Field and Local Marketing Manager

Who are we looking for?

Choice Hotels, one of the world’s largest lodging franchisors, has an exciting new opportunity as our Field & Local Marketing Manager in Field & Local Marketing Team within the Paid Media & Digital Marketing Team. The Paid Media & Marketing Team develops and executes full-funnel national media and marketing support for our family of brands. As a key member of our team, you will help support our segments, owners, and operators through structured best in class local marketing resources and programs to drive revenues and owner satisfaction.

Are you a marketer who thrives on building strong relationships and enabling corporate and individual successes through revenue focused program development and optimization, campaign planning, and focused consultation? The most important characteristics the person must have to be successful in this role is franchise experience, local marketing knowledge, attention to detail, and strong relationship-building skills. We invite you to apply today for our Field & Local Marketing Manager role today and #MakeItYourChoice.

Your Responsibilities

• Develops, executes, and monitors Field Marketing media plans geared to optimizing incremental revenue for segment /participants.

• Builds, manages, grows, optimizes, and monitors Field Marketing programs, including growing both participation and performance.

• Offers a strategic consultative approach for local marketing performance to enhance individual or identified groups of hotels.

• Develop support plans and execute Ramp marketing initiatives for individual or identified groups of hotels across assigned segment.

• Build and establish strong, trusted partnerships with owners’ associations and the broader Franchisee community.

• Manages, maintains, and enhances local marketing tools and resources to align with the segments.

• Develop, present, and launch marketing training to hotels, covering multiple areas of marketing and aligning with all hotel-facing education.

• Listens to and appropriately integrates owners’ associations and franchisee feedback into Field & Local Marketing strategy.

• Responds to individual hotel inquiries pertaining to local marketing, guides local strategy, and educates on how national marketing efforts support our Franchisees.

• Is a brand steward; reinforces the visual identity, tone of voice, and all brand DNA components in all Field and localized marketing activities.

• Works with additional functional teams across Choice, including Finance, Billing, Franchise Performance, Legal, Revenue Management, Owner Portfolio, Brand, Openings, Ramp, all of Marketing, Loyalty & Communications, and more as scope requires.

• Other duties as assigned.

Your Experience, Skills & Competencies

• 5-8 years of marketing experience, preferably in hospitality, a franchised or multi-location organization.

• Prior experience in the hotel industry, specifically on property, is a plus, but not a requirement.

• Bachelor’s degree in marketing, Advertising, or Communications.

• Master’s degree in business is a plus, but not a requirement.

• Experience working with vendor management and marketing agency partners.

• Knowledge of digital and traditional media channels, execution, monitoring & measurement.

• Experience focusing on program(s) growth, monitoring, and measuring performance.

• Compassionate; demonstrates understanding of the franchisee perspective, while reinforcing brand integrity and strength.

• Self-starter with minimal need for day-to-day direction and an internal drive for results attitude.

• Capable of prioritizing and handling multiple projects simultaneously, under tight time constraints and within budget parameters.

• Critical thinking and planning; ability to connect the dots holistically, anticipate what’s needed, problem-solve, and work to achieve results.

• Ability to think outside of the box and innovate to achieve goals.

• Creative and business writing abilities, including editing and proofing.

• Public speaking, large and small groups.

• Organized with strong attention to detail.

• Proficiency in Microsoft Office Suite products to create professional documents, analyze data, and generate presentational reports.

• Demonstrates key competencies to include:

  • Focus On the Customer - Seek to understand the guest and internal customer and meet the needs of both the customer and the company.

  • Build Strong Relationships - Foster trust and cooperation among coworkers, customers, and suppliers; develop and sustain personal contact in order to provide mutual benefit.

  • Being Resilient - Rebounding from setbacks and adversity when facing difficult situations.

• Ability to model Choice’s Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity.

Your Team

This is an individual contributor role that will report to the Director, Field & Local Marketing. You will have one peer teammate and collaborate with cross-functional departments on a regular basis.

Your Work Location

As our Field & Local Marketing Manager, you will be based in our beautiful, state-of-the-art worldwide corporate headquarters in North Bethesda, MD. Less than 15 miles from Washington, DC, we’re located one block away from the North Bethesda Metro station, with service on the Red Line and the MARC Brunswick line, easy access to I-270, and plenty of free parking provided by Choice Hotels.
Right now, our associates in corporate headquarters are working in a hybrid environment, up to 4 days per week in the office and virtually from your home office the remaining days. We provide flexibility and encourage ongoing communication with your leadership to establish expectations about your unique needs.
Frequent nationwide travel will be required up to 25% of the time to visit with owners and operators and other key partners.

Salary Range

The salary range for this position is $112,803 to $125,000 annually.

The pay range listed is for this position and is what Choice Hotels reasonably expects to pay. We may ultimately pay more or less than the posted range, and the range may be modified in the future. An employee’s pay position within the pay range will be based on several factors including, but not limited to, relevant education, qualifications, certifications, experience, skills, seniority, geographic location, performance, shift, travel requirements, sales or revenue-based metrics, and business or organizational needs.

Choice prioritizes our associate wellbeing by offering a comprehensive benefits program that is both competitive and flexible to help you achieve your wellbeing goals - here are just a few:

• Competitive compensation and benefits, including medical, dental, and vision coverage

• Leave and paid time-off for holidays, vacation, personal, family, volunteer, sick, jury duty, bereavement, military, and religious observance

• Financial benefits for retirement and health savings

• Employee recognition programs

• Discounts at Choice hotels worldwide

About Choice

Choice Hotels International, Inc. (NYSE: CHH) is one of the largest lodging franchisors in the world. With nearly 7,500 hotels, representing nearly 630,000 rooms, in 46 countries and territories, with a range of high-quality lodging options from limited service to full-service hotels in the upper upscale, upper mid-scale, midscale, extended-stay, and economy segments. We’re the hotel company for those who choose to bet on themselves – the underdog, the dreamer, the entrepreneur – because that’s who we are, too.

At Choice, we are united by the simple belief that tomorrow will be even better than today – for associates, our company, and our franchisees. At our worldwide corporate headquarters in North Bethesda, MD and St. Louis Park, MN as well as our technology center in Scottsdale, AZ, and through our associates around the globe, every voice is heard, and every idea is listened to, no matter what area of the company they come from. We are united in supporting the entrepreneurial dreams of our more than 18,000 franchise owners, which propels us forward – giving our work at Choice a purpose larger than our business.

*** PLEASE NOTE: This role is not eligible for sponsorship *** 

Ability to model Choice’s Cultural Values: Welcome and Respect Everyone, Be Bold, Be Quick, Listen, Be Curious and Show Integrity.