Head of Product Marketing, Global Competitive Intelligence

The role / impact:
As the Head of Product Marketing, Global Competitive Intelligence, you will lead a growing global function focused on enhancing our go-to-market effectiveness. You will be responsible for scaling this division, leveraging your experience and expertise to operationalise win/loss programmes and competitive monitoring efforts, and conduct analysis to inform our product strategy, positioning, and go-to-market enablement.
Your leadership will ensure that market and customer insights are translated into actionable opportunities for our marketing, revenue, and enablement teams. By modernising our intelligence capabilities with AI and automation, you will move the function into predictive strategy, helping Xero maintain its competitive edge in a rapidly changing global market.

The team / how they connect:
You will lead a global team within the Product Marketing division, partnering closely with the Vice President of Product Marketing to scale our competitive muscle. Your team acts as a vital bridge between Product, Marketing, and Revenue departments, ensuring that technical and market insights are integrated into our collective operating models.

The team is currently working on / Initially, you will focus on:

• Introducing and scaling a win/loss program in collaboration with Sales Operations and Enablement to surface insights and enable our customer-facing teams

• Scaling a competitive monitoring program using AI-assisted tools to synthesise, analyse, and share market trends and insights.

• Translating insights into actionable resources for Marketing and Revenue teams, such sales enablement resources, battlecards, marketing campaigns, and more

• Developing repeatable processes for conducting competitive analysis and research at scale, and modernising our compete workflows

Where and how you can work:
Xero supports a hybrid working model that balances purposeful in-office collaboration with the flexibility of remote work. You will have access to our modern office spaces for "boost days" and team syncs, while being empowered to manage your global responsibilities in a way that suits your lifestyle and location.

Here are some of the things we are looking for:

• You bring a wealth of experience in product marketing or competitive intelligence within the high-tech SaaS sector.

• A proven track record of coaching and developing high-performing, remote global teams is essential to your success.

• Your analytical mindset allows you to transform multiple data points into a clear, concise path forward for the business.

• You possess the communication skills required to build rapport and influence outcomes with senior stakeholders across the organisation.

• A proactive approach to technology means you are comfortable adopting AI and modern tools to scale team output.

• You demonstrate the operational acumen to design scalable workflows and manage complex global programs with ease.

Apply even if your experience isn't a perfect match! At Xero, we hire based on your skills, passion, and the unique perspective you can bring to enhance our culture and team.