Develop and grow an assigned sales territory by managing existing hardware and trade accounts, acquiring new customers, promoting products, monitoring market activity, maintaining CRM records, and achieving sales targets. The role requires regular customer visits, relationship building with independent hardware stores, product presentations, pipeline management, and resolving customer queries. Candidates should have external sales experience and established industry relationships.
Summary Generated by Built In
Our client, an established South African wholesale supplier with a strong footprint across the independent hardware, building material, agricultural, irrigation, plumbing, and retail trade sectors, is seeking driven and commercially minded External Sales Representatives to join their team.
This role is ideal for candidates who can gain traction quickly, identify growth opportunities within their territory, and build lasting customer relationships that drive sustainable business success. The successful candidate will be responsible for developing new business, managing existing accounts, increasing market presence, and delivering exceptional customer service while achieving sales targets.
The ideal candidate will already have an existing network and established relationships calling on independent hardware stores, with the ability to leverage these connections to accelerate sales growth and expand market reach.
‼️ Please note: This is not a retail sales position. We require experience selling to hardware, trade and wholesale customers, not consumer-facing retail sales.
KEY RESPONSIBILITIES:
• Manage and grow an allocated geographical territory.
• Develop strong relationships with independent hardware store owners and key decision-makers.
• Increase sales and product penetration within existing accounts.
• Identify and open new customer accounts.
• Promote the full product range.
• Conduct regular customer visits and route planning.
• Present promotions, pricing initiatives and new product launches.
• Monitor competitor activity and market trends.
• Ensure accurate reporting through the company's CRM system.
• Maintain a healthy sales pipeline and prospect list.
• Achieve sales, growth and activity objectives.
• Assist customers with product knowledge and merchandising opportunities.
• Resolve customer queries professionally and efficiently.
RequirementsMINIMUM REQUIREMENTS:
• Minimum 3–5 years external sales experience.
• Hardware, plumbing, tools, building materials or related industry experience is highly advantageous.
• Valid South African driver's license.
• Own reliable vehicle (essential).
• Matric certificate.
• Computer literacy.
• Comfortable using CRM systems and mobile sales applications.
• Stable employment history with strong references.
Benefits
R18,000 – R22,000 per month (depending on experience and territory fit)
Additional Benefits:
• Vehicle Maintenance Allowance: Approximately R1,500 per month
• Company Fuel Card
• Data & Airtime Allowance: R500 per month
• Attractive Commission Structure
• Significant Earnings Potential for High Performers
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