Field and Partner Marketing Manager - Federal

WEKA is leading a paradigm shift in how data is stored, managed, and processed in the cloud and AI era. We are a pre-IPO, growth-stage company on a hyper-growth trajectory that has raised significant capital and is backed by dozens of world-class venture capital and strategic investors.  

  Our flagship product, the WEKA® Data Platform, is a software-based, hybrid cloud solution transforming stagnant legacy data siloes into dynamic data pipelines that power GPUs efficiently and fuel performance-intensive workloads like generative AI and machine learning seamlessly and sustainably.  

 We’re passionate about helping our customers overcome complex data management challenges to accelerate their innovation and help grow their businesses. If you share our passion, we invite you to join us on this exciting journey.      

What’s Cool About This Job 

WEKA is looking for our Field and Partner Marketing Manager to support our Americas Federal Sales and Partner teams. You will be responsible for developing and implementing strategically focused field marketing activities designed to support the Federal sales process from prospecting to close won and expansion motions.  You will be tightly aligned to the field sales, SDR team and partner team to continually evaluate against quarterly revenue and pipeline goals and ensure positive contributions are being made to develop new business pipelines and marketing qualified leads. 

Responsibilities include: 

• Market Research: Conduct in-depth market research to understand the specific needs, preferences, and trends of the target audience in various locations. 

• Field Marketing Strategy: Develop and execute field marketing strategies to promote products or services in specific regions, including the creation of tailored marketing plans, campaigns, and events. 

• Account Based Outreach: Generate demand for products or services by driving targeted customer acquisition efforts. 

• In Person and Virtual Event Management: Organize and coordinate in person and virtual events including exhibitions, roundtables, user groups and other local or regional events to promote the company's offerings. 

• Content Verticalization: Collaborate with content marketing teams to create marketing materials, collateral, and content that resonate with the key audiences and use cases.  

• Partner Collaboration: Identify and develop relationships with partner organizations, including resellers, distributors, and other strategic partners, to create joint marketing initiatives. 

• Budget Management: Manage marketing budgets for field and partner marketing activities, ensuring effective resource allocation. 

• Analytics and Reporting: Monitor and analyze the performance of marketing initiatives and provide regular reports and insights to optimize strategies. 

• Cross-Functional Collaboration: Work closely with sales teams, product marketing, demand generation, regional field marketing, and other departments to ensure alignment of field marketing strategies with overall business goals. 

Desired Qualifications 

• Synthesize information, ideas and updates from multiple sources.   

• Distill details into crisp, clear language and documentation appropriate for a variety of audiences.   

• Deliver standout interpersonal skills and communications, including the ability to negotiate and resolve conflict with integrity.   

• Earns the trust and participation of key colleagues, influencing the direction of teams beyond organizational boundaries.  

• Self-starter that executes in an orderly fashion and drives continuous improvement in an environment that can be ambiguous or infused with rapid change.   

• Ensure components are conceptually thoughtful, relevant, and impactful, as well as delivered on time and on budget.   

• Ability to remain calm in stressful situations with a “can do” positive approach and apply grounded decision making to achieve a positive outcome.   

• Proven experience in driving regional and partner marketing with a track record of achieving pipeline goals. 

• Source, negotiate with, and direct a variety of vendors in advertising, design, photography, and event disciplines.   

Bring Your Expertise – and Your Passion 

• Proven experience in marketing, with a focus on field and partner marketing. 

• Strong knowledge of the Federal market dynamics and trends. 

• Excellent interpersonal and relationship-building skills. 

• Proficiency in marketing tools and software for analytics and campaign management. 

• Strong project management and organizational skills. 

• A love of travel to support activities as needed. 

• Effective communication and presentation skills. 

• Problem-solving abilities and a results-driven mindset. 

• Experience in B2B technology marketing. 

• Background in AI, Storage or Cloud is desirable. 

• Familiarity with partner and channel marketing strategies. 

• Bachelor's degree in marketing, business, communications, or a related field. A master’s degree is a plus. 

Concerned you don’t meet every qualification? Don’t let it stop you from applying! 
Studies have shown that traditionally underrepresented groups may be less likely to apply for jobs if they don’t meet every qualification specified. WEKA is committed to building a diverse, inclusive, and authentic workplace. If you are excited about this position but are concerned your past work experience doesn’t match up perfectly with the job description, we encourage you to apply anyway – you may be just the right candidate for this or other roles at WEKA. 

WEKA is an equal-opportunity employer that prohibits discrimination and harassment of any kind. We provide equal opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.