Federal Marketing & Communications Director

Overview 

The Federal Marketing & Communications Director oversees the successful delivery of federal marketing and communications contracts, ensuring alignment with client goals, contract requirements, and organizational objectives. This role requires a unique blend of federal program management expertise, marketing/communications knowledge, and client relationship leadership. 

The Federal Marketing & Communications Director is responsible for day-to-day oversight, staff management, workflow execution, budgeting, performance reporting, risk management, and ensuring exceptional CPARS-level delivery across all assigned contracts. This role serves as the overall point of contact (POC) for CPARS planning, coordination, and response for their portfolio of contracts. 

Key Responsibilities 

Program & Contract Management 

• Lead daily operations for federal marketing and communications contracts, ensuring compliance with all deliverables, CLINs, SOW/PWS tasks, and reporting requirements. 

• Serve as the primary point of contact for CORs, COs and federal program staff. 

• Serve as the overall POC for CPARS, including planning, tracking, self-assessment inputs, and coordinating responses to draft evaluations. 

• Monitor contract performance, track milestones, and ensure on-time delivery of assets, campaigns, reports, and communications products. 

• Prepare and manage monthly performance reports, QC documentation, contract self-assessments, and CPARS readiness materials. 

• Maintain contract documentation (Asana, SharePoint, Teams, SOPs) and ensure contractor timekeeping, labor hour tracking, and cost allocation accuracy. 

Marketing & Communications Leadership 

• Translate federal program goals into strategic marketing and communication plans. 

• Support the development and execution of digital, social, creative, research, and outreach campaigns. 

• Review and approve marketing deliverables, graphics, social media content, briefs, and editorial products to ensure quality and compliance. 

• Analyze performance metrics and KPIs to inform optimization and future strategy. 

Client & Stakeholder Engagement 

• Build and maintain strong relationships with federal clients to ensure exceptional client satisfaction and transparency. 

• Lead recurring client meetings, kickoff sessions, and quarterly/annual performance reviews. 

• Identify opportunities to enhance service delivery, innovate processes, and propose new solutions or contract growth opportunities. 

• Facilitate cross-functional collaboration across internal teams, subcontractors, and partners. 

Financial & Administrative Oversight 

• Manage contract budgets, labor categories, burn rates, and ODCs. 

• Review invoices, labor hour reports, and subcontractor performance documentation. 

• Support pricing, forecasting, and estimates for expansions or option year negotiations. 

• Assist with proposal development, including resume alignment, technical writing, and past performance inputs. 

Required Qualifications 

• 10+ years of experience managing federal government contracts, preferably in communications, marketing, public affairs, or digital/media environments. 

• Strong understanding of federal contracting processes, deliverables, and reporting (SOW/PWS, CPARS, FAR, QA/QC, performance management). 

• Experience in marketing analytics, digital strategy, content oversight, or creative production. 

• Experience supporting or managing marketing, communications, public affairs, or digital media projects for federal agencies. 

• Proven ability to lead multi-disciplinary teams and manage multiple projects in a fast-paced environment. 

• Exceptional communication, writing, and client-facing skills. 

• Strong analytical skills, including ability to interpret performance metrics, KPIs, and data-driven insights. 

• Proficiency with project management and collaboration tools such as Asana, SharePoint, Teams, and MS Office.