FBS – Farmer Business Services is part of Farmers operations with the purpose of building a global approach to identifying, recruiting, hiring, and retaining top talent. By combining international reach with US expertise, we build diverse and high-performing teams that are equipped to thrive in today’s competitive marketplace.
We believe that the foundation of every successful business lies in having the right people with the right skills. That is where we come in—helping Farmers build a winning team that delivers consistent and sustainable results.
Since we don’t have a local legal entity, we’ve partnered with Capgemini, which acts as the Employer of Record. Capgemini is responsible for managing local payroll and benefits.
What to expect on your journey with us:
- A solid and innovative company with a strong market presence
- A dynamic, diverse, and multicultural work environment
- Leaders with deep market knowledge and strategic vision
- Continuous learning and development
Requirements
Summary:
This role manages creative business to consumer acquisition content, including websites, direct mail, email and social media. Continuously optimizes and improves the customer experience. Creates content using data-driven insights for consumer acquisition.
Responsibilities:
- Creates business to consumer content from conception to completion.
- Liaises between stakeholders to synthesize product information and develop creative content.
- Develops detailed briefs for new asset development incorporating top performing messaging, legal requirements, optimization learnings, KPI requirements, target audience, deliverables, and budget expectations.
- Leverages analytics and performance data to develop and refine marketing strategies, improve response rates and enhance client experiences across marketing tactics.
- Analyzes internal and competitive data along with marketing research to make recommendations to design and refine the go to market strategy.
- Develops test and learn creative ideas designed to improve response rates or reduce cost and enhance client experiences.
- Manages assigned creative library end to end; Makes data-driven decisions on utilization, performance, timing, and the available assets in the market.
- Analyzes results to inform future optimizations through social media posts, display banners, video, search copy, direct mail landing pages, and email.
- Leads projects with key stakeholders, external agencies, and vendors to deliver top performing assets.
- Lead cross-functional meetings on a regular cadence to collaborate, gain alignment on strategic direction, provide project status updates, assign owners, and deadlines, prioritize work, make recommendations, and fully own the creative and strategic direction of creatives within assigned channels.
- Stay abreast of current direct mail, digital marketing and content best practices.
- Provides recommendations to stakeholders and incorporates best practices into marketing initiatives.
- Monitors competitor insights on a regular basis.
- Creates unique account-specific assets that deliver tailored messaging to specific audiences.
Tools:
- Adobe Package
- Microsoft 365
- Optimizely
- Any Video Editing Software
Benefits
This position comes with a competitive compensation and benefits package.
- A competitive salary and performance-based bonuses.
- Comprehensive benefits package.
- Flexible work arrangements (remote and/or office-based).
- You will also enjoy a dynamic and inclusive work culture within a globally renowned group.
- Private Health Insurance.
- Paid Time Off.
- Training & Development opportunities in partnership with renowned companies.
Skills Required
- Create B2C acquisition content for web, direct mail, email, social media
- Leverage analytics and performance data to optimize campaigns and customer experience
- Develop detailed creative briefs including messaging, legal, KPIs, audience, deliverables, and budgets
- Experience with test-and-learn methodologies and A/B testing for creative optimization
- Manage creative asset library end-to-end and make data-driven utilization decisions
- Lead cross-functional meetings and manage stakeholders, external agencies, and vendors
- Experience with Adobe Package (Adobe Creative Suite)
- Proficiency with Microsoft 365
- Experience using Optimizely
- Experience with video editing software
- Monitor competitor insights and incorporate digital/direct mail best practices
Capgemini Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Capgemini and has not been reviewed or approved by Capgemini.
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Healthcare Strength — Health coverage is positioned as comprehensive, spanning medical, dental, and vision alongside life and AD&D options. Additional wellbeing supports like employee assistance programs, gym discounts, and pet insurance broaden the value beyond core insurance.
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Parental & Family Support — Family-related benefits include maternity/paternity leave and broader family-forming support such as fertility and surrogacy assistance in some locations. Inclusive caregiving supports like back-up child and elder care and out-of-state medical travel are also highlighted.
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Equity Value & Accessibility — Equity participation is available through recurring employee share ownership or purchase programs, creating a longer-term wealth-building option in addition to salary. Eligibility and local access can vary, so confirming participation windows and requirements is important.
Capgemini Insights
What We Do
Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of 270,000 team members in nearly 50 countries. With its strong 50 year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group reported in 2020 global revenues of €16 billion.
