Farmers Insurance is one of the United States’ largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion (P&C). They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees. Finally, Farmers Insurance is part of one the largest Insurance Groups in the world.
Job Summary
Leverages marketing analytics and supports the day-to-day execution of direct mail and email acquisition campaigns. Creates and manages campaigns that deliver on key KPIs of sales calls and premium, measuring and evaluating overall campaign effectiveness.
Partners closely with strategy leads to execute campaigns efficiently, ensuring accurate deployment, performance tracking, and continuous optimization.
Essential Job Functions
- Supports end-to-end build-out of direct mail and email campaigns, including technical softwares, campaign setup, deployment, and execution across platforms.
- Leads management and optimization of in-market campaigns to deliver against key KPIs, including performance monitoring and ongoing data reporting.
- Executes email campaigns within marketing platforms (e.g., Salesforce Marketing Cloud), including HTML coding, account personalization and template updates, ensuring accuracy and timely delivery.
- Supports direct mail production and deployment, including coordination of campaign elements, production timelines and vendor deliverables.
- Analyzes weekly campaign performance to feed into management reporting and supports audience management and segment creation within technology platforms.
- Supports weekly performance analysis to identify optimization opportunities and implement improvements to direct mail and email campaigns that drive efficient leads into the funnel for conversion.
- Partners with strategy leads, customer relationship team, and analytics teams to interpret performance results and translate insights into actionable campaign optimizations.
- Supports management of campaign budgets by tracking spend, partnering with Finance on actuals and forecasting, and identifying opportunities to improve efficiency.
- Contributes to testing initiatives (e.g., audience targeting, creative, cadence) and supports execution of test-and-learn plans to improve campaign performance.
- Partners with internal teams and external vendors to ensure smooth execution, timely delivery, and high-quality campaign output.
Job Accountabilities
- Owns campaign execution and in-market optimization for direct mail and email, including HTML coding
- Serves as a key operational partner to strategy leads, translating plans into execution
- Ensures data accuracy, tracking integrity, and performance visibility across campaigns
- Drives continuous improvement through data analysis and executional insights
Work Environment
- Fully Remote
- Preference for candidates available during Eastern Time Zone business hours.
Requirements
Preferred Qualifications
- Email campaign build and execution experience including HTML coding, Salesforce Marketing Cloud, Braze, Dreamweaver and Figma.
- Direct Mail campaign and execution experience.
- Customer Acquisition or Lifecycle Marketing experience.
- Ability to synthesize data to gain insights and provide recommendations.
- Experience with forecasting and budgeting marketing spend and campaign performance.
What Makes You Successful
- Proactive and self-driven.
- Detail-oriented and organized.
- Strong analytical mindset.
- Comfortable working independently.
- Able to navigate ambiguity and changing priorities.
- Collaborative, adaptable, and results-oriented.
Benefits
Competitive compensation and benefits package:
- Performance-based bonuses
- Comprehensive benefits package
- Career development and training opportunities
- Flexible work arrangements
- Dynamic and inclusive work culture within a globally renowned group
- Private Health Insurance
- Pension Plan
- Paid Time Off
- Training & Development
Note: Benefits differ based on employee level.
Skills Required
- 3-5 years related experience creating and managing paid display and social campaigns (including DV360, Facebook, Twitter, YouTube).
- Experience managing email marketing and/or direct mail campaigns.
- Track record of successful vendor management.
- Familiarity with marketing automation platforms, preferably Salesforce Marketing Cloud.
- Ability to build and execute email campaigns including audience segmentation, personalization, HTML updates, and QA.
- Strong analytical mindset and ability to translate data into actionable campaign optimizations.
- Experience with A/B testing and test-and-learn initiatives for messaging, creative, targeting, and cadence.
- Understanding of campaign performance metrics, lead generation strategies, and audience targeting.
- Ability to manage campaign budgets, track spend, and support forecasting activities.
Capgemini Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Capgemini and has not been reviewed or approved by Capgemini.
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Healthcare Strength — Health coverage is positioned as comprehensive, spanning medical, dental, and vision alongside life and AD&D options. Additional wellbeing supports like employee assistance programs, gym discounts, and pet insurance broaden the value beyond core insurance.
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Parental & Family Support — Family-related benefits include maternity/paternity leave and broader family-forming support such as fertility and surrogacy assistance in some locations. Inclusive caregiving supports like back-up child and elder care and out-of-state medical travel are also highlighted.
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Equity Value & Accessibility — Equity participation is available through recurring employee share ownership or purchase programs, creating a longer-term wealth-building option in addition to salary. Eligibility and local access can vary, so confirming participation windows and requirements is important.
Capgemini Insights
What We Do
Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of 270,000 team members in nearly 50 countries. With its strong 50 year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group reported in 2020 global revenues of €16 billion.
