External Events Brand Manager – Haematology

External Events Brand Manager – Haematology

Healthcare Professional Engagement (HCPE) through expert led meetings is a key channel for the GSK Oncology team to support us to achieve our commercial strategy. As an External Events Brand Manager, you will have the opportunity to lead key activities to progress your career in a dynamic team on a priority brand. You will act as co-lead for planning, content development and customer centric execution of HCPE activities through a cross-functional team.

In this role you will

• Work collaboratively with external expert manager to deliver national webinars and HCP events with a focus on cultivating strong EE relationships with top KOLs
• Accountable for developing an impactful congress and event plan for the Myelofibrosis Team
• Work with field-based teams and National sales director to drive excellence in local HCPE execution across face-to-face, hybrid and virtual events. Supporting delivery of local meetings led by the field-based sales team
• Leverage internal and external expertise (including external national experts) to develop highly engaging and educational content, in order to deliver industry leading events in oncology to deliver brand strategy
• Proactively seek opportunities to enhance customer experience through consideration of HCP journey from invitation through to post-event follow up. Identify insights from inside and outside of GSK and maintain a continuous improvement mindset to introduce new ways of working and technologies where appropriate
• Be accountable for all event execution being in-line with the relevant governance frameworks (ABPI code, SOPs etc), and identifying areas of continuous improvement within those governance frameworks to support optimal customer experience
• Develop clear metrics to measure success with a test and learn mindset to apply to future activities

Why you?

Basic Qualifications & Skills:

We are looking for professionals with these required skills to achieve our goals:

• Experience working in commercial teams in the pharmaceutical industry
• Experience delivering HCP meetings and events (virtual and F2F)
• Experience developing and executing high impact content within an omnichannel plan
• Familiarity with the ABPI code
• Compliance and SOP orientated
• Excellent stakeholder management
• Strong organisational skills
• Ability to adapt and maintain skills in a rapidly changing and complex environment

Preferred Qualifications & Skills:

Please note the following skills are not necessary, just preferred, if you do not have them, please still apply:

• Demonstrated ability to work cross-functionally with medical teams to ensure activity alignment
• Demonstrated commercial acumen
• Oncology experience
• High level of interpersonal and communication skills

Closing Date for Applications: 1st April 2025

Please take a copy of the Job Description, as this will not be available post closure of the advert. 

When applying for this role, please use the ‘cover letter’ of the online application or your CV to describe how you meet the competencies for this role, as outlined in the job requirements above. The information that you have provided in your cover letter and CV will be used to assess your application.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

As an Equal Opportunity Employer, we are open to all talent. In the US, we also adhere to Affirmative Action principles. This ensures that all qualified applicants will receive equal consideration for employment without regard to neurodiversity, race/ethnicity, colour, national origin, religion, gender, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class*(*US only).

We believe in an agile working culture for all our roles. If flexibility is important to you, we encourage you to explore with our hiring team what the opportunities are.

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