The Role
The Events Marketing Manager will strategize and execute marketing for events, drive attendee engagement, and connect events to sales pipeline, working closely with marketing and sales teams.
Summary Generated by Built In
CoderPad's mission is to create a more inclusive and strong tech community.
How? By improving the technical interviewing experience with tools that allow for standardization and consistency, while reducing bias and increasing equality of opportunity.
We’re hiring a remote Events Marketing Manager to own the strategy and execution of our third-party events, partner-led field programs, and webinars. This is an individual contributor role with growing strategic responsibility: you’ll shape our event mix, drive measurable engagement, and partner with sales to turn attendees into customers.
What you'll do:
- Set and Execute Event Strategy:
- Design an event marketing roadmap focused on brand awareness and qualified pipeline, starting with 3rd-party events, webinars and partner-led dinners, and expanding into field marketing pilots as we grow.
- Evaluate event opportunities, negotiate sponsorships, and own the event calendar and budget.
- Determine the best speaking opportunities to improve our brand awareness and build content, in partnership with the team, to drive engagement.
- Drive Engagement Before, During & After Events:
- Build pre-event campaigns (email, social, ABM plays) in partnership with sales to target the right accounts and maximize attendance.
- Create in-event activations and touch points that deepen connections with prospects and customers.
- Lead post-event engagement, from tailored follow-up sequences to curated content, ensuring meaningful next steps for attendees.
- Connect Events to Pipeline with Sales & Sales Ops:
- Work hand-in-hand with Sales and Marketing Ops to track attendees as they move through the funnel.
- Ensure every event is tied to pipeline metrics: Attendees added to our marketable database, S1 Pipeline and Bookings Share insights and recommendations to improve conversion rates over time.
- Own & Evolve Webinars:
- Manage webinars end-to-end: content planning, speaker coordination, promotion, platform management, and results analysis.
- Optimize for both attendance and lead quality.
What Success Looks Like:
- Events consistently meet or exceed targets for attendance, engagement, and influenced pipeline.
- A seamless before-and-after-event communication flow drives higher conversion rates and accelerates deal cycles.
- Stakeholders across marketing and sales have clear visibility into event ROI through dashboards and reporting.
What you should bring:
- 4+ years of event or field marketing experience, ideally in B2B SaaS or HR tech.
- Proven ability to own strategy and execution for 3rd-party or partner-led events and webinars.
- Strength in data-driven marketing: measuring ROI, working with Sales Ops or RevOps to track pipeline impact.
- Excellent project management skills; detail-oriented and able to juggle multiple events and budgets with minimal oversight.
- Creative and collaborative—comfortable working across marketing, sales, and partner teams in a fast-moving startup.
Company Overview
CoderPad is on a mission to fix the technical interview process. We serve over 3,800 customers and have hosted more than 4 million technical interviews in 90+ programming languages since our launch in 2013.
Through its simplicity, speed and accuracy, CoderPad has become a leading interview platform for hiring teams that need a reliable solution to better evaluate technical candidates – and more fairly! It works like an IDE to emulate real-world scenarios and is easily personalized to specific team needs, ensuring a positive experience for both candidate and interviewer alike. That’s why top companies around the world, like Spotify, LinkedIn, and Lyft rely on CoderPad to help them prioritize quality talent and scale their hiring efforts.
Benefits for You
We are a geographically distributed company. We entrust every team member – personally and professionally. If you enjoy working with a diverse group that truly values team collaboration, we are interested in hearing from you.
While these benefits are specific for full-time US-based employees, qualified candidates from other countries may be considered at CoderPad. All of the benefits below may not apply depending on an employee's country of residence and employment type, though appropriate compensation and benefits will still be offered.
* Meaningful work with high impact for a well-loved product
* Competitive, market-rate salaries
* Stock options with a 4-year vesting schedule
* Medical, dental, and vision insurance (90% covered for employees and dependents)
* Flexible Spending Account (FSA)
* 401K with profit sharing
* Unlimited paid time off with an expectation of taking 3 weeks annually in addition to 20 company holidays
* Remote-friendly environment with monthly WFH stipend
* Parental leave (primary: 16 weeks; secondary: 12 weeks)
* Short- and long-term disability and life insurance coverage
* Choice of laptop computer
* Internal mobility and growth opportunities
And more…
CoderPad is committed to hiring the best talent. To work at CoderPad, employees must have the permanent and unrestricted right to work in their country of residence without needing present or future sponsorship from the company. If you meet this requirement, all applicants will be considered for employment regardless of race, color, national origin, religion, age, gender identity, sexual orientation, or veteran or disability status. Our goal is to be a diverse team that represents a variety of backgrounds and perspectives and a culture where everyone feels included.
Research has shown that women and people of color are less likely than others to apply for a role if they do not meet 100% of the qualifications. Please know that we would still love to hear from you even if you feel you only are a 75% match. We promote a diverse and inclusive culture at CoderPad.
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The Company
What We Do
CoderPad is a technical interview platform for leading development teams. It enables a quick, accurate read on a candidate’s skills. CoderPad works like an IDE to help candidates easily share their skills and ensure you understand how they work. Through both collaborative coding sessions and take-home assignments, CoderPad is with you at every stage of the hiring process.
CoderPad puts the developer experience first. Its speed and reliability are second to none — and its interface is intuitive and simple to use. It provides a canvas for you to create a personalized interview process that is unique to your team’s needs. Because every team is different — and every candidate wants to learn about you in the hiring process.
CoderPad helps you find better technical candidates - faster. It delivers unparalleled experience to both interviewers and candidates. And, as your team grows, it's easy to scale. That’s why nearly 2,000 companies around the world, including Netflix, Slack and Snowflake, rely on CoderPad.
