Field Marketing Manager - UKI & Nordics

From your everyday PowerPoint presentations to Hollywood movies, AI will transform the way we create and consume content. Today, people want to watch and listen, not read — both at home and at work. If you’re reading this and nodding, check out our brand video.

Despite the clear preference for video, communication and knowledge sharing in the business environment are still dominated by text, largely because high-quality video production remains complex and challenging to scale—until now….

Meet Synthesia

We're on a mission to make video easy for everyone. Born in an AI lab, our AI video communications platform simplifies the entire video production process, making it easy for everyone, regardless of skill level, to create, collaborate, and share high-quality videos. Whether it's for delivering essential training to employees and customers or marketing products and services, Synthesia enables large organizations to communicate and share knowledge through video quickly and efficiently. We’re trusted by leading brands such as Heineken, Zoom, Xerox, McDonald’s and more. Read stories from happy customers and what 1,200+ people say on G2.In 2023, we were one of 7 European companies to reach unicorn status.

In February 2024, G2 named us as the fastest growing company in the world. In 2025 we announced our series D funding. In total we’ve raised over $330M in funding from top-tier investors, including NEA, Atlassian Ventures, WiL, PSP Growth, and existing investors such as Accel, Nvidia, Kleiner Perkins, GV and top founders and operators including Stripe, Datadog, Miro, Webflow, and Facebook.

About the role…

We’re seeking a dynamic Field Marketing Manager to grow and drive demand, with a primary focus on the UKI and Nordics region. In this role, you will create and manage B2B field and ABM campaigns to drive high-quality leads for our commercial team. You’ll lead the planning and execution of these campaigns while working cross-functionally with marketing, sales, and customer success to reach the right audience at the right time. We want someone with a strong sense of ownership who expects to be hands-on from start to finish.

What you’ll be doing…

• Develop and execute integrated field and account-based marketing (ABM) programs, mapping audience-centric themes to target accounts and audiences throughout the buying cycle to achieve pipeline creation and revenue goals.
• Work closely with sales and customer success teams, building strong alignment and clear processes to ensure maximum campaign impact.
• Execute regional field marketing and ABM initiatives, including trade shows, owned events, user conferences, webinars, targeted campaigns, and other demand generation activities.
• Partner with the broader marketing team on regional strategy, adapting based on learnings and analysis of sales and marketing data.
• Continuously measure and optimize campaign effectiveness, including lead generation performance, conversion ratios, and sales cycle impact.
• Travel between European and US offices as well as to events across the UKI and Nordics region.

We’d love to hear from you if you have…

• 3-5 years of B2B marketing experience, ideally with exposure to multi-touch campaigns, ABM, events, and multi-channel demand generation.
• Native or Fluent in English
• A second language (e.g., French) is preferred but not required.
• Knowledge of HubSpot/SFDC (or similar CRM/marketing automation tools).
• Strong understanding of the lead management process and how to optimize handoffs between marketing and sales.
• Demonstrated success working in a collaborative, cross-team capacity, both internally and externally.
• Experience in the software industry sector is highly desirable.
• Strong written and verbal communication skills, with attention to detail and creativity.
• BA/BS degree, preferably in marketing, PR, or business.

We’d be particularly excited if...

• You have experience with video SaaS
• You bring experience and/or interest in AI 
• You're based in London and able to work hybrid from our thriving office!

• Put the Customer First
• Own it & Go Direct
• Be Fast & Experimental
• Make the Journey Fun

The good stuff...

In addition to being a part of a great team, working in a fun and innovative environment, we offer...

• A competitive salary + stock options in our fast-growing Series D start-up.
• Paid parental leave entitling primary caregivers to 16 weeks of full pay, and secondary 5 weeks of full pay
• 25 days of annual leave + public holidays in the country where you are based.
• Cycle to work scheme (London).
• Regular socials.
• Private Medical Insurance (Medical History Disregarded basis) including mental health support, dental & vision, cashback and gym discounts. (UK)
• A generous referral scheme.
• Pension contribution/salary sacrifice.
• Work from home set up.
• A huge opportunity for career growth as you’ll help shape a market-defining product.