Experienced EC Trade Marketing Manager

Posted Yesterday
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Huangpu, Shanghai, CHN
In-Office
Senior level
AdTech • Consumer Web • eCommerce
The Role
Lead eCommerce channel strategy and execution: manage portfolio and promotional strategy, sales forecasts and budgets, account-level P&L, pricing and promotional investment, in-site execution for major eCommerce events and new product launches, and collaborate closely with sales and marketing teams to drive growth.
Summary Generated by Built In

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.
Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.
Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

Key responsibilities

Channel development and management, covers portfolio strategy, promotional strategy and core business cycle management

Lead business planning cycle incl. sales forecast and budget planning, co-work closely with sales team and EC-MKT team, provide management team clear business picture with suggestion and solution

Cascade brand strategy and marketing plan to channel, lead resource allocation within channel to achieve target

Monitor by account P&L, generate optimization direction to sales team and EC-MKT, oversee execution 

Develop pricing strategy, promotional policy and handle promotional investment

Monitor EC in-site execution incl. D11, 618, SBD, new product launch, etc

 

 

Qualifications and skills

Bachelor’s degree

8 year working experience

5 year in eCommerce

Fluent in English, both writing and speaking

Trade marketing or sales experience




 Job Posting End Date



2026-06-30


Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.
During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 
The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.




Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 




Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.

Skills Required

  • Bachelor's degree
  • 8 years working experience
  • 5 years in eCommerce
  • Fluent in English, both writing and speaking
  • Trade marketing or sales experience
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The Company
HQ: Weybridge
14,788 Employees
Year Founded: 2022

What We Do

You have loved and trusted our brands for over 170 years. We have a clear purpose, to deliver better everyday health with humanity. Our category-leading brands include Sensodyne, Panadol, Centrum, TUMS, Advil, Otrivin and Voltaren. We combine deep human understanding and trusted science to make everyday health more inclusive, more achievable and more sustainable. Want to learn more about us? Follow to stay up to date

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