Our Client is one of the United States’ largest insurers, providing a wide range of insurance and financial services products with gross written premiums well over US$25 Billion (P&C). They proudly serve more than 10 million U.S. households with more than 19 million individual policies across all 50 states through the efforts of over 48,000 exclusive and independent agents and nearly 18,500 employees. Finally, our Client is part of one the largest Insurance Groups in the world.
Are you passionate about data-driven marketing and campaign optimization? We're looking for a Marketing Campaign Analyst to help drive acquisition efforts through direct mail and email marketing programs. In this role, you'll leverage analytics, marketing technology, and customer insights to execute high-performing campaigns that generate qualified leads, drive sales engagement, and contribute directly to business growth.
You'll work closely with marketing strategists, analytics teams, finance partners, and external vendors to ensure campaigns are delivered accurately, optimized continuously, and measured effectively.
What You'll Do
- Execute end-to-end direct mail and email acquisition campaigns across multiple marketing platforms.
- Manage campaign deployment, monitoring, and optimization to achieve key performance indicators (KPIs), including lead generation, sales engagement, and premium growth.
- Build and execute email campaigns using platforms such as Salesforce Marketing Cloud, including audience segmentation, personalization, HTML updates, and quality assurance.
- Coordinate direct mail production and deployment, partnering with vendors to ensure timely and accurate delivery.
- Analyze campaign performance and provide actionable insights that improve audience engagement, response rates, and conversion outcomes.
- Collaborate with strategy, analytics, and customer relationship teams to translate performance data into optimization opportunities.
- Support audience management, segmentation strategies, and campaign targeting initiatives.
- Monitor campaign budgets, track spend, support forecasting activities, and identify opportunities to improve marketing efficiency.
- Participate in A/B testing and test-and-learn initiatives focused on messaging, creative assets, audience targeting, and campaign cadence.
- Partner with internal stakeholders and external vendors to deliver high-quality marketing programs and exceptional execution.
What Makes You Successful
- Strong analytical mindset with the ability to interpret data and translate insights into action.
- Experience managing email marketing and/or direct mail campaigns.
- Familiarity with marketing automation platforms, preferably Salesforce Marketing Cloud.
- Understanding of audience segmentation, campaign performance metrics, and lead generation strategies.
- Strong attention to detail and ability to manage multiple projects simultaneously.
- Excellent communication and collaboration skills with cross-functional teams.
- Ability to work in a fast-paced, results-driven environment focused on continuous improvement.
Why Join Us?
- Work on highly visible marketing initiatives that directly influence business growth.
- Collaborate with talented marketing, analytics, and customer experience professionals.
- Gain hands-on experience with leading marketing technologies and data-driven strategies.
- Be part of a culture that values innovation, testing, learning, and continuous optimization.
Esta versión suena más atractiva, moderna y orientada al impacto, lo que normalmente genera más interés en candidatos de Marketing Analytics, CRM, Lifecycle Marketing y MarTech.
Requirements
3-5 years related experience required creating and managing paid display and social campaigns, including management of DV360, Facebook, Twitter, and YouTube. Demonstrated experience in performance marketing and ability to work across marketing department functions. Track record of successful vendor management.
Benefits
Competitive compensation and benefits package:
- Competitive salary and performance-based bonuses
- Comprehensive benefits package
- Career development and training opportunities
- Flexible work arrangements (remote and/or office-based)
- Dynamic and inclusive work culture within a globally renowned group
- Private Health Insurance
- Pension Plan
- Paid Time Off
- Training & Development
Note: Benefits differ based on employee level.
Skills Required
- 3-5 years related experience creating and managing paid display and social campaigns (including DV360, Facebook, Twitter, YouTube).
- Experience managing email marketing and/or direct mail campaigns.
- Track record of successful vendor management.
- Familiarity with marketing automation platforms, preferably Salesforce Marketing Cloud.
- Ability to build and execute email campaigns including audience segmentation, personalization, HTML updates, and QA.
- Strong analytical mindset and ability to translate data into actionable campaign optimizations.
- Experience with A/B testing and test-and-learn initiatives for messaging, creative, targeting, and cadence.
- Understanding of campaign performance metrics, lead generation strategies, and audience targeting.
- Ability to manage campaign budgets, track spend, and support forecasting activities.
Capgemini Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Capgemini and has not been reviewed or approved by Capgemini.
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Healthcare Strength — Health coverage is positioned as comprehensive, spanning medical, dental, and vision alongside life and AD&D options. Additional wellbeing supports like employee assistance programs, gym discounts, and pet insurance broaden the value beyond core insurance.
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Parental & Family Support — Family-related benefits include maternity/paternity leave and broader family-forming support such as fertility and surrogacy assistance in some locations. Inclusive caregiving supports like back-up child and elder care and out-of-state medical travel are also highlighted.
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Equity Value & Accessibility — Equity participation is available through recurring employee share ownership or purchase programs, creating a longer-term wealth-building option in addition to salary. Eligibility and local access can vary, so confirming participation windows and requirements is important.
Capgemini Insights
What We Do
Capgemini is a global leader in partnering with companies to transform and manage their business by harnessing the power of technology. The Group is guided everyday by its purpose of unleashing human energy through technology for an inclusive and sustainable future. It is a responsible and diverse organization of 270,000 team members in nearly 50 countries. With its strong 50 year heritage and deep industry expertise, Capgemini is trusted by its clients to address the entire breadth of their business needs, from strategy and design to operations, fueled by the fast evolving and innovative world of cloud, data, AI, connectivity, software, digital engineering and platforms. The Group reported in 2020 global revenues of €16 billion.
