Field Marketing Specialist

About the role

We’re looking for a Field Marketing specialist to help us transform the dairy and beef industry as we scale rapidly across New Zealand and Australia. Halter is creating a completely new way of farming - giving farmers more data, quicker execution and time back to focus on things they love. Field marketing is a vital bridge between our inspiring farmers and our groundbreaking product. We’re looking for that special person, with the ultimate can-do attitude, to help tell our story across NZ and Australia. 

You will be working with our customer teams to plan and execute on regional and national events, ranging from farm open days to celebrations with Halter customers to trade shows and expos. You will get to be out in the field, capturing content with our farmers, telling stories, and bringing the magic of Halter to life.

What your day could look like

• Planning, executing and tracking our range of field marketing activities. 
• Independently coordinate marketing and community events. This will include: Working closely with designers and vendors to create collateral and to enhance our site design for events. Collaborating with the marketing and customer teams to manage registrations, including sending out reminder emails, texts and retrospectives surveys.
• Reviewing field marketing data, to make sure we are constantly improving our processes and outcomes. For example, reviewing event registrations against actual attendance and collating insights from farmers during and after events. 
• Work with our customer team to arrange merchandise orders for existing and pipeline customers.
• Supporting our content and design team by actively creating content in the field: Capturing epic photos, gathering insightful quotes and conducting engaging interviews with our farmers. 

Who are we looking for

• Phenomenal can-do attitude: Thriving on details, you will be committed to making each event a success, and to constantly improving how the Halter brand is brought to life in our communities. You will have a track record of delivering creative solutions in record time.
• An exceptional communicator: You will be great at written and verbal comms, shifting easily from presenting to our internal teams, to working with agencies, to chatting to farmers out in the field. 
• An experience creator: An event isn’t just an event, it’s a chance to get to know who Halter is as a company. You will bring this to life in every event you run, going above and beyond to help our market and customers connect with us and the farming revolution we are leading. 
• Gritty when needed: You will be used to managing budgets and setting up scalable processes for organising events and merchandise, but you’ll also be resourceful and quick thinking, for when those inevitable changes come up at an event or in the middle of filming on farm. 
• Happy getting out your gumboots: It’s a bonus if you have experience in the agricultural sector, or if you’ve worked in Dairy Farming, but it’s a necessity that you’re happy to get out in the paddocks. This role will involve travel in New Zealand, and at times Australia, for events or working with our customers and sales teams. 

Why our team loves working at Halter

• Dedicate yourself to solving real-world problems alongside an epic team in a culture designed around growth.
• A genuine and shared connection to our mission to make a difference in the world.
• The pride of joining an iconic New Zealand technology company. The excitement, risk, and reward of a high-growth technology scale-up on the global stage.
• Our ideas are truly valued, we are able to move fast, and our impact is real.
• State-of-the-art, dog-friendly office that’s been thoughtfully designed right in the heart of Auckland city. Did we mention dogs and cows?
• Healthy body, healthy mind. We’re partnered with Southern Cross Health Insurance to support your well-being.
• We offer 6 months of fully paid parental leave for primary caregivers, 4 weeks of fully paid secondary caregiver leave and many other parental benefits that support you and your family.
• Our personal growth is important. Halter offers an annual $1000 self-development budget to be used for anything that fuels personal growth.
• Our time to recharge is valued, we’re offered wellness leave and unlimited paid annual leave.
• We offer an inclusive and attractive remuneration package made up of salary, benefits and an employee stock ownership plan.
• Delicious snacks and drinks are available for your daily flow.

Our Office First Approach

There’s a reason you visit your friends in person, live with your family and don’t do dinners over Zoom. Humans are wired for connection. We believe a world-class, in-person office culture is the best way for high-performing teams. 

Being office first is a core pillar of our culture. We believe in-person connections are key to driving your own growth, learning, impact, and building genuine long-lasting relationships. Strong relationships make it easier to disagree, give feedback, and do meaningful and aligned work. We don’t like having heaps of rules or policies, but this means having strong, trusted relationships is critical.

Our office vibe is something special, it’s hard to describe until you’re here, but people at Halter who have come from fully remote or hybrid companies say they could never go back - the high energy and spectacular people they are now surrounded by everyday makes work so enjoyable. Your growth, your learning and your impact is truly unlimited here, and a big part of that comes from being together solving problems, innovating, building context, and constantly learning from each other.

About Halter

At Halter, we’re on a mission to enable farmers and graziers to run the most productive and sustainable operations. Our customers are using Halter to break free from the time-intensive constraints of conventional practices. Imagine watching 500 cattle stand up and walk calmly towards their next break? No quad bikes, no dogs, no fences. Just a group of cattle walking at their own pace. People say it looks like magic. Our customers are revolutionizing grazing with Halter. It's changing lives and transforming an industry. People join Halter to do meaningful work. By joining us you’ll be solving challenging problems within a talented team and a culture built for high performance. Our team out-think, out-work and out-care. We’re committed to delivering real change in the world - this isn’t easy, and in truth, we love that it’s hard. We’re backed to deliver on a mission that matters by Tier 1 investors including Bessemer Venture Partners, DCVC, Blackbird, Promus Ventures, Rocket Lab’s Peter Beck and Icehouse ventures.

To find out more, visit our careers website, LinkedIn & Instagram.

Join our team

Halter is committed to promoting a diverse and inclusive workplace — a place where we can each be ourselves and do the best work of our lives. Research shows that while men apply to jobs when they meet an average of 60% of the requirements, women and under-represented groups of candidates tend to only apply when they meet every requirement. If you think you have what it takes but don’t necessarily tick every requirement on this job description, please still get in touch and apply to Halter. We’d love to chat to see if you’ll be an epic fit!

If this opportunity sounds like you, please apply below by sending through your cover letter explaining why you’re excited about this role and working at Halter, along with your CV, and we’ll be in touch!

Please also feel free to check out the careers page for more information on working at Halter and don't forget to follow us on LinkedIn & Instagram.