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The Role
Manage and grow a client's LinkedIn personal brand through strategic content planning, high-quality post and video creation, community engagement, organic lead-generation support, analytics reporting, and collaboration with the branding team. Initially focused on LinkedIn with later expansion to other platforms. Deliver monthly content calendars, ~20 posts/month, 1–2 short videos/week, community management five days/week, and monthly strategy and analytics reviews.
Summary Generated by Built In
Position Overview
We are looking for a highly experienced Social Media Manager & Personal
Brand Strategist with a strong background in LinkedIn content marketing,
personal branding, organic lead generation, and strategic content planning.
This is not a task-based posting role.
The ideal candidate is someone who can proactively collaborate with the team,
suggest ideas, create high-quality content, identify opportunities for growth,
and help increase visibility for the client.
Initially, the role will focus on LinkedIn, with future expansion into
Instagram, Facebook, YouTube, and TikTok.
Key Responsibilities
LinkedIn Personal Brand Management
Optimize client’s LinkedIn profile
Strengthen client’s positioning as a communication coach and keynote speaker
Ensure all content aligns with the company's brand identity and messaging
Maintain consistency across profile, posts, and visual branding
Content Strategy & Planning
Develop and execute a proactive LinkedIn content strategy.
Responsibilities include:
Create monthly content calendars
Plan approximately 20 high-quality LinkedIn posts per month
Produce a mix of Text posts, Image posts, Carousel posts, educational content,
Thought leadership posts and Promotional content for open-enrollment programs
Collaborate closely with Amy and the branding team for approvals
Recommend new content ideas and campaign opportunities
Content Creation
Create engaging content that reflects Amy's expertise.
This includes:
Writing compelling LinkedIn copy
Creating Canva graphics
Designing branded carousel posts
Repurposing existing materials
Repurposing keynote presentations and training materials into social media
content
Transforming videos into social posts
Video Editing
Perform light video editing, including:
Short-form videos
LinkedIn videos
Promotional clips
Educational snippets
Simple captions
Basic transitions
Expected frequency:
Approximately 1–2 videos per week
Community Management
Manage Amy's online engagement.
Responsibilities include:
Responding to comments
Managing LinkedIn inbox messages
Monitoring notifications
Engaging with relevant conversations
Supporting relationship building within Amy's professional network
Expected engagement:
5 days per week
Organic Marketing & Brand Awareness
Support the company's marketing initiatives through organic strategies.
Responsibilities include:
Promote open-enrollment leadership programs
Increase awareness of communication coaching services
Build audience trust through valuable educational content
Help attract qualified prospects organically
Suggest marketing initiatives that increase visibility
Lead Generation Support
Responsibilities include:
Developing lead-generation content ideas
Creating awareness campaigns
Supporting funnel-building strategies
Increasing visibility that attracts inbound leads
Researching content opportunities that encourage audience engagement
Supporting awareness around downloadable resources and assessments
Research
Conduct ongoing research on:
LinkedIn trends
Industry trends
Communication coaching topics
Leadership topics
Competitor analysis
SEO keywords
LinkedIn hashtags
Audience interests
Reporting & Strategy
Monthly analytics reports
Track KPIs and engagement metrics
Recommend improvements based on data
Participate in monthly strategy discussions
Suggest content optimizations
Required Skills & Experience
Required
Proven experience managing LinkedIn personal brands
Excellent written and spoken English is essential.
Strong LinkedIn content creation experience
Excellent copywriting skills
Experience building thought leadership brands
Social media strategy experience
Strong organic marketing knowledge
Personal branding experience
Canva proficiency
Basic video editing skills
Strong research skills
Excellent organizational skills
Ability to work independently
Proactive mindset
Highly collaborative
Strong attention to detail
· They should be comfortable bringing ideas to the team rather than waiting for
instructions.
Preferred Experience
Experience working with:
Executive Coaches
Leadership Coaches
Consultants
Trainers
Keynote Speakers
Professional Services businesses
Tools
Required experience with:
Zoho Social (preferred)
Zoho CRM
Zoho Campaigns
Zoho Projects
Canva
ChatGPT
Claude
LinkedIn
AI productivity tools
Working Arrangement
Initial commitment: 10 hours per week
Flexible schedule
Opportunity to increase hours depending on project and business needs
Work closely with Amy Carroll, Nicola, and Kim
Weekly planning/check-in meetings
Use Zoho Projects for task management
Submit end-of-week progress reports
Success Metrics
The successful VA will help achieve:
Stronger LinkedIn presence
Consistent, high-quality content
Increased audience engagement
Improved brand awareness
Growth of Amy Carroll's personal brand
Increased awareness and registrations for open-enrollment programs
Actionable marketing insights through analytics
Collaborative contribution of new marketing ideas
Important Client Preferences & Notes
Must-Haves
Senior-level Social Media Manager (no junior candidates)
Proven LinkedIn expertise
Strong strategic mindset
Proactive and collaborative
Excellent business English
Experience using AI tools
Comfortable working independently
Metrics-driven and analytical
Skills Required
- Proven experience managing LinkedIn personal brands
- Senior-level Social Media Manager (no junior candidates)
- Excellent written and spoken English
- Strong LinkedIn content creation experience
- Excellent copywriting skills
- Experience building thought leadership brands
- Social media strategy experience
- Strong organic marketing knowledge
- Personal branding experience
- Canva proficiency
- Basic video editing skills (short-form, promotional, educational clips)
- Strong research skills (LinkedIn trends, SEO, hashtags, competitors)
- Excellent organizational skills and ability to work independently
- Proactive, collaborative mindset and strong attention to detail
- Experience with Zoho CRM
- Experience with Zoho Campaigns
- Experience with Zoho Projects
- Experience with LinkedIn platform tools
- Experience using AI tools (ChatGPT, Claude, other AI productivity tools)
- Experience with Zoho Social
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The Company
What We Do
Virtual Colleague Philippines is a virtual assistant outsourcing company based in Manila, Philippines. Their mission is to provide opportunities for individuals to work from home and assist clients by providing suitable virtual colleagues to help them focus on building their businesses.
