Waymo is an autonomous driving technology company with the mission to be the world's most trusted driver. Since its start as the Google Self-Driving Car Project in 2009, Waymo has focused on building the Waymo Driver—The World's Most Experienced Driver™—to improve access to mobility while saving thousands of lives now lost to traffic crashes. The Waymo Driver powers Waymo’s fully autonomous ride-hail service and can also be applied to a range of vehicle platforms and product use cases. The Waymo Driver has provided over ten million rider-only trips, enabled by its experience autonomously driving over 100 million miles on public roads and tens of billions in simulation across 15+ U.S. states.
On the Waymo Marketing team, you will help to connect people with the magic and impact of Waymo's autonomous driving technology. Our team has the unique opportunity to not only grow Waymo's brand from the ground up, but to also build societal acceptance for autonomous driving technology for the first time in history. We build thoughtful marketing strategy, positioning, messaging and creative assets to deliver messages that matter to our audience, communicated through anything from video content, to social media interactions, to immersive physical experiences. We also shape Waymo's go-to-market initiatives, helping to transform Waymo into a thriving business with a growing user base.
In this hybrid role, you will report to the Experiential Marketing Lead.
You will:
- Lead end-to-end lifecycle of large-scale experiential initiatives and programs, translating Waymo’s brand mission into immersive consumer experiences that build public trust in autonomous technology.
- Manage program budgets with attention to detail, optimizing resource allocation and vendor negotiations to deliver premium activations with high cost-efficiency.
- Drive collaboration between Product, Marketing, and Operations teams, providing direction to internal staff and external partners to ensure seamless execution of event logistics and management.
- Manage a diverse network of creative support including internal and external agencies and vendors to deliver world-class experiences for Waymo.
- Adhere to KPI frameworks and measurement strategies to evaluate event/campaign impact, delivering actionable insights and ROI reports to the Experiential Lead, Head of Marketing and CMO audiences.
You have:
- 7+ years experience leading high-impact experiential marketing or brand activations, ideally within a high growth tech company.
- A Bachelor's degree or an equivalent combination of advanced education and professional experience in Marketing, Communications, or a related discipline.
- A proven track record of architecting end-to-end brand activations, demonstrating the ability to translate complex organizational missions into immersive consumer narratives.
- Exceptional project management capabilities, with experience leading by influencing across cross-functional stakeholders, manage agencies, contractors and orchestrate collaboration across internal teams.
- Exceptional project management and organizational skills, with a focus on architecting robust workflows that ensure the seamless execution of initiatives.
We prefer:
- Thrives in a fast-paced, high-growth environment, with prior experience in consumer technology, transportation, Experience in the autonomous vehicle, mobility, or a similarly highly regulated, pioneering technology sector.
- Familiarity with in-house creative development processes, with a strong creative judgment and ability to maintain consistent brand voice across all touchpoints.
- Experience with event ROI tracking, RFID lead retrieval, or post-event sentiment analysis tools.
Travel:
- 30% travel, as events require
The expected base salary range for this full-time position across US locations is listed below. Actual starting pay will be based on job-related factors, including exact work location, experience, relevant training and education, and skill level. Your recruiter can share more about the specific salary range for the role location or, if the role can be performed remote, the specific salary range for your preferred location, during the hiring process.
Waymo employees are also eligible to participate in Waymo’s discretionary annual bonus program, equity incentive plan, and generous Company benefits program, subject to eligibility requirements.
Skills Required
- 7+ years experience in experiential marketing or brand activations
- Bachelor's degree in Marketing, Communications, or related discipline
- Track record of architecting end-to-end brand activations
- Exceptional project management capabilities
What We Do
Waymo is an autonomous driving technology company with a mission to make it safe and easy for people and things to move around. With the Waymo Driver, we can improve the world’s mobility while saving thousands of lives. Waymo reaches out to candidates from official channels only (e.g. directly from @waymo.com email addresses, or through our recruiters or sourcers who are noted as such on LinkedIn). We do not contact candidates about career opportunities through instant messaging apps like Telegram, email addresses from domains other than waymo.com (such as Gmail addresses), direct messages on Twitter, Facebook, and Instagram, or text messages. Visit waymo.com to check out our official job listings.
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