Field Marketing Manager

There are NO limits to your career: come shape the future and be part of a truly unique global culture at OutSystems!

As the #1 low-code application development platform, OutSystems provides customers with everything they need to build apps incredibly fast. So, let us cut to the chase: We are looking for a Field Marketing Manager based in Tokyo, to develop and implement marketing strategies to generate leads and revenue for the NEA business which comprises Japan and South Korea territories. This integral role, as part of the APAC Field Marketing team, will be responsible for working closely with the NEA sales team and across marketing teams to align efforts and use data and analytics to measure and improve marketing programs' performance.

The ideal candidate will have experience in field marketing and demand generation, a deep understanding of the sales process, and strong analytical and communication skills.

• Builds the regional marketing plan working closely with the APAC Field Marketing leader, and NEA Regional Vice President to understand the business goals and priorities, driving execution through all contributors (account executives, sales development team, solution architects, customer success team and channel partners).

• Executes the marketing plan by implementing persona and industry campaigns and devising local initiatives to create a multi-channel marketing strategy that includes, but is not limited to, events, roundtables, (digital or physical) and webinars, account-based marketing, email campaigns, nurtures, third-party partnerships, customer and community marketing.

• Works closely with regional partner managers and partner marketing team to increase awareness in local markets, drive partner pipeline, support adoption of through partner campaign tool kits.

• Collaborates closely with the digital marketing team to promote campaigns via digital channels (email, LinkedIn etc)

• Works in tandem with global programs to execute local flavor of global campaigns in the region, translates and localizes campaign messaging and assets as well as digital properties (website, emails, landing pages, graphics, webinars) to optimize SEO.

• Responsible for managing regional field marketing budget and tracking of program spending alongside ongoing assessment of campaign effectiveness and ROI.

• Creates local customer stories by working with the Corporate Communications team and local agencies.

• Communicates effectively and enables the regional sales and partner teams on marketing plans, results, new marketing messages and propositions.

• Regular reporting on pipeline and marketing analytics (lead funnel, campaigns, account engagement) to drive corrective action to achieve demand generation targets of the region.

• Collaborates with regional peers, shares best practices and aligns with the extended marketing teams.

• Minimum of 8+ years’ experience in field marketing or a related B2B marketing role preferably in the software industry for Japan.

• Proven experience building and executing multi-channel marketing programs to drive awareness, and generate pipeline in a specific market using a wide variety of tactics including events, webinars, third party and ABM

• Adapt global digital and content marketing programs to the needs of a regional sales team.

• Strong stakeholder management and collaboration skills both locally and globally

• Highly results-focused with demonstrated analytical skills and prior experience reporting on marketing KPIs to senior leadership/stakeholders

• Budget and end-to-end program management

• Ability to think strategically, prioritize tasks, execute with attention to detail, and consistently meet deadlines

• Strong presentation skills and confidence in communicating with cross-functional leaders

• Adept at working on multiple projects simultaneously in a fast-paced environment independently, and comfortable adding new ideas

• Energetic, positive attitude with a willingness to take initiative and be resourceful

• Self-starter with a growth mindset and ability to act with urgency

• Advanced English and native Japanese language skills

• Being able to speak Korean will be a bonus

The Longer Story:

Working at OutSystems

Our goal is to ensure that OutSystems is a place for bright, happy, and motivated people who share a common purpose and take pride in doing excellent work to pursue our vision of providing the AI-powered low-code development platform enterprise leaders trust to build, secure, and evolve their business applications, agents, and core systems. Our culture is focused on our core values of trust, customer success, innovation, and alignment. Our team members operate with transparency, integrity, and accountability, define success through the lens of the outcomes we deliver for our customers, push the boundaries with excellence, and work together toward our shared vision to deliver on what matters most.

What do we have to offer you?

• A company that is always growing, changing, and innovating. We challenge each other to innovate in our products, in our team, and how we use our own technology. And we give our teams space to be proactive and creative.

• Real career opportunities. We care about growth and development. Yes, vertical career progression is a possibility, but it's not the only one. From lateral moves and joining different teams to mastering specialized skills, we support your growth no matter what your goals are.

• Work colleagues that are as smart, hard-working, and driven as you. We act as one global OutSystems team, taking ownership and working together toward a shared vision.

• Disrupting the status quo is in our DNA. In fact, it’s why our company exists.

• We ask “why” a lot. It helps us connect our individual work to the bigger picture and sometimes even uncover a better way.

Are you ready for the next step in your career? Then we’d love to hear from you!

OutSystems nurtures an inclusive culture of diversity, where everyone feels empowered to be their authentic self and perform at their best. A company that embraces the creativity and innovation that comes through diverse perspectives. We are committed to creating a team that reflects society through inclusive programs and initiatives and are proud to be an equal opportunity employer. All qualified applicants receive equal consideration regardless of race, place of origin, color, age, marital status, religion, sex, sexual orientation, gender expression or identity, protected veteran status, disability status or any other status protected by law.