covers nearly every country in the world. With its more than 400 locations worldwide, the Bosch Group has been carbon neutral since the first quarter of 2020. The basis for the company’s future growth is its innovative strength. At 128 locations across the globe, Bosch employs some 76,100 associates in research and development, of which more than 38,000 are software engineers. Instagram: https://www.instagram.com/boschglobal/ Facebook: https://www.facebook.com/BoschGlobal Twitter: https://www.twitter.com/BoschGlobal Glassdoor: https://bit.ly/3raTZnH Imprint: www.bosch.com/corporate-information Privacy statement: www.bosch.com/data-protection-notice
