Insider
Field Marketing Manager - SPLA (Colombia or Mexico)
The Role
Before jumping into all the information about the role and what you can bring to the table, let us introduce ourselves real quick.
About us
Insider One is the #1 platform that brings everything marketing and customer engagement teams need in one place so they can reach their peak potential and become unstoppable.
Our story began with six desks and a vision to create a single platform to make industry-first technologies and emerging channels accessible to marketers worldwide. Today, Insider One is powered by 1,500+ team members representing 50+ nationalities across 30+ offices. With AI at its core and an integrated Customer Data Platform (CDP), Insider One unites data, personalization, and journey orchestration across the most extensive set of natively supported channels, including WhatsApp, SMS, Email, Web, App, and Site Search.
We recently raised one of the largest funding rounds in the industry, a $500M Series E led by General Atlantic. We are backed by top-notch investors, including Sequoia Capital, QIA, Riverwood, and Endeavor Catalyst, and trusted by 2000+ customers from high-growth startups to the most prestigious Fortune 500 companies such as Samsung, Nike, L’Oreal, Singapore Airlines, Nestlé, Nissan, Lenovo, Puma, IKEA, Allianz, Domino's, and the list goes on.
Insider One was congratulated for becoming one of the only woman-founded, women-led B2B SaaS unicorns in the world. Loved by customers, recognized by analysts, we are the only vendor recognized as the #1 leader in all the capabilities marketing and customer engagement teams need. Don’t just take our word for it — see for yourself. We consistently outperform and continue our leadership, and the results speak for themselves.
From day one, Insider One’s mission has not only been to build a world-class product company, but also to create one of the most socially progressive technology communities in the world. Through our social responsibility initiatives like 100 Social Responsibility Projects, AI Training for Teachers, Code Academy, SheCodes, SheLeads, and SheMarkables, our community has committed to scaling its impact on our communities across 30+ countries, driving initiatives in health, education, farming, animal rights, and increasing women’s representation in STEM.
Behind all these achievements is an exceptionally talented, visionary team of overachievers that moves fast and agile, creating cutting-edge products, and focuses on making an impact. If you want to be a part of this journey, just keep reading.
First things first: What is this role about?
We are Insider — the world’s first Integrated Growth Management Platform, trusted by leading enterprise brands to connect customer data across channels, predict behaviour with AI, and deliver personalised experiences at scale.
As we continue expanding our global Marketing organisation across 25+ countries, we are looking for a Marketing Manager for Spanish-Speaking LATAM. If you are a self-starter with a strong passion for B2B marketing and you are excited about shaping the regional presence of a high-growth SaaS unicorn, this role could be the perfect fit for you.
You will play a key role in building and localising our marketing strategy for the Spanish-speaking LATAM region — working closely with regional leaders, sales teams, and our global marketing organisation. This is an opportunity to create your own impact, take ownership of a strategic market, and accelerate Insider’s brand visibility and pipeline growth.
We could adorn this description with flashy startup phrases — after all, we’re backed by top-tier investors such as Sequoia Capital and Riverwood Capital, led by an award-winning female CEO, and powered by a truly diverse global team.
But instead, we prefer to stay real.
So, we asked our VPs of Marketing, Regional Marketing Managers, Country Managers, and Sales Leaders what they genuinely expect from the person in this role — and the expectations below come directly from them.
What You Will Do
- builds and owns the marketing strategy and execution for Spanish Speaking Latam, working closely with the global marketing team and the local sales team, to increase awareness, drive engagement, generate leads, and support conversion rates,
- manages all local marketing activities: demand generation, ABM, events, customer marketing, web, content, and PR,
- owns the Latin America website, continuously improving the local content to increase traffic and improve lead conversions,
- owns the event marketing program calendars, organizing both Insiders events and industry events, managing all aspects of the projects from speakers recruitment to logistics,
- creates locally relevant assets to aid with sales and campaigns - case studies, whitepapers, guides,
- work closely with sales to measure program performance and lead quality
What You Will Need
- have a Master’s Degree in Business, Marketing or a related field,
- have previous experience in B2B marketing, ideally for a SaaS business,
- have a good knowledge of digital space,
- have experience with email marketing tools is a plus,
- have experience with webinar tools is a plus,
- have strong project management and organizational skills,
- have strong creative problem-solving skills,
- have an extraordinary attention to detail,
- have excellent event planning and execution skills,
- have the ability to maintain a positive attitude,
- are fluent in English and Spanish.
What We Offer
- Be part of a diverse team that’s as global as it gets — where every voice is heard and 50+ nationalities build together.
- Level up with internal trainings covering AI fundamentals, coding, foreign languages, and a wide range of personal development skills.
- Feed your curiosity with access to Spotify, LinkedIn Learning, Blinkist, MasterClass, and CloudGuru.
- Become a Shareowner through our eligibility-based “ESOP” and own a piece of what you build.
- Help build the team you want to work with and enjoy rewarding referral bonuses.
- Opportunities to give back to your community through volunteering and purpose-driven social impact projects.
- From global retreats to team-building activities, expect year-round events that turn into lifelong memories.
We aren't just hiring for a position; we are hiring for a mission — a mission to build a lasting legacy that will set the benchmark for the most progressive tech companies out there.
To do this, we are looking for exceptional talent to join a community of good-hearted individuals who take high ownership and are relentlessly driven to go the extra mile.
If this sounds like who you are and where you aspire to be, we are excited to meet you.
We provide equal opportunity in a zero-discrimination workplace and not just welcome but also embrace everyone without regard to sex, race, color, nationality, religion, gender identity, sexual orientation, disability status, citizenship, or marital status.
Please follow Insider One on LinkedIn, Instagram, Youtube, and Medium!
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The Company
What We Do
Insider—one platform for individualized, cross-channel experiences—enables enterprise marketers to connect customer data across channels and systems, predict their future behavior with an AI intent engine and individualize customer experiences. Marketers use Insider’s platform to deliver experiences across channels like Web, App, Web Push, Email, SMS, and Messaging Apps (WhatsApp, Facebook Messenger, RCS). Insider recently unlocked unicorn status and NASDAQ congratulated the company for becoming one of the few woman-founded, women-led B2B SaaS unicorns in the world. Insider was named as the #1 Leader in The Forrester Wave for Cross-Channel Campaign Management 2021 and Gartner Magic Quadrant for Personalization Engines 2021. The company has been named #1 Leader on G2’s Mobile Marketing Software and Personalization Grids with a 4.6/5 rating for 20 consecutive quarters. CrunchBase recently ranked Insider’s co-founder and CEO Hande Cilingir as one of the top women CEOs outside the US. Many of the most prestigious Fortune 500 companies and top brands in retail, automotive, and travel use Insider to deliver AI-backed personalized experiences that exceed customer expectations. Insider is trusted by over 1,200 global businesses, including Singapore Airlines, Virgin, Toyota, New Balance, IKEA, GAP, L’Oreal, Samsung, Newsweek, MediaMarkt, Nissan, AVIS, Marks & Spencer, Allianz, Madeira Madeira, Santander, BBVA, Pizza Hut, Avon, and CNN.
