The Impact of a Field Marketing Manager, Customer Growth at Coupa:
We’re seeking a strategic, high-impact Field Marketing Manager to elevate how we engage, influence and accelerate sales pipeline across North America. This role directly supports the NAM sales team and is a key hands-on position in the go-to-market motion. You will act as a dedicated pipeline and growth partner to the Customer Growth sales leadership team, partnering deepening with Sales, Integrated Campaigns, ABM, Product & Solution Marketing, and Marketing Ops to create in-person and virtual events that resonate with buying groups and drive measurable growth.
You’ll join Coupa on our mission to help entire enterprises scale effortlessly with Autonomous Spend Management through a single AI stack. In this role, you will leverage tools like 6sense, Marketo, and Salesforce to prioritize regional and national events (both 3rd–party and Coupa-hosted). By targeting the right accounts and tailoring messaging to Coupa’s core value proposition, you will implement a multi-touch end-to-end field marketing plan to drive and accelerate new pipeline. This opportunity will enable you to work closely with Customer Growth sales and marketing, directly impacting growth.
What You’ll Do
- Collaborate with Customer Growth NAM sales leadership to develop event strategies that support quarterly sales pipeline and revenue goals for new business.
- Partner with cross-functional teams (Community Experience, CVM, Integrated Campaigns, Product & Solution Marketing, ABM, Event and Brand) to ensure consistent messaging and high-impact touchpoints across field events.
- Engage with target accounts for cross-sell opportunities across Procurement, Finance, Supply Chain, and IT stakeholders, developing a strategic, data-driven approach for account penetration and pipeline acceleration alongside Customer Growth sales leaders.
- Leverage marketing operations tools to independently execute and manage multi-channel campaigns, ensuring timely execution and seamless follow-up on leads.
- Use 6Sense intent and engagement data and best practices to optimize programs, provide insights, and manage regional events, while advocating for sales needs and driving target account engagement.
What You Will Bring to Coupa
- 5+ years of experience Enterprise B2B marketing, with an expertise in field marketing strategy, execution and measurement
- Demonstrated success running regional and national field events with measuring impact on pipeline and revenue
- Working knowledge of tools including 6sense, Folloze, Marketo, Salesforce, LinkedIn Campaign Manager, Tableau and other campaign orchestration platforms.
- Strong analytical mindset and comfort owning reporting - turning complex data into clear insights and next steps.
- Strategic and outcome-oriented mindset, skilled in planning and executing high-impact marketing plans across field events.
- Strong project management and creative problem-solving skills, with a collaborative approach to working with diverse teams.
- Experience partnering directly with sales leadership and account teams to co-develop account plans and accelerate pipeline.
- Self-motivated, proactive, and adaptable in a fast-paced environment, with excellent communication skills and a willingness to travel (20-25%).
What the Team is Saying
Coupa Compensation & Benefits Highlights
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Healthcare Strength — Health coverage is described as comprehensive, spanning medical, dental, vision, and mental‑health resources from day one. Plan breadth and wellness support are consistently emphasized.
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Leave & Time Off Breadth — Time off includes flexible or unlimited PTO, paid parental leave, floating holidays, and dedicated volunteer time. Remote‑friendly practices are noted to support taking time away.
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Parental & Family Support — Family‑building and caregiving supports include fertility benefits, generous parental leave, and resources for adoption and elder care. Return‑to‑work assistance and an onsite Mother’s Room are highlighted.
Coupa Insights
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What We Do
Coupa is a global technology company that helps businesses run smarter by connecting all the ways they spend money — from procurement and expenses to payments and supply chain decisions — in one intelligent platform. In simple terms, Coupa gives organizations the visibility and control they need to make better financial choices, reduce waste, and drive real impact. It’s where technology meets purpose: helping companies manage their resources more responsibly while creating a positive ripple across their people, partners, and the planet.
Why Work With Us
At Coupa, we prioritize an inclusive and empathetic workplace where every voice is valued. Our teams are proactive and accountable, ensuring we collaborate effectively to achieve our goals. The foundation of our culture rests on our people; we believe in fostering an environment that encourages innovation and curiosity.
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