Experiential Marketing Manager

Who We AreJoin a team that puts its People First! Since 1889, First American (NYSE: FAF) has held an unwavering belief in its people. They are passionate about what they do, and we are equally passionate about fostering an environment where all feel welcome, supported, and empowered to be innovative and reach their full potential. Our inclusive, people-first culture has earned our company numerous accolades, including being named to the Fortune 100 Best Companies to Work For® list for ten consecutive years. We have also earned awards as a best place to work for women, diversity and LGBTQ+ employees, and have been included on more than 50 regional best places to work lists. First American will always strive to be a great place to work, for all. For more information, please visit www.careers.firstam.com.

What We DoFirst American is seeking a polished, detail-oriented, and highly strategic Experiential Marketing Manager to lead the planning and execution of our most visible internal and client-facing events and be the mastermind behind the moments people remember. From high-energy customer events to meaningful brand activations at the national and local level, this role brings the First American brand to life.
This role will own the design and delivery of premier experiences such as First American’s annual award trip for top performers, high profile conferences, high-profile client-facing business events, and multiple sponsored and hosted golf tournaments.
You’ll develop and execute our national and regional event strategy, manage partnerships, and make sure every brand touchpoint—from major events and trade shows to intimate local community moments—feels inspiring, consistent, and uniquely First American. This is storytelling in motion, where every experience becomes a bold expression of who we are and why we exist as a brand.
This individual will represent First American’s brand and culture of excellence in every interaction—with senior leadership, clients, vendors, and partners. The ideal candidate combines superior communication skills, creative thinking, and strong logistical execution with a deep commitment to our Signature Behaviors and Values, ensuring each event embodies the integrity, teamwork, innovation, and customer focus that define First American.

What You'll Do:

Events & Brand Activations

• Lead the strategic planning, production, and execution of annual corporate events.
• Collaborate with product, retail, and sales teams to ensure event alignment with launch schedules and regional sales priorities.
• Oversee logistics, customer experience, staffing, and on-site execution with an eye for operational excellence and brand consistency.
• Develop measurement and ROI frameworks and pitch future business cases for expanding experiential marketing to key growth markets - tracking market share increases and optimizing future experiences.
• Own pre-, during-, and post-event customer journey strategy to increase impact and data capture.
• Explore emerging experiential trends and technologies to keep brand activations fresh and high-impact.

Cross-functional Collaboration & Budget Management

• Serve as the internal expert on best practices in experiential brand marketing, a new marketing channel for First American.
• Partner with Creative, Digital, Product, Demo, and Retail Marketing teams to align experiential activations with brand storytelling and key metrics.
• Develop toolkits and seasonal activation campaigns to empower local operations to champion the brand.
• Manage vendor relationships and negotiate contracts for event production, staffing, and logistics services.
• Lead the end-to-end planning, management, and execution of flagship corporate and client events
• Partner closely with senior executives, marketing, and communications teams to align event objectives with First American’s brand and strategic goals
• Represent the company with professionalism, integrity, and polish when engaging with executive sponsors, clients, vendors, and property partners
• Conduct frequent site visits and travel with event sponsors and partners to evaluate venues, negotiate contracts, and oversee on-site execution
• Develop, manage, and reconcile complex and large event budgets with precision and transparency, ensuring financial accountability at every step

Key Responsibilities

• Anticipate and mitigate potential challenges with strategic foresight, creative problem-solving, and calm decision-making under pressure
• Provide well-reasoned recommendations while adapting to direction from C-suite and senior leadership with professionalism and flexibility
• Oversee all event logistics, including venue selection, accommodations, transportation, entertainment, branding, and production schedules
• Manage vendor relationships built on trust, collaboration, and mutual respect, aligned with First American’s customer-first ethos
• Evaluate each event’s success through post-event reporting, identifying continuous improvement opportunities

What You'll Bring:

• Bachelor’s degree in Event Management, Marketing, Communications, Hospitality, or related field preferred
• 5+ years of experience in corporate, conference, or hospitality event planning—preferably overseeing large-scale or executive-level events
• Exceptional written, verbal, and interpersonal communication skills with the ability to interact confidently with C-suite executives and clients
• Proven experience managing large budgets and detailed financial processes including vendor contracts, invoicing, and expense reconciliation
• Demonstrated ability to lead cross-functional teams, vendors, and partners to deliver on complex, high-visibility projects
• Strong creative thinking, risk mitigation, and problem-solving skills with the ability to adapt plans quickly and effectively
• Polished and professional presence; comfortable representing First American in high-profile settings
• Proficiency in Microsoft Office and event management tools (e.g., Cvent, Asana, or similar)
• Willingness and ability to travel frequently for site visits and on-site execution

Signature Behaviors & Values in Action

At First American, we live our values every day. The ideal candidate will exemplify our Signature Behaviors, which guide how we work together and serve our customers:

• Act with Integrity: Upholds the highest ethical standards and represents First American with honesty and professionalism in every interaction
• Deliver Exceptional Customer Experiences: Creates memorable, client-centered event experiences that reflect our commitment to quality and care
• Be Innovative: Brings fresh ideas, creative energy, and continuous improvement to every event and process
• Work as One Team: Collaborates effectively across departments, fostering partnership and shared success
• Pursue Excellence: Strives for outstanding performance and attention to detail in all aspects of event planning and execution

Attributes for Success

• Confident, articulate communicator with an executive presence
• Organized, proactive, and able to balance creative vision with operational rigor
• Calm under pressure, with sound judgment and the ability to pivot as needed
• Dedicated to delivering experiences that reflect First American’s commitment to its people, clients, and brand excellence

What We OfferBy choice, we don’t simply accept individuality – we embrace it, we support it, and we thrive on it! Our People First Culture celebrates diversity, equity and inclusion not simply because it’s the right thing to do, but also because it’s the key to our success. We are proud to foster an authentic and inclusive workplace For All. You are free and encouraged to bring your entire, unique self to work. First American is an equal opportunity employer in every sense of the term.Based on eligibility, First American offers a comprehensive benefits package including medical, dental, vision, 401k, PTO/paid sick leave and other great benefits like an employee stock purchase plan.