Field/Events Marketing Manager/Lead, AMER

Reposted 11 Days Ago
Hiring Remotely in United States
Remote
65K-85K
Mid level
Artificial Intelligence • Software • Automation
The Role
The Field/Events Marketing Manager will plan and execute events to support sales, track ROI, manage logistics, and improve strategies.
Summary Generated by Built In
What we are building

Mimica's mission is to empower enterprises, teams, and individuals to reclaim their most precious resource — time and work more efficiently, with greater purpose and impact.

Our AI-powered task mining observes employee actions across the desktop and categorizes them into detailed process maps. Mimica’s process intelligence highlights inefficiencies, prioritizes improvements based on ROI, recommends the optimal technology for automation (RPA, intelligent document processing, GenAI), and provides a blueprint for building new automations and transforming work.

What you will work on

As a member of Mimica’s early marketing team, you will play a key role in planning and running our events, conferences, and webinars to support sales pipeline and increase brand visibility. You’ll work closely with our Sales team to make sure events are well-coordinated and support our broader go-to-market efforts. In addition to handling logistics and operations, you’ll track results, measure ROI, and suggest improvements. As our go-to-market engine scales, there’s a path for this role to grow into a broader Field Marketing function with the opportunity to expand into broader marketing areas and creative engagement.

Part of your day-to-day
  • Leading the planning and execution of industry trade shows annually, including event selection, logistics, and booth design and setup.

  • Organizing customer events and managing logistics for virtual events/webinars

  • Owning and managing the events budget, tracking expenses, and ensuring cost-effectiveness.

  • Collaborating closely with Sales and Product Marketing to align event strategy with pipeline and revenue goals.

  • Owning internal event logistics for company-wide gatherings, including Sales Kickoffs and team off-sites.

  • Tracking and measuring ROI for all events, and continuously iterating on playbooks and best practices.

  • Effectively communicating event strategies, results, and recommendations in key meetings.

What you will bring
  • Experience leading events or field marketing programs, ideally in B2B SaaS or technology.

  • Skilled at managing projects with many moving parts and stakeholders, from planning through wrap-up and follow-up.

  • Strong analytical skills with experience tracking event performance, analyzing data, and reporting on ROI.

  • Highly organized with strong attention to detail; able to balance multiple priorities in a fast-paced setting.

  • Strong communicator and collaborator, with the ability to negotiate, influence, and build relationships across internal and external stakeholders.

Bonus
  • Experience in a startup environment, comfortable being resourceful and scrappy with limited budgets.

  • Familiarity working with large enterprises and understanding how events support complex sales motions.

What we offer

💰 Generous compensation + stock options - aligned with our internal framework, market data, and individual skills.

🏢 Distributed work: Work from anywhere - fully remote, in our hubs, or a mix.

💻 Company-issued laptop*, remote setup stipend, and co-working budget

📍 Flexible schedules and location

☀️ Ample paid time off, in addition to local public holidays

🍼 Enhanced parental leave

🧘‍♀️ Health & retirement benefits

📖 Annual learning & development budget - up to £500 / €600 / $650 per year

🌴 Annual workaways and regular virtual & in-person socials

🌍 Opportunity to contribute to groundbreaking projects that shape the future of work

Note: Some benefits may vary depending on location and role
*On company equipment: Company-issued equipment (e.g. laptops) is provided for work use and must be returned upon departure, unless otherwise agreed.

Top Skills

B2B Saas
Data Analysis Tools
Event Management Software
Project Management Tools
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The Company
HQ: London
65 Employees
Year Founded: 2018

What We Do

Every year billions of hours of human creativity are wasted on repetitive work, such as data entry, form completion, and claim processing. At Mimica, we believe drudgery should be left to machines; humans deserve better. That's why we are developing a new paradigm for automation: our AI learns to perform tasks through observation.

Our software eliminates the need for teams of developers to explicitly program every action users perform, saving months of manual effort and hundreds of thousands of pounds in costs. We flip the traditional paradigm and make automation accessible to everyone.

Imagine your computer learning to take care of your work for you. That's the future we're building.

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