Field Marketing Manager, ASEAN (Singapore Based)
As a Verkada Field Marketing Manager you are the CMO for the ASEAN region and an essential part of the Field Marketing and regional field sales organisation. You will define the solutions focus areas, strategic direction and marketing and demand generation needs to create pipeline. You will work with partners to develop a best-in-class ecosystem of security expertise. And you will drive and insure customer success, engagement and loyalty in key accounts across your region.
Roles / Responsibilities
- Act as the primary local representative for marketing in your region
- Develop and plan the overall regional marketing plan to meet customer, demand generation, growth, and revenue objectives for your region. This involves collaborating with sales, external influencers, channel partners, the JAPAC Demand Gen Hub, and your marketing peers
- Execute best-in-class region and local language campaigns, both direct and with partners. This includes thought leadership, trade shows, lunch & learns, technical hands-on workshops, roundtables, webinars, top account marketing, and other tactics as appropriate
- Execute account based marketing programs on behalf of sales, and demonstrate to reps how they can execute program elements on their own
- Drive local, high touch, thought leadership and customer executive collaboration and community on the topic of physical security and the cloud
- Advise the corporate and in theatre demand generation hub as they develop, plan, execute, and measure supporting, highly impactful demand generation and marketing campaigns
- Work with top partners to develop their overall marketing and customer engagement approach
- Closely track budgets, lead flow and follow-up, and results against goals. Communicate status, action items, results, and deliverables across marketing and sales
Required Skills and Experience
- 8+ years of marketing and demand generation experience, preferably in B2B with a fast growing tech company
- Proven ability to act as an advisor and peer with sales leadership
- Proven track record executing innovative and multi-part event and demand generation programs
- Experience using data and metrics to drive improvements
- Passion to provide the best, most innovative security solutions to businesses around the world
- Ability to work in office with the team and travel as needed
- Do whatever it takes attitude
Related Skills
- Budgeting and budget management
- Salesforce.com and Marketo/Hubspot
- Event and campaign management
- Social media platforms and monitoring tools
- Customer references
- Ability to understand business measurement, sales process and pipeline mechanics
Singapore Employee Benefits
Verkada is committed to fostering a workplace environment that prioritises the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources. Our benefits and perks programs include, but are not limited to:
- Healthcare programs that can be tailored to meet the personal health and financial well-being needs
- Medical, optical, dental, and hospital coverage
- Paid parental leave policy & fertility benefits
- Life and Disability coverage
- Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
- Professional development stipend
- Wellness/fitness benefits
- Healthy meals provided daily
- Commuter benefits
As an equal opportunity employer, Verkada is committed to providing employment opportunities to all individuals. All applicants for positions at Verkada will be treated without regard to race, color, ethnicity, religion, sex, gender, gender identity and expression, sexual orientation, national origin, disability, age, marital status, veteran status, pregnancy, or any other basis prohibited by applicable law.
Your application will be handled in accordance with our Candidate Privacy Policy.
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What We Do
Verkada is the world’s largest cloud-based B2B physical security platform, offering a seamless blend of tech and safety. With six product lines — video security cameras, access control, environmental sensors, alarms, workplace systems, and intercoms — all integrated on one cloud platform, Verkada is designed for simplicity and scalability. Our real-time insights help organizations keep their spaces safe and comfortable while taking swift action to minimize security risks, workplace hassles, and costly inefficiencies. Founded in 2016 and backed by over $460M in funding, we’ve grown fast, with 16 offices spread across four continents, 2,000+ employees, and 26,000+ customers in 85+ countries — including 82 of the Fortune 500. Created by Stanford computer scientists and security experts, alongside Cisco Meraki’s co-founder and COO Hans Robertson, Verkada calls San Mateo, CA home. We also have offices in Salt Lake City, Tampa, Phoenix, Austin, London, Sydney, Taiwan, New York, Philadelphia, Toronto, Mexico City, Seattle, Tokyo, and Korea.
Why Work With Us
Verkada’s products start with safety – video security cameras, door-based access control and alarms, and extend to operations, environmental sensors, visitor and mailroom management. All of our products can be accessed within one cloud ecosystem, bringing the intuitive and easy-to-use nature of consumer security products to the levels of scale
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