- Supports the quantitative evaluation of marketing campaigns and reporting of results. Data-mines and reports from large datasets.
- Creates and modifies computer programs to pull information from company databases.
- Prepares analysis of marketing effectiveness and efficiency, retention, and cross-sell data; continually enhances reports and analyses.
- Responsible for obtaining, evaluating, and communicating information that supports revenue growth and profitability.
- Recommends strategies for improving results and market position.
- Supports the marketing function by performing data manipulation and data mining on large sets of data. Development of data and information structure.
- Creates and modifies computer programs to pull information from company databases.
- Prepares analyses marketing driver effectiveness and efficiency and analysis of cross-sell and retention; suggests enhancements to standard approaches. Identifies market segments and develops specialized reporting approaches.
- Prepares exhibits and responds to requests for additional data.
- Provides detailed requirements for systems implementation projects.
- Measures and monitors marketing performance data. Facilitates through other parts of the organization to accomplish results.
- Supports data sciences team through access and manipulation/formatting of data as required Performs other duties as assigned.
Requirements
Other Critical Skills
Marketing Analytics and Data Literacy - Entry Level
Reporting and Measurement Rigor - Entry Level
Basic Analytical and Testing Skills - Entry Level
ROI and Performance Tracking - Entry Level
Insights Generation and Communication - Entry Level
Software / Tool Skills
Excel - Entry Level
PowerBI - Entry Level
Looker Studio - Entry Level
Benefits
- Competitive salary and performance-based bonuses
- Comprehensive benefits package
- Career development and training opportunities
- Dynamic and inclusive work culture within a globally renowned group
- Private Health and Dental Insurance
- Pension Plan
- Meals tickets
- Life Insurance
Skills Required
- Marketing Analytics and Data Literacy
- Reporting and Measurement Rigor
- Basic Analytical and Testing Skills
- ROI and Performance Tracking
- Insights Generation and Communication
- Excel
- PowerBI
- Looker Studio
Capgemini Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Capgemini and has not been reviewed or approved by Capgemini.
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Healthcare Strength — Health coverage is positioned as comprehensive, spanning medical, dental, and vision alongside life and AD&D options. Additional wellbeing supports like employee assistance programs, gym discounts, and pet insurance broaden the value beyond core insurance.
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Parental & Family Support — Family-related benefits include maternity/paternity leave and broader family-forming support such as fertility and surrogacy assistance in some locations. Inclusive caregiving supports like back-up child and elder care and out-of-state medical travel are also highlighted.
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Equity Value & Accessibility — Equity participation is available through recurring employee share ownership or purchase programs, creating a longer-term wealth-building option in addition to salary. Eligibility and local access can vary, so confirming participation windows and requirements is important.
Capgemini Insights
What We Do
Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of 270,000 team members in nearly 50 countries. With its strong 50 year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group reported in 2020 global revenues of €16 billion.
