Who is Boulevard?
Boulevard provides the first and only client experience platform for appointment-based, self-care businesses. We empower our customers to give their clients more of the magical moments that matter most.
Before launching in 2016, our founders spent months interviewing salon managers and working behind front desks to understand their pain points so we could design a modern, user-friendly platform that meets the unique needs of their business. Our roots may be in hair salons, but we are built for the broader self-care industry, including many types of salons, spas, medspa, barbershops, and more. Our technology not only helps our customers survive but thrive. Take a look at how we (and YOU) can make that happen.
We have an insatiable curiosity and embrace experimentation. We believe that simple solutions require the most sophistication, and we design each and every detail to maximize potential, power, and impact. Do our values match? Read through our story and what we value the most.
Our team values and celebrates our diverse backgrounds. Being open about who we are and what we do allows us to do the best work of our lives. We believe in equal opportunity for all, and you should too.
Come do the best work of your life at Boulevard.
This role requires candidates to be based in Miami, FL.
Our sales team continues to grow, and we’re looking for driven, relationship-oriented professionals who are passionate about helping businesses in the self-care industry thrive.
As a Field Account Executive, you’ll own a high-potential territory in Miami, working directly with local salons, spas, and medspas to turn prospects into long-lasting partners. You’ll be the face of Boulevard in your territory, building community relationships and delivering value from first touch to close.
What you’ll do here:
You will lead full-cycle, consultative sales efforts within your assigned territory, including:
Territory Ownership and Prospecting- Develop and refine a target account list grounded in market potential and our ICP
- Spend 80% of your time in the field meeting business owners and uncovering opportunities, including consistent block-by-block prospecting
- Execute multi-channel outreach, combining in-person drop-ins, cold calls, personalized emails, field events, and social outreach to build a strong top-of-funnel pipeline
- Cultivate a referral network by engaging with local customers, partners, and community organizations
- Conduct thoughtful discovery to understand business needs and challenges
- Deliver polished, tailored in person product demos
- Navigate pricing discussions with clarity and confidence
- Apply consistent qualification frameworks and methodology to keep deals moving
- Close new business with a trusted-advisor mindset
- Maintain detailed activity tracking and pipeline hygiene using Salesforce and sales enablement tools
- Hit and exceed monthly activity, pipeline, and revenue targets
- Partner closely with SDRs, marketing, product, and onboarding teams to ensure a smooth handoff and stellar customer experience
- Share market insights and competitive intelligence with sales leadership to inform our GTM strategy
- Represent Boulevard at local events, industry meetups, trade shows, and networking opportunities
- Build a recognizable presence in the Miami beauty, wellness, and aesthetics community
What you’ll need to thrive:
- At least one year of full-cycle B2B software sales experience, ideally in SaaS
- Background selling to beauty, aesthetics, or self-care businesses is helpful, with Medspa experience a strong plus
- Experience building and managing a target account list and outbound pipeline
- Confidence engaging with prospects in person, over the phone, and online
- Strong organizational skills and comfort working toward activity and conversion metrics
- Skilled negotiation abilities and solid business acumen
- A natural sense of urgency, positivity, and professionalism
- High energy and enthusiasm for working in a fast-paced, high-growth environment
How we’ll take care of you:
*This role is requires candidates to be based in Miami, FL.* Your starting cash compensation is $90,000 + $60,000 OTC. This cash compensation is subject to change, and there is always room for growth and advancement.
In addition to the wonderful people you’ll get to work with and challenging projects that’ll push you - Boulevard is here to make sure you’re always at the top of your game emotionally, mentally, and physically.
✨ We’ve got you covered with a 401(k) match plus dental, medical, vision, and life insurance.
🏝 Take a break whenever you need with our flexible vacation day policy.
🖥 Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month.
💚 Family planning resources and specialized support programs.
🔮 Equity: get ahead on the ground floor and grow with Boulevard.
💅 Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.
📲 We recommend following our official LinkedIn page to stay up to date on all things Boulevard life!
Boulevard Labs, Inc. is an Equal Opportunity Employer committed to hiring a diverse workforce and sustaining an inclusive culture. All employment decisions at Boulevard Labs, Inc. are based on business needs, job requirements, and individual qualifications, without regard to race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.
Boulevard Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Boulevard and has not been reviewed or approved by Boulevard.
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Fair & Transparent Compensation — Pay is characterized as competitive for a venture-backed SaaS company, with public job postings listing clear salary ranges that signal structured, transparent practices. Market alignment is particularly evident in technical roles described as at or near prevailing levels.
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Healthcare Strength — Core benefits include medical, dental, vision, and life insurance, presented as comprehensive or “premier.” Strong perceptions of overall benefits quality contribute meaningfully to total rewards satisfaction.
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Wellbeing & Lifestyle Benefits — Remote-first support includes a monthly work-from-home stipend, and “Boulevard Bucks” provide industry-aligned learning and self-care opportunities. These lifestyle-oriented perks complement core benefits and enhance daily work experience.
Boulevard Insights
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What We Do
Boulevard provides a Client Experience Platform (CXP) that is purpose-built for appointment-based, self-care businesses. Our customers thrive on developing deep relationships that go beyond any single visit or transaction, and our technology extends their ability to deliver personalized, enjoyable experiences with online appointment scheduling, messaging and payments that are simple, elegant, and reliable. Successfully serving the self-care industry with a differentiated brand is critical to Boulevard's long-term vision. As we reinforce and grow our position as a trusted partner to self-care businesses, we seek to evolve into a marketplace where consumers can easily find and access our customers. We aspire to become a lifestyle brand that connects consumers instantly and easily with an entire marketplace of self-care businesses that help them look and feel their best.
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