FHCS Marketing Manager

Working at Freudenberg: We will wow your world!

Responsibilities:

• Manage the respective product portfolio (existing and new products) including commercialization, market growth, profitability tracking and go-to-market plans
• Coordinate whole product lifecycle by interacting with production, R&D, sales, logistics and finance departments for assigned category
• Implement product and pricing strategies in alignment with Regional / Global Marketing
• Based on data analytics, understand consumer/shopper insights competitive trends and key portfolio benefits to best position our branded products to serve consumers. Provide constant feedback to Regional and Global Teams.
• Recommend go-to-market trade/shopper marketing elements including retailer product assortment, pricing, and merchandising (both, in-store and online)
• Support the local Head of Marketing in developing and implementing Media (PAID Digital and non-digital campaigns), following the communication strategy based on brand objectives
• Support digital consumer journey (PAID, OWNED, SHARED, EARNED) from planning to rollout in relevant channels of the Digital funnel until conversion to deliver against KPIs
• Preparation of marketing plans for assigned category in collaboration with budget planning.
• Management of communications with sales team and all strategic partners to ensure marketing objectives are met
• Market research analysis and planning of necessary actions in line with market conditions
• Develop Customer selling stories (both national and account specific) and coordinate Customers line reviews to help drive topline sales, awareness, and trial of products for customer shelf sets
• Control the A&P budget of the assigned brand/product category portfolio, ensuring no overspend and key promotions are well managed, providing a clear ROI on all monies spent
• Monitoring end-user enquiry

Qualifications:

• Bachelor degree from a reputable university in Engineering, Marketing / Business or related field.
• Native Turkish, and advanced level of English is a MUST
• Minimum 5 years of marketing experience (>1 year of FMCG experience is a MUST)
• Experience in supervising outside vendors and agencies
• Experience and proven record in digital marketing, and media management
• Use and understanding of IRI / Nielsen data and any relevant market analytics tools
• Deep understanding of KPIs and P&L
• Advanced presentation and communication skills
• Creative and strategic thinking
• Good analytical, and organizational skills

The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.

Freudenberg Household Products Evici Kullanim Araclari Sanayi ve Ticaret A.S.